Available NOW! Pureology Strength Cure Best Blonde, the system for all shades of blonde and lightened hair.

 

Blonde hair, while desirable for many women, is prone to greater damage and requires special maintenance in order to stay strong. While women may love the look of fresh blonde immediately after leaving their colorist’s chair, brassiness and damage repair are top of mind when it comes to selecting the best haircare system to use at home. Introducing Pureology’s NEW Strength Cure Best Blonde, the three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner, and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.

 

NEW Strength Cure Best Blonde Shampoo is a purple toning shampoo created for all shades of color-treated blondes to cleanse and neutralize unwanted yellow tones while rebuilding damaged, brittle strands and preventing dryness, tangling, and further breakage. NEW Strength Cure Best Blonde Condition is a nourishing purple toning conditioner that infuses moisture and restores color-treated hair, preventing oxidation and strengthening hair from roots to ends. Both Strength Cure Best Blonde Shampoo and Condition are formulated with Pureology’s exclusive Strength Cure Asta Repair™ to improve hair’s strength and texture while boosting shine and color vibrancy, giving women their strongest and coolest blonde hair yet. The three-step system is complete with Strength Cure Best Blonde Miracle Filler Treatment, a daily blow-dry reparative lotion formulated to fill in gaps in the hair’s cuticle, providing increased strength and protecting hair against mechanical stress. The entire Strength Cure Best Blonde system is formulated with Pureology’s exclusive AntiFadeComplex® to maximize color retention, shield against heat damage, and protect strands against free radicals.

 

Pureology’s NEW Strength Cure Best Blonde haircare system will launch in salons nationwide and on Pureology.com September 2018. Also available at Ulta, Beauty Brands, and Look Fantastic.

Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style

 

Finally, styling designed for color treated hair! Pureology’s new Style + Protect includes eight must-have styling essentials that delivery salon-quality results and unbeatable color protection for all women. Infused with natural oils and extracts and Pureology’s exclusive AntiFade Complex®, the new Style + Protect collection guards strands against heat, pollution, and UV rays so haircolor stays vibrant and beautiful. As with all Pureology formulas, the new Style + Protect range is also 100% vegan and ZeroSulfate®.

The eight styling essentials of Pureology’s new Style + Protect collection include:

  • Wind Tossed Texture Finishing Spray is a lightweight texture spray designed to add texture and movement to the hair while enhancing body and shine. Sunflower Seed Extract add shine without adding weight.
  • Refresh & Go Dry Shampoo is a non-drying, oil-absorbing dry shampoo for achieving a fresh, second day style and beyond. Rice Starch helps absorb oil while adding effortless movement and texture.
  • Shine Bright Taming Serum smooths frizz and seals the cuticle, increasing shine without the weight of a serum. Coriander Seed Oil adds shine and tames fly-aways.
  • Mess It Up Texture Paste is a medium hold, crème wax that provides flexibility and control while creating depth and texture, all with a subtle shine. Shea Butter adds shine and fights frizz, staying moist all day.
  • Beach Waves Sugar Spray creates effortless texture or tousled waves. Made with Sugar Cane, it’s the perfect alternative to a salt spray, which can be drying to the hair and fade haircolor.
  • On The Rise Root-Lifting Mousse is a medium control directional mousse that offers all day volume and shine to the root area and beyond. Vegetable Protein adds lift and volume without buildup on the scalp.
  • Soft Finish Hairspray is a flexible, layerable hairspray that holds hair in place without crunch. The zero-dulling, fast-drying, micro-fine spray provides a brushable, flexible hold with a radiant shine finish. Orange Peel helps to set any style for a workable finish and shine.
  • Lock It Down Hairspray is a high-hold, zero-dulling hairspray for an all-day hold. This fast-drying, micro-fine finishing spray offers maximum control and hold while maintaining radiant shine. Olive Oil helps to maintain shine and fight dryness without compromising on hold.

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

NEW Pureology Vinegar Hair Rinse, Available Now!

 

Pureology Introduces Vinegar Hair Rinse
The answer to removing product buildup and mineral deposits for shiny, vibrant haircolor.

Women are always looking for a gentle cleansing solution to enhance shine and leave haircolor vibrant. Pureology is excited to launch new Vinegar Hair Rinse, with its exclusive rebalancing formula featuring naturally derived apple cider vinegar and cactus pear flower extract for gentle cleansing and hydration, a balanced pH, and unbeatable shine. Vinegar Hair Rinse removes impurities and rebalances hair while leaving natural oils intact for a weightless finish without drying or stripping. Offering a professional solution to do-it-yourself vinegar hair treatments, women can experience the benefits of superfoods while experiencing superior color protection and the smooth, detangled hair expected from Pureology.

Two key ingredients in the exclusive Reviving Shine Complex – apple cider vinegar and cactus pear flower extract – help make Vinegar Hair Rinse a must-have for women. Apple cider vinegar cleanses strands and removes product buildup and mineral deposits while Cactus pear flower extract is a potent antioxidant that naturally maintains the hairs’ moisture. Rich in omega fatty acids and vitamin E, cactus pear flower extract adds shine and hydration for healthier looking hair.

To use, first shampoo hair with the Pureology system of choice and squeeze out excess water from hair. Spread Vinegar Hair Rinse throughout hair and wait 2-3 minutes while the formula removes buildup and impurities and seals the cuticle. Rinse and resume usual haircare routine. Use 1-2 weekly to maintain results.

Pureology’s new Vinegar Hair Rinse will launch in salons nationwide March 2018.

 

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour
vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to
our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize
colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®
For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

Pureology’s 2017 Holiday Gift Sets, available now!

 

Spread the Colour & Cheer!
Give colourfully this holiday season with Limited Edition Gift Sets featuring the most popular haircare systems and complimentary petites from Pureology

 

Trying to find the perfect gift for everyone on your list? This holiday season, look no further than Pureology’s colourful Limited Edition Holiday Gift Sets, featuring the brand’s best-selling shampoos and conditioners paired with three complimentary Pureology petites. Give the gift of healthy and vibrant hair, customized to fit your recipient’s hair type, completed with three petites for the perfect present.

The Limited Edition Holiday Gift Sets include:

Hydrate Holiday Gift Set
Moisturizing hair care for dry colour-treated hair
Includes:
 Hydrate Shampoo (8.5 oz.)
 Hydrate Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00 NEW!

Hydrate Sheer Holiday Gift Set
Lightweight hydration for fine, dry colour-treated hair
Includes:
 Hydrate Sheer Shampoo (8.5 oz.)
 Hydrate Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Strength Cure Holiday Gift Set
Helps repair damaged colour-treated hair
Includes:
 Strength Cure Shampoo (8.5 oz.)
 Strength Cure Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

NEW! Clean Volume Holiday Gift Set
Airy volume for fine colour-treated hair
Includes:
 Clean Volume Shampoo (8.5 oz.)
 Clean Volume Condition (8.5 oz.)
 NEW! Clean Volume Weightless Mousse (2.2 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Perfect 4 Platinum Holiday Gift Set
Extra care for fragile, highlighted and highly lifted hair
Includes:
 Perfect 4 Platinum Shampoo (8.5 oz.)
 Perfect 4 Platinum Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $91.00

Smooth Perfection Holiday Gift Set
Smoothing hair care for frizz-prone colour-treated hair
Includes:
 Smooth Perfection Shampoo (8.5 oz.)
 Smooth Perfection Condition (8.5 oz.)
 Smooth Perfection Intense Smoothing Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Fullfyl Holiday Gift Set
Thickening hair care to boost colour-treated hair
Includes:
 FullFyl Shampoo (8.5 oz.)
 FullFyl Condition (8.5 oz.)
 FullFyl Densifying Spray (1.0 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Pureology’s Holiday Gift Sets will launch in salons nationwide November 2017. Visit Pureology.com to buy authentic Pureology products or find a local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

NEW Pureology Superfood Treatments, available now!

Pureology Introduces New Superfood Treatments

Two new power packed formulas to nourish and repair color-treated hair.

 

 

 

 

 

Among women with color-treated hair, a top concern is preventing and protecting strands against further damage and dehydration. A nourishing hair masque is a single-step way to help fortify hair and many hair-healthy ingredients can be found right in nature or in your pantry. But now there’s no need for an extra trip to the farmers market or a reason to pull out your stand mixer from the cabinet! Pureology has taken these highly powerful ingredients and created Superfood Treatments, two newly formulated hair masques packed with rich essentials nutrients specifically for color-treated hair.

 

Pureology’s perfect recipes for healthier hair start with the exclusive 100% vegan, silicone-free formulas high in flavonoids and nutrients to nourish and moisturize the hair and scalp while strengthening hair’s surface with amino acids, proteins, and added vitamins. For dry hair, the Hydrate Superfood Treatment is formulated with coconut oil and avocado oil to help nourish and soften strands, leaving hair moisturized and more manageable. The Strength Cure Superfood Treatment protects hair with goji berry extract while olive oil adds smoothness and shine, repairing breakage and damage. Both Superfood Treatments feature Pureology’s exclusive AntiFadeComplex® to keep haircolor fresh and vibrant in between salon visits.

 

After washing hair with the Pureology system of choice, apply a quarter size amount of the desired Superfood Treatment to wet hair. Wait 5 minutes and rinse. Pureology’s NEW Superfood Treatments will launch in salons nationwide October 2017. Visit Pureology.com to buy authentic Pureology products or find a local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

 

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

Pureology Introduces the Strength Cure Kit, Supporting the NOCC

September is National Ovarian Cancer Awareness Month and Pureology is excited to support its partner, the National Ovarian Cancer Coalition, in fighting this terrible disease. Ovarian cancer affects more than 22,000 women annually and early detection is crucial to improving survival rates for those diagnosed. To continue our partnership with the NOCC, Pureology has created the Strength Cure NOCC Kit ($68.80), featuring Strength Cure Shampoo, Condition, and Split End Salve to repair damaged hair and treat hair breakage.

Repair your damaged, color-treated hair with the Colour of Strength! Join Pureology and the National Ovarian Cancer Coalition in the fight against ovarian cancer and #thinkTEAL. Visit Pureology.com to purchase the exclusive Strength Cure NOCC Kit.

Braid It Up – A New Summer Top Knot Created By Pure Artist Sandra Joseph!

As temperatures rise, Pureology’s own Pure Artist Sandra Joseph has created an updated top knot perfect for those hot summer days on the horizon. Whether you’re hitting up a local beach or island hopping somewhere tropical, Sandra’s quick and easy braided style will keep you looking effortlessly chic yet cool all season long!

Here’s how to get the look:

 

  1. Lightly mist Pureology Colour Fanatic Multi-Tasking Hair Beautifier through damp hair to prime and protect. For added protection and volume, add small amount of Pure Volume Style + Care Infusion then blow dry upside down with a paddle brush. This technique will provide lift by getting the roots moving the opposite direction.
  2. With your head still flipped upside down, separate the center section of hair and begin a Dutch braid at the nape of the neck. Continue braiding the up the center back of the head, then secure the braid at the ends with an elastic.
  3. Flip head upright and gather remaining lengths of hair along with the braid and secure into a high ponytail. Lightly mist Strengthening Control Zero Dulling Hairspray for a light hold and to smooth fly-aways.
  4. Wrap hair around the base of the ponytail creating a bun. Pin the bun into place then lightly pull a few pieces loose for a softer finish.
  5. Complete you look with another mist of Strengthening Control Zero Dulling Hairspray for added shine and hold.

 

Three Styles, One Product, No Heat Tools Required with Pureology’s NEW Hydrate Air Dry Cream!

Always on the go? Don’t let hair suffer! Pureology’s NEW Hydrate Air Dry Cream is the low-maintenance, effortless solution for heatless styling with a flawless finish. Whether you want to give strands a break from heat tools or a jam-packed schedule doesn’t allow for a full blowout, Hydrate Air Dry Cream’s combination of soft and hard polymers provides enhanced body, a faster drying time, and a no-product feel, along with maximum moisture and frizz control. Here are three fresh hairstyles to get you out the door in no time flat!

 

 

Look 1: Natural Texture

 

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Create a center part and divide the hair into two sections. Twist each section away from the face, down through the lengths, and secure ends with an elastic.

 

Step 2: Bring the two twists together and secure with a soft scrunchy.

 

Step 3: Once hair is dry, remove the elastics and scrunchy and shake out the twists. For added hold, finish with a mist of Colour Stylist Strengthening Control Hairspray.

 

 

 

Look 2: Volume and Bounce

 

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Using a comb, create a zig-zag parting along the natural part of the hair.

 

Step 2: Create several twists throughout the entire back of the head, twisting each piece back away from the face.

 

Step 3: Once hair is dry, use fingers to rake through the twists and soften the shape. If more definition is desired, use Colour Stylist Density Definer for texture and hold.

 

 

 

Look 3: Beachy Waves

 

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Split hair into four sections, separating it from front to back and side to side, using zig-zag partings.

 

Step 2: Divide each quadrant into two and twist each section right over left away from the face to create a rope. Secure each rope with an elastic.

 

Step 3: Once hair is dry, remove elastics and shade out the ropes. For a bouncier finish, mist with FullFyl Densifying Spray and scrunch waves.

Pureology Introduces NEW Hydrate Air Dry Cream, the No Blow-Dry Styler for Colour-Treated Hair


Pureology Introduces New Hydrate Air Dry Cream
Maximize mornings no matter your hair type with the easy, no blow-dry styler for colour-treated hair.

 

 

With one in two women putting down the blow dryer in favor of an air dried hair style*, Pureology introduces NEW Hydrate Air Dry Cream, the answer to styling hair with ease (heat styler not required!) while still protecting colour-treated strands. The perfect post-shower product for easy, low maintenance styling, Hydrate Air Dry Cream is specially formulated to enhance body and natural texture by locking in moisture while simultaneously delivering a faster air-drying time, frizz control, and hair colour radiance protection with Pureology’s exclusive AntiFadeComplex®. Give hair a break from heat styling with the effortless look and no product feel achieved only with Hydrate Air Dry Cream.

 

The Air Dry Technology in new Hydrate Air Dry Cream combines soft and hard polymers to provide flexible, long-lasting styling hold without the heavy product feel of typical cream stylers. Whether early morning wake up calls allow little time for a full blow dry or one’s on-the-go lifestyle goes from the gym to the office to after work cocktails in a single day, Hydrate Air Dry Cream can be applied to hair the night before or directly after shampooing to achieve an effortless yet pulled together look perfect for all occasions.

 

Hit snooze and now running late for work? Apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and twist strands back on each side of the face and secure. Once at the office, shake hair out for a naturally textured look.

 

Need a quick style that only looks like it took hours? Before bed, apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and separate hair into four large sections. Twist each section in a tight rope bun and secure with an elastic. In the morning, remove elastics and tousle hair for easy waves.

 

Love a braid but hate flyaways? Run a dime-sized amount of Hydrate Air Dry Cream through clean, dry hair before styling to keep wispy strands in place without the crunch.

 

Ready to ramp up second day hair? Apply a dime-sized amount of Hydrate Air Dry Cream to only the ends of dry hair to liven up limp or smooth frizzy ends.

 

As with all products in Pureology’s number one Hydrate range, Hydrate Air Dry Cream’s thirst-quenching formula provides superior replenishment, touchable softness and extraordinary colour protection. Soy, oat and wheat proteins strengthen, rebuild and repair, while jojoba, green tea and sage add condition. Hydrate’s signature aromatherapy blend includes ylang ylang, bergamot, patchouli and grapefruit to complete the Pureology experience.

 

Pureology’s NEW Hydrate Air Dry Cream will launch in salons nationwide March 2017. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

 

 

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

 

Pureology Introduces NEW Hydrate Sheer, the Silicone-Free Haircare System For Fine Hair.


Pureology Introduces New Hydrate Sheer
Indulge in a new hydrating Pureology experience with the silicone-free haircare system for fine hair.

No matter the hair type, proper hydration is vital to achieving luminous and healthy hair. Yet, traditional hydrating haircare systems utilize silicones to lock in moisture, which can leave fine, colour-treated hair looking weighed down, limp and lifeless. Pureology answers this growing concern among women, with NEW Hydrate Sheer. Born from Pureology’s number one haircare range Hydrate, Hydrate Sheer is newly formulated to finally meet the needs of women with fine, dry colour-treated hair. With gentle, silicone-free moisturizing properties, Pureology’s weightless formulations of Hydrate Sheer prevent build-up on the hair follicle, reducing heaviness while allowing colour vibrancy to shine through. Complete with Pureology’s signature AntiFadeComplex® to enhance colour retention in between salon visits and ZeroSulfate® technology to ensure optimal hydration levels for beautiful, healthy hair. Now, with NEW Hydrate Sheer, even fine hair types can indulge in Pureology’s beloved Hydrate haircare experience.

 

The NEW Hydrate Sheer haircare duo begins with Hydrate Sheer Shampoo, a concentrated formula to quench and cleanse hair for weightless hydration. This silicone-free formula is held to the highest standard with Pureology’s signature 100% Vegan ingredient list. While not causing buildup or a heavy coating on the hair, Hydrate Sheer provides superior replenishment, touchable softness and extraordinary colour protection. Soy, oat and wheat proteins strengthen, rebuild and repair hair, while jojoba, green tea and sage condition each strand. After shampooing, add another level of lightweight moisture and seal in a healthy, lustrous shine with Hydrate Sheer Condition. The perfect complement to Hydrate Sheer Shampoo, Hydration Sheer Condition also features Pureology’s exclusive AntiFadeComplex® to keep colour-treated hair vibrant and protected in between professional hair colour applications. The Hydrate Sheer experience would not be complete without Pureology’s signature aromatherapy blend including ylang ylang, bergamot, patchouli and grapefruit. When used in conjunction, NEW Hydrate Sheer Shampoo and Condition is the ultimate solution for those with fine, dry colour-treated hair looking for a hydrating haircare system without the weight.

 

Pureology’s NEW Hydrate Sheer Shampoo and Condition will launch in salons nationwide March 2017. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

 

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

 

This New Year’s Eve, turn up the volume with Pureology!




As the champagne flows and the clock ticks down to midnight, ensure your hair is ready to party well into the wee hours of the morning with Pureology. We’ve asked Ruth Roche, Global Artistic Ambassador of Pureology, for her top tips on keeping the volume turned up this New Year’s Eve. Don’t let your hairstyle fall flat as we prepare to ring in 2017!

 

  • If you have fine hair, Fullfyl 3-Step Hair Thickening System is your wing woman any big night out! Fullfyl creates full-bodied hair with lived-in texture, so you’ll look and feel like you have more hair. The 3-step system is the perfect prep for envious curls with plenty of volume and bounce.

 

  • For extra lift at the crown, the basis for any chic ponytail or chignon, spritz Pure Volume Blow Dry Amplifier into damp hair to infuse with added body and heat protection before styling. Ruth’s pro tip: Blow dry hair with a large round brush to add lift at the root while keeping strands smooth and frizz-free.

 

  • Finishing a party-perfect hairstyle is as important at the styling products used along the way. Supreme Control hairspray will complete the look with firm control and haircolor protection, while holding in the volume and density you’ve achieved. Mist over an updo to keep it flyaway-free all night long, or flip loose curls upside down and spritz away to add body without the weight.

 

 

With 2016 coming to an end, say goodbye to the year in style and turn up the volume in 2017 with Pureology!

 

Launch: Pureology’s FullFyl 3-Step Thickening System will launch in salons nationwide June 2016.

Availability: Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology
products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.
Where to buy link: www.pureology.com/where-to-buy

Last minute holiday gift for the hair obsessed? Pureology to the rescue!

be-merry

Give colourfully this holiday season with Limited Edition Gift Sets featuring the most popular haircare systems and complimentary petites from Pureology

 

Trying to find the perfect gift for everyone on your list? This holiday season, look no further than Pureology’s colourful Limited Edition Holiday Gift Sets, featuring the brand’s best-selling shampoos and conditioners paired with three complimentary Pureology petites. Give the gift of healthy and vibrant hair, customized to fit your recipient’s hair type, completed with three petites for the perfect present.

 

The Limited Edition Holiday Gift Sets include:

 

Hydrate Holiday Gift Set
 hydrate-holiday-gift-set Moisturizing hair care for dry colour-treated hair

Includes:

  • Hydrate Shampoo (8.5 oz)
  • Hydrate Condition  (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

Strength Cure Holiday Gift Set  
 2 Reparative hair care for micro-scarred, damaged, colour-treated hair

Includes:

  • Strength Cure Shampoo (8.5 oz)
  • Strength Cure Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

 

Pure Volume Holiday Gift Set
 3 Body-inducing haircare for fine colour-treated hair

Includes:

  • Pure Volume Shampoo (8.5 oz)
  • Pure Volume Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

Smooth Perfection Holiday Gift Set
 4 Smoothing hair care for frizz-prone colour-treated hair

Includes:

  • Smooth Perfection Shampoo (8.5 oz)
  • Smooth Perfection Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Deep-Conditioning Mask

(1 oz.)

  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2 oz.)

Price: $58.00

Nano Works Gold Holiday Gift Set
 5 Luxurious hair care for mature and aging colour-treated hair

Includes:

  • Nano Works Gold Shampoo (8.5 oz)
  • Nano Works Gold  Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Deep-Conditioning Mask

(1 oz.)

  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2 oz.)

Price: $91.00

NEW! FullFyl Holiday Gift Set
 fullfyl-holiday-gift-set Thickening hair care to boost colour-treated hair

Includes:

  • FullFyl Shampoo (8.5 oz)
  • FullFyl Condition (8.5 oz)
  • NEW! FullFyl Densifying Spray (1.0 oz)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

 

NEW! Style + Care Infusions
 7 Styling made simple with this all-in-one product to control

frizz, maintain vibrant colour, and protect from heat

Free gift box with purchase of one:

  • Pure Volume (5 oz)
  • Smooth Perfection (5 oz)
  • Curl Complete (5 oz)

Price: $34.00

 

Launch/Availability:  October 2016 in salons and on Ulta.com while supplies last. Visit Pureology.com to find a salon, book your next appointment or buy the Pureology Limited Edition Holiday Gift Sets from your local salon.

 

Where to buy link:  www.pureology.com/where-to-buy

 

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook, Instagram and Pinterest.

Halloween hair doesn’t have to be scary with Pureology hair masks!

pureology

 

What do Khaleesi, Harley Quinn, and Queen Freya all have in common? Not only are they some of the most popular Halloween costumes for 2016, but the characters’ looks wouldn’t be complete without their signature hair. Whether you choose a wig to transform yourself or take the full plunge with a bold new haircolor, make sure your locks stay in tip-top shape long after October 31st with a Pureology hair mask. Because who said a mask can only be worn on Halloween?

 

 

Committed to a Color

If your new icy blonde or fresh vibrant hues need some extra TLC, Pureology’s Colour Fanatic Mask has 21 essential benefits to restore, protect, and perfect colour-treated hair. This multi-tasking mask fills in damaged areas, instantly detangles, and restores hair’s hydrated feel.

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Wore a Wig

While wearing a wig or hairpiece is the no-commitment way to emulate your favorite character, friction against one’s natural hair can damage locks long after. Pureology’s Strength Cure Restorative Hair Masque intensely fortifies and reduces breakage to help prevent further damage.

 

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Styled to the Max

That intricate updo or never-ending braid probably used more styling products and heat tools that your usual hair routine would ever require. Replenish parched strands and bring back shine and movement with Pureology’s Hydrate Hydra Whip.

 

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Once the costume makeup comes off and the hair styles come down, let Pureology return your strands to their best condition with one of our targeted hair masks.

3 Tips for Creating Volume in Fine Limp Hair

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If the root of a hair follicle is a circle, straight hair grows, and if it is curved into a hook shape, natural curls grow. “You get what you get, but there are some tricks to coaxing curl resistant straighter hair to hold texture…you just have to be crafty with products and technique because it always wants to revert back to straight,” says Meghan Hopkins, Artist with Pureology Serious Colour Care and stylist at Cobalt Blue Salon (Austin, TX).

3 Tips for Creating Volume in Fine Limp Hair

1. PRODUCT – Always spray a heat protect and/or hold product on each section before using a curling iron, flat iron, rollers or any other tool. They are designed to lock in texture with heat and tension to ensure hold and protection…otherwise curls will fade. Apply Pureology Style + Care Infusion Smooth Perfection in wet hair for smooth straightness and Pureology Pure Volume Blow Dry Amplifier for major volume – both are heat protectants.

2. LIFT – Create volume at the roots by starting in the nape area and applying an iron (flat or curling) at roots to give lift for volume. Then, flat iron or coil hair around a curling iron from roots to the ends. This creates more bend in the hair if curling it and a more consistently smooth surface if flat ironing the hair.

3. COOL – Pinning each curl to cool after a set or heat application ensures the hair forms the curl pattern that has been created. If straightening hair, run hands through each section from top to bottom after flat ironing to cool, smooth and close cuticle for maximum shine.

 

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Credit: Hair/Megan Hopkins; Photographer/Cam Camerena; Makeup/Reiva Cruze.

 

Meghan Hopkins has been a hairdresser for over a decade and is currently an artist with Pureology Serious Colour Care working at Cobalt Blue Salon (Austin, TX), a Redken Elite Salon. She has a passion for learning and is committed to an evolving system of education, artistry and experience, focusing on color, updos, finishing and design. She teaches nationally, as well as at Cobalt Blue Salon, and turns to advanced education, industry icons and mentors to keep current on the latest trends, tips and techniques. Philosophy: “If you know the “why” and “how” then the options for creativity are endless.” Accolades: Redken Master Stylist, Level 4, Elite Redken Color and Design Certifications, Cinderella Extensions Certified, Artist with Pureology Serious Colour Care (NYC), attends and teaches classes nationally and at Cobalt Blue, work had been published in media outlets such as Italian Vogue. Instagram: @meghanhopkins1; Facebook: @ meghanhopkinshairart @cobaltbluesalon and Twitter: @Cobalt_Blue_ATX.

Time Saving Tips with Pureology!

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With jam packed summer schedules, we are all looking for simple ways to maximize time spent getting ready in the morning. Sandra Joseph, Pureology Artistic Ambassador, shares her expert tricks to minimize hair routine and maintenance so you can get out the door faster and spend more time enjoying the sun.

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Start the morning off right! “Pureology Cleaning Conditioners will give a light cleanse plus a conditioning boost that will moisturize, repair and fight frizz all in one step! Apply a few pumps into your palms then massage onto the scalp. Gently massage down the length of the hair and allow it to rest for a few minutes (when the conditioning happens!) before rinsing. Cleaning Condition is also perfect after a morning workout – it’s the only product you need in your gym bag!”

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Extend your style! “Pureology Fresh Approach Dry Shampoo is the perfect product to keep your style looking brand-new. Lightly mist Fresh Approach all over your root area, allow to set for a minute then brush or run fingers through hair for an instant boost. Or, mist all over hair to add texture, support and color protection to a second day messy bun or braid.”

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Effortless Style in 1-2-3 “Brush hair thoroughly then lightly mist Pureology Colour Stylist Strengthening Control zero dulling hairspray throughout for hold, heat protection, and shine. Create a few simple braids, then press over braids with a flat iron to lock in the texture. Allow the braid to cool then shake out for a “beachy or messy wave look”. Finish with a few bursts of Strengthening Control hairspray for extra hold and shine.”

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Got curls? “Put aside the heat styling tools and embrace your natural texture! For perfectly conditioned curls, use Pureology Curl Complete Style + Care Infusion. This do-it-all product will control frizz, give crunch-free curl definition, soften hair, and enhance color and shine on all types of curls. Right out of the shower, scrunch hair with a towel to remove excess moisture, apply a quarter-size amount throughout hair and tousle with your fingers. Allow hair to air dry for that perfect frizz-free finish. Refresh your curls on days 2 and 3 by applying a small amount to sections of dry hair and smooth over with your palms to keep curls frizz-free.”

 

 

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta and Beauty Brands.

Wedding Day Hair: Survival Tips from Pureology expert Ruth Roche

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Wedding season is upon us! Whether you’re in the double digit countdown for a summer wedding or are anxiously awaiting your “big day” this Fall, Pureology Artistic Ambassador Ruth Roche has put together the ultimate survival guide, using Pureology products, on how to achieve the perfect Ruth Roche .

 

Before you walk down that aisle and say “I do”, be sure to  follow Ruth’s simple DIY step-by-steps to prep hair leading up to the big day in order to maintain color and strength, as well as her easy-to-follow day-of tips. With Ruth’s pro tips and Pureology in your corner, you’ll be on your way to achieving your dream hairstyle in no time.

Strength Cure

  • Prepare Your Hair – “You want your hair to look it’s healthiest on the day of so it’s crucial to take care of your hair and use the right products prior to your weddi Many brides grow their hair out in order to achieve elaborate hairstyles and, in an effort, avoid trims altogether, resulting in breakage and spilt ends. Use a strength-building regimen like Pureology’s Strength Cure system which uses Asta-Repair™ to heal, strengthen, and protect from colour oxidation. As your hair grows, protect it from heat and damage by using Pureology Strength Cure Fabulous Lengths and heal any split ends using Pureology Strength Cure Split End Salve.

Smooth Perfection Style

  • Fight Frizz, Not Tears – “If you’re planning to get married outside or in a humid climate, be prepared for frizz. Your best bet could be to wear your hair up, but no matter your final look, your first line of defense will be Pureology’s Smooth Perfection Style + Care Infusion. Emulsify a small amount in your palms and smooth evenly onto damp hair, comb through, then blow dry and style however you wish. The Style + Care Infusion will protect and seal the hair cuticle in addition to preventing frizz. It won’t weigh your hairdo down and will leave your hair looking product-free for the rest of the day. No matter the weather – don’t let it put a damper on your hair!”

Fullfyl 3-Step Thickening System

  • Extensions? Who needs them? – “For weightless shine and voluptuous hair to create that drool-worthy up-do, ditch extensions and try Pureology’s NEW! Fullfyl 3-Step Thickening System to create the appearance and feel of thicker, denser hair. The Fullfyl Shampoo, Conditioner, and Densifying spray feature PhytoBlend™, a plant-derived protein that wraps around the hair fiber, allowing more grip and control when styling the hair. You’re left with a canvas that’s ready for whatever style you choose!”

 Hairspray

  • Quick Change – “If your plan is to quickly switch hairstyles between the ceremony and reception, try wearing your hair in a look that can be worn in a twisted chignon, with the front already done for a half-up half-down look. Use Pureology’s Colour Stylist Strengthening Control Hairspray to hold the style, but drop down the chignon at the back and gently rake through with your fingers to create waves at the back. Lightly mist the hair again for lasting hold without stiffness to keep the half-up half-down look.”Be sure to check out Ruth’s video with step-by-steps on the half-up half-down style.

 

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.

Pureology’s NEW! FullFyl 3-Step Thickening System, in salons now!

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YOUR HAIR IN FULL BLOOM
Achieve the look and feel of fuller, thicker hair with
Pureology’s NEW! FullFyl 3-Step Thickening System



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The #2 hair concern among women today is limp hair that lacks volume*, which has women turning to texturizing sprays, root lifts and extensions to achieve thicker-looking hair. In response to this growing concern, Pureology has launched the FullFyl 3-Step Thickening System to create the appearance and feel of thicker hair with movement, weightless shine and optimal colour protection. At last, women with finer to medium hair can achieve the thicker ponytail they’ve always wanted!

 

The NEW! FullFyl 3-Step Thickening System includes Shampoo, Condition and Densifying Spray which, when used as a regimen, produce hair that looks and feels thicker, more luxurious and healthier with incredible movement. Treating each strand with a boost of lush fullness, the FullFyl 3-Step Thickening System also provides lasting support to create beautiful curls, waves, braids and twists.

 

“With beautiful hair now being equated with thick hair, clients are asking now more than ever how they can make their hair appear full and more voluminous,” says Ruth Roche, Pureology Artistic Ambassador. “FullFyl not only helps create the feeling of thickness, but scientifically creates a thickening effect through ingredients like IntraCylane. Whether you’re in your early 20s wanting to create the ultimate braid or up-do or in your late 50s and looking for more density, FullFyl 3-Step Thickening System is the solution for colour-treated clients who want to enhance the quality and quantity without compromising movement and shine.”

 

The NEW! FullFyl 3-Step Thickening System features PhytoBlend™, a plant-derived protein that wraps around the hair fiber to thicken and densify. Additionally, the system features Pureology’s signature AntiFadeComplex®, a potent blend of antioxidants and full spectrum UVA/UVB sunscreens to defend hair against damaging free radicals, keeping colour vibrant and long-lasting. Like all Pureology products, the NEW! FullFyl 3-Step Thickening System is ZeroSulfate and 100% vegan.

 

Pureology’s NEW! FullFyl 3-Step Thickening System will launch in salons nationwide June 2016. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.

 

Discover the new FullFyl 3-Step Thickening System:

 

 FullFyl 3-Step Thickening System FullFyl Shampoo

For colour-treated fine to medium hair in need of density and thickness.

Features Keravis, a plant based starch to boost fullness, and Pureology’s exclusive AntiFadeComplex to prolong colour vibrancy.

 

 fullfyl FullFyl Condition

For colour-treated fine to medium hair in need of density and thickness.

With no silicones, the condition features PhytoBlend™, a plant-derived protein to thicken and densify, and Pureology’s exclusive AntiFadeComplex to prolong colour vibrancy.

 fullfyl1 FullFyl Densifying Spray

For colour-treated hair in need of density and thickness.

Features IntraCylane which penetrates the hair and expands the hair fiber for a thickening effect.

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook, Twitter and Instagram.

Pureology’s Twisted Tousle Bun for every summer travel plan

Memorial Day is upon us, and with that the promise of long summer days (and nights!) ahead. Whether your Memorial Day plans call for frizz-fighting at the beach, a classic up-do at a wedding or a humid outdoor evening BBQ, be sure to pack all of your go-to haircare travel essentials so your hair is picture-perfect from dawn to dusk. Need an effortless yet chic go-to summer style this summer? Look no further! Pureology Pure Artist, Sandra Joseph shares below her step-by-steps to achieve the “Twisted Tousle Bun”:

 

  1. Begin with dry hair and layer Pureology Root Lift spray hair mousse for texture, grip and shine. Blowdry smooth.
  1. For added shine and hold, emulsify a dime-size amount of Colour Stylist Cuticle Polisher shine serum in your palms and distribute evenly. Create a left-side part and slice, parting to the lower right-side corner. Gather all the hair in the large section and secure into a low ponytail. Twist the ponytail and add an elastic to the ends.
  1. Gather 1-2 inches of hair around the fringe, wrap loosely and secure with a clip.
  1. Gather remaining hair into a ponytail behind the right ear. Twist ponytail and add an elastic to the end.
  1. Wrap both ponytails into low buns and secure with pins. Lightly pull apart the buns to create a piecey look.
  1. Release the fringe and twist, then secure the ends with an elastic. Wrap the section around the two buns. Secure with pins then loosen with fingers to soften the look.
  1. Finish your look with a mist of Colour Stylist Strengthening Control zero-dulling hairspray for a great finish.

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For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.