Available Now: Redken’s NEW! Triple Pure 32 Hairspray – High Hold, No Crunch, and a Neutral Fragrance

 

Redken’s newest styling innovation: the NEW! Redken Triple Pure 32 Hairspray: a high-hold, no crunch hairspray with a neutral fragrance! Perfect for those who don’t like products with a strong fragrance, or don’t want their hair products to compete with their perfume/cologne, the NEW! Redken Triple Pure 32 Hairspray delivers professional performance sans a strong smell – for a high-hold, no crunch look you can see, but not smell. Plus, it’s housed in a crisp white and rose gold bottle, which is perfect for an Instagrammable top shelf. This hairspray also features our beloved, patented tri-actuator that you can find on Triple Take 32 for a superfine, even mist.

 

“I always have a high-hold hairspray in my kit. It’s the perfect product that works with you: you can spritz it directly on your client’s hair for a high-hold finish without any crunch or residue, or spritz a bit on your palms and run it down your lengths for frizz control with a looser hold. The neutral fragrance in the NEW! Redken Triple Pure 32 Hairspray is great for picky clients who don’t like a strong smell. Plus, everyone keeps asking me about the rose gold bottle – it really stands out in my kit!” – Redken Brand Ambassador Chad Wood.

 

The NEW! Redken Triple Pure 32 Hairspray is $24.00 and is available in September 2019. However, you can get it NOW at Ulta.com!

 

 

Get The Look: The Beachy Bride, With Redken Artist Jackie Litscher

 

Going to a beach wedding this summer, or always wanted to have your wedding at the beach? Redken Artist Jackie Litscher shows us how to get beachy waves yourself, or what to tell your stylist you want, below!

“My beachy, bridal inspiration for this look was a chic, effortless look that also has a classiness behind it. This look will last all day and night, and you can really make it your own by adding in a hair piece like I did here, twisting your hair into a knot at the back of your head, or leaving all your hair down with the loose waves. The hair piece really adds a fun element to the look – it’s the perfect addition to have an effortless look with a twist, an accessory you wouldn’t normally wear.” – Redken Artist Jackie Litscher.

 

GET THE LOOK:

  • Prep dry hair with a few spritzes of Redken Iron Shape 11 throughout your lengths and ends for heat protection and a touch of hold.
  • Comb out 1” sections of your hair with a fine-tooth comb, then use a 1” curling iron on each section moving away from your face.
  • Allow all of the areas to cool.
  • Using a crimping iron, crimp the under layers at the back of your head for added root volume. If you don’t have a crimping iron, simply backcomb these sections with a fine-toothed comb.
  • Starting on one side of your head, take the face-framing sections of your hair in the front (about ¼ of your total hair’s thickness) and separate into two sections.
  • Twist these sections around each other, then secure in the back with bobby pins. Repeat on the other side of your head.
  • Using your fingers, allow your face-framing baby hairs to peek out on either side to soften the look and add to its effortless vibe.
  • Spray a few spritzes of Redken Control Addict 28 all over the look for hold and humidity protection.
  • If desired, secure a glitzy barrette in the back to add a bit of extra polish.

 

Check out the video of how Redken Artist Jackie Litscher created the look here. Check out more of Redken’s bridal looks here.

 

This Redken Product Sells Every 30 Seconds

Since its launch in 2015, Redken’s One United Spray ($24.00, Ulta.com) has proven to be the go-to multi-tasking, heat-protecting, detangling and hydrating spray for all hair types. In fact, in 2018, one bottle sold every 30 seconds in the US!* Plus, it’s sulfate-free and paraben-free. With hydrating coconut oil and a fresh, clean scent, it’s the perfect product to prep any hairstyle.

“I recommend One United to all my clients whose hair needs added moisture without the weight. I always send a bottle home with my clients after a color appointment to keep their hair soft, shiny and healthy.” –Redken Brand Ambassador Matt Rez

“When I’m backstage at Fashion Week finishing the looks on 40+ models before a show, or behind the chair at my salon with clients who are always rushing to their next appointment, I need a product that works and works quickly. I always have Redken’s One United Spray in my toolkit because it does it all – but I especially love its heat protection benefits to keep hair healthily styled.” – Redken Brand Ambassador Rodney Cutler

“I LOVE One United! One of my favorite ways to use this multi-purpose product is as a detangler – I simply spritz onto the hair’s mid-lengths and ends, about a bottle’s length away from the head, then use a wide-toothed comb to evenly distribute.” – Redken Global Artistic Ambassador Sam Villa

*2018 US Sales results from SalonCentric, JCPenney, Ulta, Regis, Ratner, Beauty Brands

Redken Brews Introduces 2 New Products: Extra Clean Gel and Thickening Pomade, Available in May

This coming May, Redken Brews is proud to announce two new men’s grooming products into its collection: the NEW Redken Brews Extra Clean Gel and the NEW Redken Brews Thickening Pomade! Products will be available for sale starting in May at Amazon.com.

To satisfy clients that are looking for a light hold, Redken Brews is pleased to announce its lightest-hold gel: Redken Brews Extra Clean Gel ($16.50), which provides men’s hairstyles with lightweight control and a barely there, natural, no-crunch finish. The lightweight formula offers an extra-clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue. To use, squeeze product into palm, rub hands together and work through damp or dry hair.

Knowing hair thickness and fullness is a key concern for men, Redken Brews Thickening Pomade ($20.00) is a mild-control pomade with a densifying finish to instantly thicken individual hair strands for an appearance of fuller/thicker hair. To use, simply rub a small amount between hands and work through damp or dry hair.

Redken’s Dry Texture Styling Range… Now Available This October!

Looking for soft, effortless style with a boost of volume in freshly washed or second-day hair? Redken is proud to present the NEW! Redken Dry Texture range, featuring three formulas for all hair types: the NEW! Redken Triple Dry 15 Dry Texture Finishing Spray: a tri-mist dry texture finishing spray, the NEW! Redken Dry Shampoo Paste 05: our first dry shampoo and styling paste hybrid, and the NEW! Redken Dry Shampoo Powder 02: a dry shampoo in a lifting powder.

NEW! REDKEN DRY TEXTURE RANGE
PRODUCT NAME DETAILS HOW TO USE

NEW! REDKEN TRIPLE DRY 15 DRY TEXTURE FINISHING SPRAY,

-$22.00, 8.5 oz

-$11.00, 4.0 oz

 

BENEFITS:

– Ultra-fine texturizing spray

– Tri-actuator for all-over, barely-there dry finish

– Provides airy texture, touchable hold and lift

– Style refresher

– No powdery finish or residue

 

TO USE: Shake well/shake vigorously before use. Hold 6-8 inches away and spray on dry or previously-styled hair. If clogging occurs, rinse nozzle under warm water.

 

CONTROL LEVEL: Medium.

NEW! REDKEN DRY SHAMPOO PASTE 05

-$20.00, 2.0 oz

-$10.00, 1.0 oz

BENEFITS:

– Reworkable control with the freshness of a dry shampoo

– Dry shampoo in paste format

– Absorbs oils and impurities

– Provides undone texture and root lift

 

TO USE: Work a small amount onto fingertips and apply at the roots and through the mid-lengths. Can be used on damp or dry hair.

 

CONTROL LEVEL: Mild.

 

NEW! REDKEN DRY SHAMPOO POWDER 02

-$20.00, 2.1 oz

BENEFITS:

– Loose powder dry shampoo with charcoal

– Absorbs oils and impurities while adding light volume to roots

– Extends and refreshes styles

– Non-dulling / non-staining formula suitable for all hair colors

TO USE: Shake gently at the roots and massage into hair and scalp. Brush through to remove any excess and to refresh your lengths.

 

CONTROL LEVEL: Mild.

 

Available: The NEW! Redken Dry Texture range is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting October 2018.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style

 

Finally, styling designed for color treated hair! Pureology’s new Style + Protect includes eight must-have styling essentials that delivery salon-quality results and unbeatable color protection for all women. Infused with natural oils and extracts and Pureology’s exclusive AntiFade Complex®, the new Style + Protect collection guards strands against heat, pollution, and UV rays so haircolor stays vibrant and beautiful. As with all Pureology formulas, the new Style + Protect range is also 100% vegan and ZeroSulfate®.

The eight styling essentials of Pureology’s new Style + Protect collection include:

  • Wind Tossed Texture Finishing Spray is a lightweight texture spray designed to add texture and movement to the hair while enhancing body and shine. Sunflower Seed Extract add shine without adding weight.
  • Refresh & Go Dry Shampoo is a non-drying, oil-absorbing dry shampoo for achieving a fresh, second day style and beyond. Rice Starch helps absorb oil while adding effortless movement and texture.
  • Shine Bright Taming Serum smooths frizz and seals the cuticle, increasing shine without the weight of a serum. Coriander Seed Oil adds shine and tames fly-aways.
  • Mess It Up Texture Paste is a medium hold, crème wax that provides flexibility and control while creating depth and texture, all with a subtle shine. Shea Butter adds shine and fights frizz, staying moist all day.
  • Beach Waves Sugar Spray creates effortless texture or tousled waves. Made with Sugar Cane, it’s the perfect alternative to a salt spray, which can be drying to the hair and fade haircolor.
  • On The Rise Root-Lifting Mousse is a medium control directional mousse that offers all day volume and shine to the root area and beyond. Vegetable Protein adds lift and volume without buildup on the scalp.
  • Soft Finish Hairspray is a flexible, layerable hairspray that holds hair in place without crunch. The zero-dulling, fast-drying, micro-fine spray provides a brushable, flexible hold with a radiant shine finish. Orange Peel helps to set any style for a workable finish and shine.
  • Lock It Down Hairspray is a high-hold, zero-dulling hairspray for an all-day hold. This fast-drying, micro-fine finishing spray offers maximum control and hold while maintaining radiant shine. Olive Oil helps to maintain shine and fight dryness without compromising on hold.

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

Did You Go Lighter For Summer? Banish Brass with Redken’s NEW! Blondage Shampoo and Conditioner

Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken has created the NEW Redken Color Extend Blondage Shampoo and Conditioner range to fight the dreaded brassiness that comes with blonding and lightening services. Specially designed with pure violet pigments to neutralize and tone brassiness and Triple Acid Protein complex to proactively strengthen for less breakage, the new Shampoo and Conditioner help maintain a brighter*, stronger** blonde when used twice a week.

 

 

Both the Shampoo and Conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones. The Triple Acid Protein complex of Amino, Citric and Maleic Acids along with wheat protein is also found in both the Shampoo and the Conditioner and works to strengthen your strands. What’s more, while the range is intended for all blondes, anyone with concerns of saying bye to brass + strengthening can benefit from the Color Extend Blondage regimen.

 

“The number one thing my blonde clients ask me is how they can maintain their bright blonde locks in between appointments. In the past, I have recommended color-safe haircare products, since they are a great option to gently cleanse and soften strands. With Redken’s NEW Blondage system, specifically formulated with violet color-depositing technology, blonde hair is properly toned and strengthened with each use, benefits keep that keep my clients’ hair stronger and blonder, for longer.” – Redken Brand Ambassador Cassondra Kaeding.

 

 

Available: The NEW! Redken Color Extend Blondage Shampoo and Conditioner are $20.00 each. Both can be found at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

Last-Minute Father’s Day Panic? Get Him Redken Brews on Amazon!

 

Haven’t picked up a Father’s Day gift yet? Don’t panic! You can still order Redken Brews on Amazon, which is a complete grooming collection that includes stylers formulated for endless looks, beer-inspired, malt-infused haircare formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men. With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products (noted with a * in their name) Redken Brews is now the complete destination for every man’s grooming needs.

 

“As a master groomer, I use products on men behind the chair every day. My male clients’ focus on personal grooming has grown exponentially over the past few years, so I’m thrilled that Redken has extended their men’s range to help consumers create countless hair looks in their day to day lives. With the addition of a hybrid skincare / beard grooming oil, this line truly encompasses all of my male clients’ needs at home. The masculine, beer-inspired look and feel of this line complements my barber chair as much as it does a man’s bathroom.” – Redken Brand Ambassador Rodney Cutler.

 

Follow Redken Brews’ Instagram, @barbersandbrews, to check in on all brand updates.

 

The Redken Brews line is available at Redken salons nationwide, Amazon.com, ULTA, JCPenney.com, Ratner, and Great Clips, starting January 2018.

 

REDKEN BREWS DAILY SHAMPOO, $15.00

Redken Brews daily shampoo gently cleanses without stripping the hair. This formula has been upgraded to include malt, an ingredient that is great for all hair types.

Apply to wet hair, lather, and rinse.

 

Ideal for: All hair types

REDKEN BREWS DAILY CONDITIONER, $15.00

Redken Brews daily conditioner moisturizes the hair without weighing it down. This formula is now upgraded to include malt, an ingredient that is great for all hair types.

After shampooing, apply and distribute through wet hair. Rinse thoroughly.

 

Ideal for: All hair types

REDKEN BREWS EXTRA CLEAN SHAMPOO, $15.00

Redken Brews extra clean shampoo intensely cleanses to eliminate dirt and oil. Formulated with malt, brewer’s yeast and orange zest, this shampoo helps to remove dirt and oil as well as removing unwanted build-up in the hair.

Apply to wet hair, lather, and rinse.

 

Ideal for: All hair types

REDKEN BREWS MINT SHAMPOO, $15.00

Redken Brews mint shampoo cleanses hair and delivers a cooling sensation on the scalp. This formula is now upgraded to include malt, an ingredient that is great for all hair types.

Apply to wet hair. Lather and massage hair and scalp for one minute. Rinse thoroughly.

 

Ideal for: All hair types

REDKEN BREWS 3-IN-1*, $15.00

Redken Brews 3-in-1 cleanses and conditions hair and cleanses your body, for freshness from head to toe. This formula provides hydration and softens skin. It is now also upgraded to include malt, an ingredient that is great for all hair types.

Apply generous amount over wet hair and body. Rinse well.

 

Ideal for: All skin and hair types

 

REDKEN BREWS WAX POMADE*, $18.00

 

Redken Brews wax pomade provides mild control, with a shine finish.

Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Polished styles including side or back swept looks and pompadours.

 

REDKEN BREWS FINISHING CREAM (GET GROOMED), $16.00

Redken Brews finishing cream uses mild control to create styles with a clean, natural looking finish.

Squeeze into palm and apply to damp or dry hair.

 

Ideal for: Styles that need moisture and light hold, also great for textured hair.

REDKEN BREWS CREAM POMADE (MANEUVER), $18.00

Redken Brews cream pomade provides medium control, with a smooth finish.

Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Smooth styles with flexibility, also great for pompadours.

REDKEN BREWS HOLDING GEL (GRIP TIGHT), $16.00

Redken Brews holding gel defines styles with medium control and medium shine.

Squeeze into palm, rub hands together and work through damp hair.

 

Ideal for: Styles that need movement, also great for curly hair.

REDKEN BREWS FIBER CREAM (DISHEVEL), $18.00

Redken Brews fiber cream uses medium control to shape and texturize hair for an undone finish.

Rub a small amount in hands and work through damp or dry hair.

 

Ideal for: Loose styles, long hair or buns.

REDKEN BREWS MOLDING PASTE (WORK HARD), $18.00

Redken Brews paste uses maximum control to mold styles with texture and delivers a natural finish.

Rub a small amount in hands and work through damp or dry hair.

 

Ideal for: Styles that need hold and texture.

REDKEN BREWS TEXTURE POMADE (OUTPLAY), $18.00

Redken Brews texture pomade provides maximum control, with a matte finish.

Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Textured styles and grungy looks.

REDKEN BREWS CLAY POMADE*, $18.00

 

Redken Brews clay pomade provides maximum control, with a gritty finish. Ideal for effortless-looking styles or roughed-up texture; also great for fine hair.

Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Effortless-looking styles or roughed-up texture, also great for fine hair

REDKEN BREWS EXTREME GEL (STAND TOUGH), $16.00

Redken Brews extreme gel provides maximum hold for a high-shine, sculpted look.

Squeeze into palm, rub hands together and work through damp hair.

 

Ideal for: Slicked-back styles and the top of an undercut

REDKEN BREWS HAIRSPRAY*, $18.00

Redken Brews hairspray keeps your style in place with maximum control in a compact, super-charged bottle.

Hold 6-12 inches away and spray on dry, styled hair. Reapply for additional control.

 

Ideal for: Keeping all styles in place.

 

REDKEN BREWS SHAVE CREAM*, $18.00

Redken Brews shave cream provides protection for an extra close and comfortable shave. Suitable for sensitive skin.

Apply to wet skin and face. Lather. Shave. Rinse thoroughly. Pat dry.

 

Ideal for: All skin types, including sensitive skin.

REDKEN BREWS BEARD AND SKIN OIL*, $15.00

 

Groom your beard. Redken Brews skin and beard oil softens facial hair and the skin beneath so your beard looks and feel great. The oil is of 99% natural origin, including oils such as avocado and olive fruit oil.

Apply and massage a few drop into your dry beard or skin.

 

Ideal for: All skin and hair types.

REDKEN BREWS CLEANSING BAR, $10.00

Start fresh with a daily dose of clean. Redken Brews pH-balanced cleansing bar refreshes and conditions the skin.

Apply to wet skin and face. Lather. Rinse.

 

Ideal for: All skin types.

COLOR *IN-SALON

 AVAILABLE SHADES

REDKEN BREWS COLOR CAMO (In-Salon Service)

Camouflage grays in 5 minutes the next time you’re getting a trim. The same great formula we love, now in sleek, new packaging.

Benefits include:

·         Ammonia-free liquid haircolor

·         Demi-permanent results

·         Use to camouflage and blend gray

·         5-minute processing time for gray blending

·         10-minute processing for deeper, darker results or when using darker shades

·         Soft grow-out with no visible line of regrowth

–          Ash Family:

o    Light Ash

o    Medium Ash

o    Dark Ash

–          Natural Family:

o    Light Natural

o    Medium Natural

o    Dark Natural

 

 

Get The Look! Hailey Baldwin’s Pink Hair at the 2018 Met Gala, colored by Redken Influencer Ryan Pearl

Hailey Baldwin walked the Met Gala red carpet with a whole new look: a bright, candy-colored pink mane by Redken Influencer Ryan Pearl.

attends the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City.

Both Hailey and I wanted to make a statement with her color. Pink hair is perfect for spring, and it’s incredibly flattering to all skin tones. I like to think of hair color as an accessory: it can add a pop of color to an otherwise neutral look. I used a combination of Redken Shades EQ Gloss and Redken City Beats for this new hue.” – Redken Influencer Ryan Pearl.

 

GET THE LOOK: THE COLOR

Highlights Formula:

  • 1 oz Redken Up to 7 De-Dusted Powder Lightener
  • 1 oz Redken 20 Volume Pro-Oxide Cream Developer
  • 4 mls Redken pH Bonder

Glaze, Zone 1

Glaze, Zone 2- 3

Ditch Your Blow Dryer in This Warmer Weather With Redken’s No Blow Dry Cream!

 

NEW! NO BLOW DRY #NBD
Redken introduces a whole new way to achieve styled hair without the heat.

One in two women air-dry their hair. * With this fact in mind, Redken has developed NEW No Blow Dry air dry stylers, the easy solution that allows consumers to achieve a frizz-controlled style without the use of a blow dryer. Designed for people on-the-go who are either short on time or do not have the desire to heat style their hair, No Blow Dry is a great alternative to a heat styler.

The air-drying trend has also been seen across the New York, London, Milan and Paris Fashion Week runways, where embracing one’s natural hair texture is now more on-trend than ever. Designers have drawn inspiration from each model’s individual esthetics and style, incorporating their own personalities into the overall ‘look.’ This trend has translated from runway to every day, where consumers are letting their hair air dry naturally, then taming frizz with a leave-in cream.

Ideal for consumers who are tight on time, taking a break from heat tools, or want to achieve an effortless it-girl look, No Blow Dry gives a perfected air-dried finish with the help of Redken’s Air-Tex Technology, which contains flexible polymers for control and movement as well as quick dry polymers to speed up drying time. Each cream gives noticeable style results with natural movement and control, a soft touch and a no-product feel.

“It can seem counterintuitive for a stylist to recommend a styling product that involves nothing more than air-dry,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “However, for me, products like No Blow Dry perfectly capture today’s consumers: they’re multitaskers on-the-go, and as we’ve seen at Fashion Week, that effortless look is more chic than ever. As a stylist, it’s important for me to give a client a great cut and shape so that their hair can dry naturally, and this product is the perfect complement. It’s unrealistic to think that a customer will blow dry their hair every single day for that fresh-out-of-the-salon look, so recommending an air dry cream is a great alternative to suggest so clients can still achieve amazing style.”

The NEW No Blow Dry collection contains three new creams: Airy Cream for fine hair, Just Right Cream for medium hair and Bossy Cream for coarse hair types. To use any of the No Blow Dry creams, simply work a dime-sized amount evenly into damp hair, then scrunch or twist in and air-dry for best results.

TIPS & TRICKS

  •  For loose beach waves, apply the appropriate No Blow Dry to damp hair. Create one loose
    braid and let hair air-dry. Undo braid, and shake out hair to perfectly waved tendrils.
  •  For tighter beach waves, apply the appropriate No Blow Dry then create two or more braid,
    depending on hair’s thickness. Let hair air-dry, then undo braids and shake out hair.
  •  For a soft, face-framing bend, apply the appropriate No Blow Dry then clip hair behind ears
    and allow it to air-dry. Unclip, then gently tousle.
  • For bouncy waves with root volume, apply the appropriate No Blow Dry then twist hair into a
    high topknot, and allow to air-dry. Undo the topknot and gently brush through.
  •  For tousled waves with sleek roots, apply the appropriate No Blow Dry then twit hair into
    two low buns, and allow to air-dry. Undo the buns and gently brush through.
  • For enhanced natural texture, apply the appropriate No Blow Dry then scrunch hair and
    allow it to air-dry.
  • For defined natural curls, apply the appropriate No Blow Dry then gently twist curls into
    shape using fingers and allow to air-dry.

The suggested retail price for No Blow Dry is ($24) and is only available at Redken authorized salons
nationwide starting in April 2017.

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets thepace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request hat you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

NEW Pureology Vinegar Hair Rinse, Available Now!

 

Pureology Introduces Vinegar Hair Rinse
The answer to removing product buildup and mineral deposits for shiny, vibrant haircolor.

Women are always looking for a gentle cleansing solution to enhance shine and leave haircolor vibrant. Pureology is excited to launch new Vinegar Hair Rinse, with its exclusive rebalancing formula featuring naturally derived apple cider vinegar and cactus pear flower extract for gentle cleansing and hydration, a balanced pH, and unbeatable shine. Vinegar Hair Rinse removes impurities and rebalances hair while leaving natural oils intact for a weightless finish without drying or stripping. Offering a professional solution to do-it-yourself vinegar hair treatments, women can experience the benefits of superfoods while experiencing superior color protection and the smooth, detangled hair expected from Pureology.

Two key ingredients in the exclusive Reviving Shine Complex – apple cider vinegar and cactus pear flower extract – help make Vinegar Hair Rinse a must-have for women. Apple cider vinegar cleanses strands and removes product buildup and mineral deposits while Cactus pear flower extract is a potent antioxidant that naturally maintains the hairs’ moisture. Rich in omega fatty acids and vitamin E, cactus pear flower extract adds shine and hydration for healthier looking hair.

To use, first shampoo hair with the Pureology system of choice and squeeze out excess water from hair. Spread Vinegar Hair Rinse throughout hair and wait 2-3 minutes while the formula removes buildup and impurities and seals the cuticle. Rinse and resume usual haircare routine. Use 1-2 weekly to maintain results.

Pureology’s new Vinegar Hair Rinse will launch in salons nationwide March 2018.

 

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour
vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to
our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize
colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®
For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

Celebrate Hair Obsession Month at Redken

Here at Redken, we believe that every month should be hair obsession month. That’s why we decided to spotlight all of our top haircare products, new and old, to you today!

First up are our NEW! Mega Masks, each featuring a dual chamber design with two different formulas that combine during application to create the ultimate “multi-mask” experience, intense customized care now lasts up to three washes in just three minutes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender. Each mask also contains Redken’s NEW RCT (ROOT, CORE, TIP) PROTEIN COMPLEX: a smart, multi-targeted delivery system with three proteins that target where the hair needs them most, delivering custom nourishment to the root, core and tip.

 

“Every client’s hair is unique. Combined with today’s environmental aggressors and constant styling, I’m always recommending different hair regimens to my clients when behind the chair. Redken’s new Smart Haircare Mega Masks takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and seeing Redken again at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC.

Next up is a longwear makeup’s mortal enemy, now for your hair! Redken’s NEW Clean Maniac Micellar Clean-Touch Shampoo and Conditioner utilizes micellar technology to gently lift impurities like a magnet for a gentle deep cleanse without drying out or stripping your hair. Both the Shampoo and Conditioner also feature Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant. Color-safe, sulfate-free, and silicone-free.

 

 

 

One Month Until Redken’s NEW Clean Maniac Micellar Clean-Touch Shampoo And Clean-Touch Conditioner Hits Shelves!

REDKEN CLEAN MANIAC MICELLAR CLEAN-TOUCH HAIRCARE

A longwear makeup’s mortal enemy, now for your hair! Redken introduces Clean Maniac Micellar Clean-Touch Shampoo and Conditioner, which utilizes micellar technology to gently lift impurities like a magnet for a gentle deep cleanse without drying out or stripping your hair. Both the Shampoo and Conditioner also feature Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant. Color-safe, sulfate-free, and silicone-free.

PRODUCT NAME BENEFITS HOW TO USE
 

 

 

Redken Clean Maniac Micellar Clean-Touch Shampoo ($19, 10.1oz)

 

 

Draws out impurities like a magnet for non-stripping cleanse that is gentle enough for everyday use. Formulated without silicones and sulfates. Color-safe. Apply to wet hair, lather, rinse.

 

Redken Clean Maniac Clean-Touch Conditioner

($20.00, 8.5oz)

 

Lightly moisturizes for a clean, healthy feel. Formulated without silicones and sulfates. Color-safe. After shampooing, apply to hair, focusing on mid lengths and ends. Rinse.

 

Launch:        June 2017

 

AvailableAvailable starting in June 2017. Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands, JCPenney Salons and Look Fantastic.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

Get Sexy Spring Hair in Seconds

Want to change up your look for a cocktail party or try something new? Check out these easy non-permanent fixes with LUXAIR and Secret Extensions® !

                                                                    

Is the unpredictable Spring weather wreaking havoc on your natural hair? LUXHAIR by Sherri Shepherd is here to save the day! LUXHAIR is the most stylish, comfortable, and ready to wear line of wigs in the world. Besides their affordability, they come in 15 salon inspired colors and styles. Gone are the days of lifeless and dull wigs. Now, exclusively from Sherri, finally there are wigs available that look, feel, and react like freshly cut and colored hair.  With 15 different styles available, you will be able to take your pick from tone on tone pixie cuts, romantic soft curls, or sleek short to long bobs. Lux Hair Wigs are solely available at www.luxhair.com with prices ranging from just $69-$89, and available specials every day.

 

Want to add a little volume or length for sexier look in a matter of seconds, Secret Extensions® is your new go-to . Secret Extensions® were created to give women the opportunity to have amazing hair full of volume and on trend colors without the cost and commitment of salon prices and visits. The extensions are adjustable, so they fit every head beautifully without any bumps or ridges.  The secret is the revolutionary headband, which is completely invisible. Simply slip it on, and you get thicker, fuller, and longer hair in seconds. Secret Extensions® now have two layers that provide easier blending, and twice the amount of hair than the original version for fuller and more glamorous styling. You can cut, curl, wash, and straighten your extensions as they look, feel, and perform like real hair.  The pieces are available in 11 dimensional colors to perfectly blend with your own hair. Create highlights, low lights, or sought after ombre and balayage dark to light shades. Secret Extensions® are available for purchase at www.secretextensions.com.

LUXHAIR


SECRET EXTENSIONS

Three Styles, One Product, No Heat Tools Required with Pureology’s NEW Hydrate Air Dry Cream!

Always on the go? Don’t let hair suffer! Pureology’s NEW Hydrate Air Dry Cream is the low-maintenance, effortless solution for heatless styling with a flawless finish. Whether you want to give strands a break from heat tools or a jam-packed schedule doesn’t allow for a full blowout, Hydrate Air Dry Cream’s combination of soft and hard polymers provides enhanced body, a faster drying time, and a no-product feel, along with maximum moisture and frizz control. Here are three fresh hairstyles to get you out the door in no time flat!

 

 

Look 1: Natural Texture

 

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Create a center part and divide the hair into two sections. Twist each section away from the face, down through the lengths, and secure ends with an elastic.

 

Step 2: Bring the two twists together and secure with a soft scrunchy.

 

Step 3: Once hair is dry, remove the elastics and scrunchy and shake out the twists. For added hold, finish with a mist of Colour Stylist Strengthening Control Hairspray.

 

 

 

Look 2: Volume and Bounce

 

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Using a comb, create a zig-zag parting along the natural part of the hair.

 

Step 2: Create several twists throughout the entire back of the head, twisting each piece back away from the face.

 

Step 3: Once hair is dry, use fingers to rake through the twists and soften the shape. If more definition is desired, use Colour Stylist Density Definer for texture and hold.

 

 

 

Look 3: Beachy Waves

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Split hair into four sections, separating it from front to back and side to side, using zig-zag partings.

 

Step 2: Divide each quadrant into two and twist each section right over left away from the face to create a rope. Secure each rope with an elastic.

 

Step 3: Once hair is dry, remove elastics and shade out the ropes. For a bouncier finish, mist with FullFyl Densifying Spray and scrunch waves.

Spring Styling Favorites From Sam Villa, New Global Artistic Ambassador for Redken!

With warmer weather around the corner, it’s time to switch out your favorite styling products for a new spring look. Whether you’re looking to enhance your hair’s own texture, or create some waves and curls in straight hair, Sam Villa, the New Global Artistic Ambassador for Redken has some styling favorites for you!

  • First, prep hair with Redken Outshine 01, a lightweight anti-frizz hair polishing milk for all hair types that delivers mild control, incredible hair shine and sleek smoothness that also repels humidity – making it the perfect first step for the warmer months!
    • SAM à “I love using Redken Outshine 01 to prep hair in humidity. It not only gives the hair shine, but also adds smoothness that lasts all day. It’s one of my favorite stylers in my kit since it’s so versatile and can prep the hair for so many different looks. I simply pump 1-2 pumps into my hands, rub the product between my hands to evenly distribute and use my fingers to comb it through the lengths on damp hair to ease frizz.”

  • Next, protect your hair from heat with Redken Hot Sets 22, which shields strands against hot tools up to 450 degrees! What’s more, it also boosts shine, adds touchable hold and features Redken’s Heat Restyling Technology so you can apply once and restyle as needed.
    • SAM à “I always, always used a heat protectant on the hair when I am heat styling. Not only does it help guard against damage, but Redken’s heat stylers also guard against heat damage and even aid in adding manageability to the hair, so the style you create lasts all day long.”

  • To lock in your style, grab Redken Forceful 23 Super Strength Hairspray, an anti-frizz strong hold hair finishing spray gives hair ultimate strength, lasting lift, shape memory and frizz-free shine. Simply spritz throughout your lengths, or spray a little into your palms and run hands through your hair to tame flyaways.
    • SAM à “When it comes to enhancing or creating hair texture, I always think of hairspray as your insurance. You wouldn’t buy a car without car insurance – why would you set up an amazing style and forget to set it? Redken has a wide array of hairsprays in a variety of strengths, but one of my favorites is Redken Forceful 23 Super Strength Hairspray as I find it to be incredibly versatile. If you spray it directly onto your hair, you get a strong hold, but if you spritz a little in your palms and use your hands throughout your lengths, you can soften the result while keeping the hold.”
    • SAM’S HOT TIP: “Get those bobby pins to stay! Place bobby pins on a paper towel. Spray with Redken Forceful 23 Super Strength Hairspray and allow to dry, giving the pins more tack so they will not slip! When placing a bobby pin into the hair, position the wavy side down to ensure the pin will not slide out.”

Pureology Introduces NEW Hydrate Sheer, the Silicone-Free Haircare System For Fine Hair.


Pureology Introduces New Hydrate Sheer
Indulge in a new hydrating Pureology experience with the silicone-free haircare system for fine hair.

No matter the hair type, proper hydration is vital to achieving luminous and healthy hair. Yet, traditional hydrating haircare systems utilize silicones to lock in moisture, which can leave fine, colour-treated hair looking weighed down, limp and lifeless. Pureology answers this growing concern among women, with NEW Hydrate Sheer. Born from Pureology’s number one haircare range Hydrate, Hydrate Sheer is newly formulated to finally meet the needs of women with fine, dry colour-treated hair. With gentle, silicone-free moisturizing properties, Pureology’s weightless formulations of Hydrate Sheer prevent build-up on the hair follicle, reducing heaviness while allowing colour vibrancy to shine through. Complete with Pureology’s signature AntiFadeComplex® to enhance colour retention in between salon visits and ZeroSulfate® technology to ensure optimal hydration levels for beautiful, healthy hair. Now, with NEW Hydrate Sheer, even fine hair types can indulge in Pureology’s beloved Hydrate haircare experience.

 

The NEW Hydrate Sheer haircare duo begins with Hydrate Sheer Shampoo, a concentrated formula to quench and cleanse hair for weightless hydration. This silicone-free formula is held to the highest standard with Pureology’s signature 100% Vegan ingredient list. While not causing buildup or a heavy coating on the hair, Hydrate Sheer provides superior replenishment, touchable softness and extraordinary colour protection. Soy, oat and wheat proteins strengthen, rebuild and repair hair, while jojoba, green tea and sage condition each strand. After shampooing, add another level of lightweight moisture and seal in a healthy, lustrous shine with Hydrate Sheer Condition. The perfect complement to Hydrate Sheer Shampoo, Hydration Sheer Condition also features Pureology’s exclusive AntiFadeComplex® to keep colour-treated hair vibrant and protected in between professional hair colour applications. The Hydrate Sheer experience would not be complete without Pureology’s signature aromatherapy blend including ylang ylang, bergamot, patchouli and grapefruit. When used in conjunction, NEW Hydrate Sheer Shampoo and Condition is the ultimate solution for those with fine, dry colour-treated hair looking for a hydrating haircare system without the weight.

 

Pureology’s NEW Hydrate Sheer Shampoo and Condition will launch in salons nationwide March 2017. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

 

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

 

REDKEN HAIRCARE RENOVATION – Upgrade To Smart Haircare

REDKEN HAIRCARE RENOVATION
Upgrade To Smart Haircare

 

 

 

 

 

 

 

 

Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that autocorrects to match your skin tone, and smart facial brushes that remove every trace of longwear makeup. Now, with Redken’s latest product innovation, haircare gets smart too.

 

As the leader in protein science and the first to introduce haircare solutions customized for the consumer through problem-solution, Redken is proud to now introduce the next generation in haircare innovation by taking customization to the next level with Smart haircare.

 

Hair has different needs at different levels of the hair – from the root to the core to the tip. Now for the first time, Redken addresses each of these needs with super targeted, customized technology. Introducing the NEW RCT PROTEIN COMPLEX: a smart, multi-targeted delivery system that has 3 proteins that attract to where the hair needs them most, delivering custom nourishment to the root, the core and the tip.

 

Now upgraded in its best-selling ranges – All Soft, Color Extend Magnetics and Extreme, the brand is also launching a new breakthrough innovation, the first in haircare, with new Mega Mask in each collection to complete each of your haircare routines. New Mega Mask features a dual chamber design with 2 different formulas that combine during application to create the ultimate “multi-mask” experience, and offers intense customized care that lasts through 3 washes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender.

 

“Not a single client’s hair is exactly alike. With today’s environmental aggressors, coupled with constant styling, I’m constantly recommending different hair regimens to my clients in the chair. New Smart Haircare takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and again, seeing Redken at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “I’ve always been a huge fan of these three haircare lines and I am so glad to see an upgraded technology within these three formulas: it proves that you really can innovate on perfection!”

 

*Note: all products Redken’s exclusive RCT Protein Complex.

 

NEW ALL SOFT FOR 15X MORE CONDITIONING *with system of shampoo, conditioner and mega mask vs. a non-conditioning shampoo

  • All Soft Shampoo ($16, 10.1oz) cleanses, restores and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourish for intense softness. Hair is silky soft with increased manageability, suppleness and shine. 
  • All Soft Conditioner ($17, 8.5oz) detangles, conditions and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourishes for intense softness. Hair is silky soft with increased manageability, suppleness and shine.
  • NEW All Soft Mega Mask ($29, 6.8oz) – just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for dry/brittle hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW EXTREME FOR 15X STRONGER HAIR *with use of extreme mega mask vs. non-conditioning shampoo

  • Extreme Shampoo ($19, 10.1oz) gently cleanses, strengthens and restores distressed hair.
  • Extreme Conditioner ($20, 8.5oz) detangles, strengthens & protects distressed hair leaving it supple and resilient. Hair is left healthy-looking.
  • NEW Extreme Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for distressed hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW COLOR EXTEND MAGNETICS MAINTAINS 4 WEEKS OF COLOR VIBRANCY AND RADIANCE

  • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
  • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
  • NEW Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

Launch: February 2017

 

Available: Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.