Pureology Introduces RadianceAmplifier and Renovated RootLift for Radiant Colour and Style, Guaranteed!

Pureology Introduces RadianceAmplifier and Renovated RootLift for Radiant Colour and Style, Guaranteed!


Experience the first caring styling range for flawless, lasting colour brilliance that strengthens while it styles, Pureology ColourStylist™. Colour treated hair has special needs and therefore encounters many challenges during the styling process such as breakage, dryness and dullness. Pureology Serious Colour Care welcomes repackaged RootLift and new RadianceAmplifier to the award-winning ColourStylist styling line.

“When caring for colour-treated hair, it’s critical to use products that provide volume and shine while offering frizz and humidity control. RadianceAmplifier contains camelina extract to protect from humidity and RootLift enhances colour brilliance while giving hair an energizing boost of fullness, shine, and control,” states Steven Henley, Senior Director of Education for Pureology.

Like other ColourStylist products, RootLift and RadianceAmplifier feature Pureology’s exclusive StrengtheningAntiFadeComplex®, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. RadianceAmplifier anti frizz shine spray is a concentrated mist that amplifies shine and colour. Camelina extract forms a humidity control barrier that protects against environmental damage, with frizz control. RootLift is a high hold root volumizing mousse that delivers long-lasting targeted volume while adding natural shine.

The complete ColourStylist line includes the following styling products:
· NEW! RadianceAmplifier
· AntiBreakageTwist
· IlluminatingCurl
· FortifyingHeatSpray
· SilkBodifier
· AntiSplitBlowDry
· NourishingNectar
· CuticlePolisher
· StrengtheningControl

“My clients are constantly looking for products that perform well without compromising their haircolour,” explains Ruth Roche, Pureology Colour Ambassador. “These two new ColourStylist products fulfill that expectation in the form of a high performance, volumizing mousse and anti frizz shine spray.”


Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit and like Pureology on Facebook.Please note, Pureology products can only be guaranteed authentic when purchased from a salon.We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.


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