Redken’s MFW FW 2014 Alberta Ferretti Recap




Hair by Guido, Redken Creative Consultant


Redken Creative Consultant Guido used satinwear 02 prepping blow-dry lotion to give the hair a soft and smooth texture prior to styling the hair. While Guido departed from natural hair for Alberta Ferretti, he did weave in elements of ease with the looseness of the ponytail. The style felt easy and romantic, especially since the loose ponytail allowed for small pieces to fall out around the face.

“The hairstyle for Alberta Ferretti is simple and romantic, which is consistent with the designer’s aesthetic. I used satinwear 02 prepping blow-dry lotion and then did a blow dry using large round brushes to give the hair a clean and sophisticated finish. Once the hair was pulled back into a loose low ponytail, I pulled out small pieces around the face to soften the style. Flyaways, messy partings and loose pieces are all little nuances that make a hairstyle feel romantic.”-Guido, Redken Creative Consultant

Redken Products Used – Collection:

satinwear 02 prepping blow-dry lotion

pillow proof blowdry two day extender




Create the Look:

    1. Apply satinwear 02 prepping blow-dry lotion to damp hair
    2. Blowdry hair with large round brush
    3. Create a messy natural part
    4. Spray pillow proof blowdry two day extender on mid-lengths and ends
    5. Pull hair back into a loose, low ponytail below the nape of the neck
    6. Secure hair with elastic
    7. Wrap a small piece of hair around the elastic to conceal it
    8. Secure wrap with pins

Photos by Greg Kessler for Redken.


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