Redken’s PFW FW 2014 Dior Recap




Hair by Guido, Redken Creative Consultant


Redken Creative Consultant Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair to lay flat as the models walked the runway. It’s a little bit sporty and a whole lot of sophistication for the Dior look this season.

“The look for Dior is a very minimal idea of sophisticated hair. I wanted to create a wearable hairstyle that would be translatable for everyday women, while still incorporating sculptural elements to the design. The hair was pulled back and flattened to really expose the model’s head shape, which was elegant, but also felt kind of sporty in a way.” -Guido, Redken Creative Consultant

Redken Products Used – Collection:

satinwear 02 prepping blowdry lotion

align 12 protective straightening lotion 

forceful 23 super strength finishing spray



Create the Look:

    1. Apply a mixture of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion to damp hair
    2. Blow dry hair straight back with a natural bristle brush (no parting)
    3. HOT TIP: Apply large black headband so hair stays back and flat
    4. When you are ready to go, take off headband and  spray with forceful 23 super strength finishing spray to hold shape

Photos by Greg Kessler for Redken.


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