Announcing Redken’s newest muse, top model, street style star and trendsetter Soo Joo Park!

REDKEN ANNOUNCES SOO JOO PARK
AS NEW BRAND MUSE
Soo Joo to Unveil Her Latest Extreme Hair Transformation in
2015

Soo Joo Park for Redken, photo by Matt Irwin

Redken is excited to announce its newest brand muse, model and trendsetter Soo Joo Park. Known for her hair transformations and sartorial street style, Soo Joo is a favorite of top fashion designers and magazines. She has redefined the meaning of a modern-day model thanks to her animated personality and candid use of social media. Soo Joo joins an elite collective of Redken muses and trend creators, including musician Sky Ferreira, international fashion blogger Chiara Ferragni, model Lea T, renowned hairstylist and fashion industry legend Guido and celebrity haircolorist Tracey Cunningham.

“Soo Joo is a true sensation who can’t help but break the mold, especially when it comes to her hair transformations. Her fearlessness and modern approach to beauty make her a perfect fit for Redken,” says Leslie Marino, General Manager, Redken US. “She’s engaging, daring and has a style of her own, which has helped make her a star not only on the runway and in magazines, but in the social media world as well.”

Soo Joo will make her Redken debut in early 2015, appearing in the campaign for Extreme, Redken’s second bestselling haircare line in the portfolio and will launch an exciting new innovation set for early next year. With Redken’s help, Soo Joo is repairing and strengthening her hair, taking it to new lengths.

“I’ve gone through a lot of changes with my hair,” says Soo Joo. “Hair is the ultimate self-expression and I love how it can really transform my look and show my style. I’m so excited to be chosen as a Redken muse and can’t wait to share my hair journey with other people.”

Born in Seoul, South Korea, Soo Joo Park’s family relocated to Southern California when she was 10. While studying at the University of California at Berkeley, Soo Joo was spotted at a San Francisco Bay Area thrift store, and then she quickly moved to New York City to begin modeling. At the suggestion of her agent, she colored her hair a career-transforming platinum blonde. Soo Joo has starred in campaigns for Chanel, Tom Ford and DKNY, walked the runway for countless designers, and graced the covers of a myriad of magazines including Harper’s Bazaar, V, Interview, Vogue Korea, Vogue Japan, Wonderland, Numero and many more.

Follow @Redken5thAve and @Soojmooj for more to come.

 

About Redken
To locate a Redken salon please log on to redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

INTRODUCING THE NEW REDKEN STYLING!

redken

redken styling

Introducing the NEW Redken Styling with a brand new look, the latest product innovations, and an exciting partnership with one of music’s rising stars. Redken has reinvented its styling portfolio to encompass eight different categories featuring something for every consumer to achieve the most sought-after styles seen everywhere from the catwalk to the sidewalk. Built upon unparalleled research and innovation, the NEW Redken Styling allows you to “style your story” with the most technologically advanced styling products on the market.

 “For me, style is a journey – not a destination. It’s about attitude. It’s about inspiration. It’s about discovering the look I want and going for it, no holds barred. I have a voice. I have a story. And Redken Styling’s going to help me tell it.”

Sky Ferreira: Musician, Model, Redken Styling Muse

styleyourstory

Now it is easier than ever to create the look you want. The NEW Redken Styling line not only has sleek new packaging, but also a more intuitive navigation system that is color-coded by end result: Blow Dry, Flex, Hairsprays, Heat Styling, Shine, Smooth, Texture and Volume. We’ve also kept the classification of numbering each product by level of control, which is a combination of all the benefits a product provides: hold, strength, protection, and more.

  • Mild control: 01-05
  • Medium control: 06-15
  • Maximum control: 16-28

redken styling1

With style and substance, the NEW Redken Styling is more than just a reinvention. In order to fuel trend setting styles, Redken will continue to launch the latest must-have products. Consequently, Redken will introduce a NEW Blowdry category, which guarantees 2 days of “Pillow Proof” results. Additionally, Redken will launch the highly anticipated New Flex category, which consists of three innovative cream-pastes that provide a range of texture and hold with a flexible finish. Slight texture and easy movement, both key trends on and off the runway this season, have never been so easy to achieve with the NEW Flex collection.

“Right now it is chic and cool to have an ease towards ones hair. Texture and control are important, but it is essential for the hair not to look too contrived. The softness and movement that I am able to maintain with the NEW Flex collection is really brilliant. I can add as much or as little texture as I want, but the finish remains flexible and moveable.”  – Guido Palau, Redken Creative Consultant

NEW FLEX COLLECTION

The NEW Flex category includes three breakthrough cream-pastes for easy shaping with ultimate flexibility and a touchable feel – for every hair length and style. Move Ability 05 lightweight defining cream-paste, Mess Around 10 disrupting cream-paste and Shape Factor 22 sculpting cream-paste are easy to spread and can be blended with each other for ultimate cream-paste texture. It doesn’t matter if you want a smooth or textured finish, separation or messy volume…this innovative new collection does it all without stickiness or stiffness.

NEW BLOWDRY

Redken knows that every great style starts with an amazing blow-dry, which is why the brand has launched NEW Pillow Proof Blow Dry Express Primer and Two Day Extender – the first and last step for any style. Pillow Proof Blow Dry Express Primer is proven to cut blow-dry time, provides 24-hour lasting volume, and protects hair from heat and breakage, while resulting in 3x stronger, healthier hair. Redken has also given its bestselling dry shampoo, powder refresh 01, a makeover and has repackaged it under the name Pillow Proof Blow Dry Two Day Extender. Redken knows you want to get it fast and make it last.

 

MEET STYLING’S NEW MUSE – SKY FERREIRA, MUSICIAN & MODEL

SKY FERREIRA

 

With her ever-changing style and rebellious attitude, Sky is the perfect face of Redken Styling. She transforms her hair to suit her every mood with a different Redken Styling collection, from a Marilyn Monroe-inspired updo (courtesy of the Volumize collection) to a faux undercut (thanks to the Texturize collection) and more. Get inspired by Sky and transform your look too. Visit Redken.com to learn more about Redken and Sky’s exciting collaboration.

 

 

 

Tell your story through your unique style…starting with the NEW Redken Styling line.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

 

Redken’s PFW FW 2014 Sacai Recap

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SACAI
FALL – WINTER 2014

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido kept the hair very natural at Sacai, which is similar to his stylistic choice for the Spring/Summer 2014 show. Natural hair continues to pervade the runway and the hair at Sacai perfectly exemplifies this trend.

“After washing the hair with hair cleansing cream shampoo, I left the gorgeous clean hair to dry naturally at Sacai. To enhance the models’ natural textures, I sprayed pillow proof blowdry two day extender on the mid-lengths and ends before tucking the hair into the clothes. The easy finish of the hair is consistent with the type of woman that would leave her hair caught in the collar of her clothes. There is nonchalance to the overall style that is very elegant and appealing. -Guido, Redken Creative Consultant

Redken Products Used:

hair cleansing cream shampoo

pillow proof blowdry two day extender  

 

 

Create the Look:

  1. Wash hair with hair cleansing cream shampoo and leave to air dry
  2. Create a messy center part
  3. Spray pillow proof blowdry two day extender on the mid-lengths and ends to create slight texture
  4. Tuck hair behind ears and into coat collar

Photos by Greg Kessler for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s PFW FW 2014 Celine Recap

CELINE
FALL – WINTER 2014

 

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido created easy, minimal hair for Celine using satinwear 02 prepping blowdry lotion and flex mess around 10 disrupting cream-paste. The simple Celine updo has an air of ease to it, but it also contained by the use of styling products.

 

“So we are backstage at Celine and the hair is well, very Celine-esque, which means that it is simple and minimal. I used flex mess around 10, which is a new cream-paste from Redken, on the roots to give the hair a bit of hold and texture. I wanted the product to hold the lines created as I raked my fingers through the hair. This technique made the style feel masculine in a way.”-Guido, Redken Creative Consultant

Redken Products Used – Collection:

pillow proof blowdry express primer

guts 10 root-targeted volume spray foam

flex mess around 10 disrupting cream-paste –forceful 23 super strength hairspray –shine flash 02 glistening mist

 

Create the Look:

  1. Apply pillow proof blowdry express primer to damp hair and comb hair straight back
  2. Apply guts 10 root-targeted volume spray foam to roots and blow-dry with a natural bristle brush
  3. Apply flex mess around 10 disrupting cream-paste to roots for texture and grip
  4. Gather hair into a low ponytail with fingers
  5. Twist ponytail up until it twists over itself and secure with an elastic leaving the ends of the ponytail out
  6. Apply forceful 23 super strength hairspray on the ponytail
  7. Finish with shine flash 02 glistening mist
Photos by Greg Kessler for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s PFW FW 2014 Dior Recap

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DIOR
FALL – WINTER 2014

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair to lay flat as the models walked the runway. It’s a little bit sporty and a whole lot of sophistication for the Dior look this season.

“The look for Dior is a very minimal idea of sophisticated hair. I wanted to create a wearable hairstyle that would be translatable for everyday women, while still incorporating sculptural elements to the design. The hair was pulled back and flattened to really expose the model’s head shape, which was elegant, but also felt kind of sporty in a way.” -Guido, Redken Creative Consultant

Redken Products Used – Collection:

satinwear 02 prepping blowdry lotion

align 12 protective straightening lotion 

forceful 23 super strength finishing spray

 

 

Create the Look:

    1. Apply a mixture of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion to damp hair
    2. Blow dry hair straight back with a natural bristle brush (no parting)
    3. HOT TIP: Apply large black headband so hair stays back and flat
    4. When you are ready to go, take off headband and  spray with forceful 23 super strength finishing spray to hold shape

Photos by Greg Kessler for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

 

Redken’s PFW FW 2014 Nina Ricci Recap

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NINA RICCI
FALL – WINTER 2014

Hair by Guido, Redken Creative Consultant

 

 

Redken Creative Consultant Guido use two key products, pillow proof blowdry express primer and satinwear 02 prepping blowdry lotion, to achieve the beautiful blowout for Nina Ricci’s Fall/Winter collection. Once the hair was blown out straight, Guido took the top crown section and set it into a pin curl to give the hair a subtle lift.

“The hair for Nina Ricci is very soft and simple. Once the hair was blown out with pillow proof blowdry express primer, I created a clean center part and added a little height at the crown. Overall, the hairstyle is delicate and beautiful, which works seamlessly with the collection.”
-Guido, Redken Creative Consultant

Redken Products Used – Collection:

pillow proof blowdry express primer

satinwear 02 prepping blowdry lotion

 

 

Create the Look

  1. Apply pillow proof blowdry express primer on damp hair
  2. Create a clean center part
  3. Apply satinwear 02 prepping blowdry lotion from root to end
  4. Blowdry hair straight with natural bristle brush
  5. Take the top crown section and place it into a pin curl
  6. Once the hair has cooled, take out the pin curl
  7. If necessary, backcomb the crown section slightly
  8. Rake through with fingers

Photos by Greg Kessler for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s MFW FW 2014 Prada Recap

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PRADA
FALL – WINTER 2014

Hair by Guido, Redken Creative Consultant

 

The hair for Prada is actually identical to the look Redken Creative Consultant Guido created for the eight women that were featured in the men’s show. The Fall/Winter 2014 women’s wear show was meant to be a continuation or a second act to the men’s show, so the continuity of the hairstyles helped bridge the two collections together. Guido coated the hair from root to ends with flex move ability 05 and then used his hands, rather than a comb, to gather the hair into a low, tight bun.

“The Prada look features a very basic idea of hair. The ballerina-esque bun is minimal, imperfect and really shows off the model’s unique features. I was inspired by Visconti films and ballerina dancers, who are often incredibly elegant but severe in many ways. Dancers always work with severity, which is why there is tightness to the hairstyle. Each of these girls is their own character, and I think the performance hair and makeup, paired with the Prada collection, makes it seem as if the dancers have changed their clothing, but left their hair and makeup untouched. There is something very elegant and sophisticated about this narrative.” -Guido, Redken Creative Consultant

Redken Products Used – Collection:

flex move ability 05 light weight defining cream-paste

 

 

Create the Look:

On dry hair, create a center part with finger

Apply flex move ability 05 section by section from root to ends

 Gather hair with fingers to create a tight low ponytail

 Secure hair with elastic

 Twist hair into a ballerina bun

Secure bun with pins

 

 

  

Photos by Greg Kessler for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s NYFW FW 2014 Ralph Lauren Recap

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RALPH LAUREN
FALL – WINTER 2014

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido created two beautiful looks this season for Ralph Lauren, in that the designer previewed his Polo line prior to showing his ready-to-wear collection. The downtown hairstyle of the Polo collection, created with Redken’s NEW blowdry category, was paired on the runway with a more traditional Ralph Lauren low ponytail. Regardless, both styles had a cohesive feel in that they were both easy and gorgeous.

“For the Ralph Lauren collection look, I used satinwear 02 prepping blow-dry lotion to give the hair a silky, luxurious finish. It was a classic Ralph Lauren ponytail that perfectly contrasted with the more natural, uninhibited style worn by the model for the Polo line.”-Guido, Redken Creative Consultant

Redken Products Used – Collection:

satinwear 02 prepping blow-dry lotion

fashion work 12 versatile working spray

 

Create the Collection Look:

  1. Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
  2. Apply satinwear 02 prepping blow-dry lotion to damp hair
  3. Blowdry hair with round brush
  4. Use fingers to pull hair back into a low ponytail
  5. Fasten with a hair elastic
  6. Wrap and pin a small piece of hair around the elastic
  7. Finish with fashion work 12 versatile working spray

 

Redken Products Used – Polo: 

pillow proof blowdry express primer

pillow proof blowdry two day extender

 

Create the Polo Look:

  1. Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
  2. Apply pillow proof blowdry express primer 2 damp hair
  3. Allow hair to dry naturally
  4. Use a curling iron to add movement into the mid-lengths and ends if necessary
  5. Spray pillow proof blowdry two day extender on mid-lengths and ends for added texture

 

Photos by Greg Kessler for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s NYFW FW 2014 Alexander Wang Recap

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ALEXANDER WANG

FALL – WINTER 2014

 

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido used control addict 28 extra high-hold hairspray to create a firm, almost helmet like shape around the head. To further amplify the artificial quality of the look, Guido coated the hair with shine flash 02 glistening mist and had the makeup team color in the model’s part. The head shape, rather than the ponytail, was the prominent style at Alexander Wang’s show. While there were unconventional elements at play, the overall style remained super cool and chic.

 

“The inspiration for the hair this season actually came from a drawing Alexander Wang shared with me when he was designing the collection. I wanted the hair to look drawn on the models like Alex’s illustration, so I used very straight lines to create the illusion that the hair was stuck on. I didn’t want the hair to be too normal. I wanted to make something classic, a little different so certain elements were slightly off. ” -Guido, Redken Creative Consultant

Redken Products Used:

-control addict 28 extra high-hold hairspray

shine flash 02 glistening mist

  

 

Create the Look:

    1. Apply pillow proof blowdry express primer to damp hair
    2. Blow dry hair until completely dry and straight with a natural bristle brush
    3. Divide hair into two sections (top and bottom), fastening the bottom and larger section into a low ponytail with an elastic
    4. Create a deep and clean side part with the top section
    5. Using a finishing brush, start to comb the front section forward to create side swept bangs
    6. Secure swept bangs with a bobby pin and add the remaining lengths to low ponytail
    7. Apply control addict 28 extra high-hold hairspray to top of head to smooth any remaining flyaways
    8. Spray control addict 28 directly on side swept bangs until wet
    9. Use a blow dryer and a comb to mold the side swept bangs
    10. Remove bobby pins
    11. Coat the hair with shine flash 02 glistening mist to increase shine

Photos by Matt Lever for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

INTRODUCING THE NEW REDKEN STYLING!

COMING MARCH 2014: REDKEN INTRODUCES THE NEW REDKEN STYLING WITH A BRAND NEW LOOK, 2 NEW CATEGORIES AND AN EXCITING PARTNERSHIP WITH SKY FERREIRA!

 

With its latest product innovations, sleek new packaging and an exciting partnership with Sky Ferreira, Redken’s NEW styling portfolio is sure to be your connection to amazing style.

 

Click here to learn more about this exciting reinvention!

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Help Support the Fight Against Breast Cancer

Help Support the Fight Against

Breast Cancer

Support cancer research at City of Hope. Join the fight against breast cancer and sample the best of Redken Haircare when you purchase one of Redken’s mini kits. In conjunction with this limited edition promotion, Redken will make a one-time donation of $20,000 to City of Hope to support breast cancer research, treatment and education. City of Hope is a leader in the fight against cancer, diabetes, HIV/AIDS and other life-threatening diseases.

Mini Kits Include:

A travel-size shampoo, conditioner, styler, and Diamond Oil Shatterproof Shine in your choice of Redken’s bestselling haircare lines, all featuring Interlock Protein Network™ (IPN) technology:

 


All Soft Kit: Argan oil-enriched formulas dramatically transform the texture of dry, brittle hair for intense softness.  

  • All Soft Shampoo (1.7 oz.)
  • All Soft Conditioner (1.0 oz.)
  • outshine 01 anti-frizz polishing milk (1.0 oz.)
  • Diamond Oil Shatterproof Shine (1 ml.)

 

Color Extend Kit: Formulated with Redken’s Fade Resist Complex offers strong protection to extend the life of haircolor, leaving hair vibrant and radiant with mirror-like shine.  

  • Color Extend Shampoo (1.7 oz.)
  • Color Extend Conditioner (1.0 oz.)
  • fashion work 12 versatile working spray    (2.1 oz.)
  • Diamond Oil Shatterproof Shine (1 ml.)

 

Extreme Kit: New Fortifying Complex features advanced strengthening and repair to distressed hair for healthy-looking, resilient hair. 

  • Extreme Shampoo (1.7 oz.)
  • Extreme Conditioner (1.0 oz.)
  • control addict 28 high control hairspray    (2.1 oz.)
  • Diamond Oil Shatterproof Shine (1 ml.)  

 

Availability & Pricing:

–       Suggested Retail Price: $11.00

–       Available: October 2013, Redken.com for participating salons

 

About City of Hope: City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of “America’s Best Hospitals” in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s MFW Spring – Summer 2014 Roberto Cavalli Recap

redken

Roberto Cavalli

Spring – Summer 2014

 

guido headshot

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido continued to work with natural textures at Cavalli; however, he created a bit more style by using three key products to accentuate elements of shine and control. Once the hair was prepped to dry naturally with diamond oil shatterproof shine, Guido generously applied shine flash 02 glistening mist to flatten the top and boost shine from root to ends. To lock in the look, Guido finished with control addict 28 high hold hairspray.

“I wanted to juxtapose the ornate Cavalli collection with a more simple and natural hairstyle. I’m finding that perfectly blown-out hair tends to feel so old fashion and tired on the runway. Right now, it is chic and cool to have a non-caring attitude towards one’s hairstyle. This doesn’t mean that you should neglect the condition, color or cut of your hair. In fact, when you style your hair naturally, one must visit the salon even more regularly. While the style itself is anti-salon, in that it isn’t a look you would necessarily leave a salon with, the end result is heavily dependent upon regular salon visits.” –Guido, Redken Creative Consultant

 

Redken Products Used:

diamond oil shatterproof shine

shine flash 02 glistening mist

control addict 28 high control hairspray

 

Create the Look: 

  1. Apply a few drops of diamond oil shatterproof shine to damp hair, racking product through hair to create natural movement
  2. Blow dry hair
  3. Create a messy center part
  4. Tuck hair behind ears and secure with pins
  5. Use a generous amount of shine flash 02 glistening mist
  6. Finish with control addict 28 high hold hairspray
 

Photos by Matt Lever for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

 

REDKEN CREATIVE CONSULTANT TRACEY CUNNINGHAM MADE THE STARS SHINE EVEN BRIGHTER AT THE EMMY AWARDS

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REDKEN CREATIVE CONSULTANT TRACEY CUNNINGHAM MADE THE STARS SHINE EVEN BRIGHTER AT THE
65TH ANNUAL PRIMETIME EMMY AWARDS

 

With every award season comes a red-carpet exhibition of what will become the most sought after hair trends for the coming season. From Christina Hendricks’ notably lighter copper locks to Julia Louis-Dreyfus’ dark waves, hair color certainly made a statement at Sunday night’s 65th Annual Primetime Emmy Awards. Naturally, Redken Creative Consultant for Color Tracey Cunningham was behind these Emmy worthy haircolors.

“I love that I can create beautiful blondes, brunettes and redheads with Redken’s Shades EQ demi-permanent haircolor. Without question, Shades EQ is my red-carpet must-have product! I would never let a client leave my chair without a Shades EQ service, especially when they are heading to a red-carpet event.”

-Tracey Cunningham, Redken Creative Consultant for Color

All of these award-show worthy haircolors were specially formulated by, Redken Creative Consultant for Color, Tracey Cunningham using Redken’s Shades EQ color.

As Seen On:
 
 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s New York Fashion Week Spring – Summer 2014 Versace Recap

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Versace

Spring – Summer 2014

 

guido headshot

Hair by Guido, Redken Creative Consultant

To amplify the natural texture of the hair, Redken Creative Consultant Guido applied powder refresh 01 aerosol hair powder/dry shampoo to create a laid-back, yet clearly articulated rocker-chick look. This California cool hairstyle, reminiscent of the late 80s LA rock scene, works seamlessly with Versace’s Spring Summer 2013 collection.

“The look this season was inspired by the late 80s and early 90s rock and roll scene in Los Angeles. For example, Axl Rose immediately came to mind when I started to conceptualize the hair for Versace. I intentionally styled the models’ hair to be a bit androgynous, which makes the sexy rocker-chic look, which Versace does so well, all the more interesting.”  –Guido, Redken Creative Consultant

 

Redken Products Used:

diamond oil shampoo

diamond oil conditioner

powder refresh 01 aerosol hair powder/dry shampoo

 

Create the Look:
    1. Shampoo and condition hair with diamond oil shampoo and conditioner
    2. Apply thickening lotion 06 body builder leaving hair to dry naturally
    3. Create a center part
    4. Comb through surface only using wide teeth
    5. Apply powder refresh 01 aerosol hair powder/dry shampoo to enhance the hair’s natural texture
    6. If hair is very straight, use a 1″ curling iron to create some natural looking waves

Photos by Matt Lever for Redken.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s New York Fashon Week Spring – Summer 2014 Alberta Ferretti Recap

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Alberta Ferretti

Spring – Summer 2014

 

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Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido refrained from hairspray altogether at Alberta Ferretti, opting for a more undone look this season. Instead, Guido applied guts 10 root targeted volume spray foam to create as much natural texture and volume as possible. Before loosely braiding the hair, Guido used a curling iron around the hairline to create even more volume.

“The messy structure of the braid resembles a hairstyle one might imagine a peasant girl wearing during the Renaissance. While the look itself is quite simply, the style is soft and very romantic.”-Guido, Redken Creative Consultant

 

Redken Products Used:

guts 10 root targeted volume spray foam

iron shape11 finishing thermal spray

wax blast 10 high impact finishing spray-wax

Create the Look:
  1. Apply guts 10 root targeted volume spray foam all over on damp hair
  2. Blow-dry using a diffuser and scrunch hair
  3. Once the hair is dry, spray iron shape 11 finishing thermal spray and use a 1″ curling iron to create waves around the hairline
  4. Create a messy center part and loosely gather hair into a braid, making sure to lift the front for volume
  5. Secure braid at the ends using a hair tie
  6. Pull out a few pieces to open up or widen the braid
  7. Finish with wax blast 10 high impact finishing spray-wax to extend the life of the braid
 

Photos by Matt Lever for Redken.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s New York Fashion Week Spring – Summer 2014 Christopher Kane Recap

Christopher Kane

Spring – Summer 2014

 

guido headshot

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido worked with the model’s natural texture to create a simple, modern look for Christopher Kane. Prior to styling, Guido purified the model’s locks with Redken’s hair cleansing cream to give the hair a refreshed, clean look and feel. To maintain the natural texture of the hair, Guido worked with his hands to create the finished look, rather than brushes, combs or heat styling appliances.

“I kept the hair really simple, working with the natural texture and character of the girl’s hair. We prepped the hair with Redken’s hair cleansing cream shampoo to give it a very clean, pure quality and then let it dry naturally. Once the hair was completely dry, I added just a touch of Redken diamond oil shatterproof shine to tame any frizz and add extra shine.” –Guido, Redken Creative Consultant

 

Redken Products Used:

hair cleansing cream shampoo

wax blast 10 high impact finishing spray-wax

diamond oil shatterproof shine

powder refresh 01 aerosol hair powder/dry shampoo

   

Create the Look:
    1. Wash hair with hair cleansing cream shampoo and condition with clear moisture conditioner
    2. Create a natural off-center part
    3.  Apply wax blast 10 high impact finishing spray-wax and let hair dry naturally
    4. Once the hair is dry, finish with diamond oil shatterproof shine on mid-length and ends to tame frizz and add shine
    5. Finish with powder refresh 01 aerosol hair powder/dry shampoo to enhance the hair’s natural texture

Photos by Matt Lever for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s New York Fashion Week Spring – Summer 2014 Marc Jacobs Recap

Marc Jacobs

Spring – Summer 2014

 

guido headshot

 

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido aligned the hair this season with the youthful, carefree style of Marc’s collection. Once the wigs were lightened, Guido’s team went back and darkened the roots to replicate regrowth. From the color to the choppy, somewhat messy cut, this look screams youthful nonconformity at its best.

“Why wigs? I suppose Marc and I really liked the uniformity that only wigs can create on the runway. This look was designed to encompass the type of free-spirited girl that Marc loves and ultimately designs for. She is somewhat punk and boyish, which is why the wig is bowl-shaped and asymmetrically cut around the face. It is almost as if she took the scissors to her own hair, completely confident and entirely in tune with her own personal style.”-Guido, Redken Creative Consultant

 

Redken Products Used:

guts 10 root targeted volume spray foam

control addict 28 high hold hairspray

forceful 23 super strength finishing spray

 

Guts10 ControlAddict28

Create the Look:

    1. Apply guts 10 root targeted volume spray foam to dry hair from roots to ends and comb through until hair is completely saturated.
    2. Divide hair into two sections (top and bottom) in the back. Make three or four parts if hair is very thick.
    3. Clip the bottom section down and out of the way, and then using a finishing brush; start to brush the top section flat against the head, following the round of the head in one direction. Repeat this with each section making sure it’s very clean and neat-looking when finished.
    4. Blow dry hair until completely dry. Apply control addict 28 high hold hairspray and then place wig cap on so it completely covers the head.
    5. Once the wig is secure, apply forceful 23 super strength finishing spray to add texture

Photos by Matt Lever for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s New York Fashion Week Spring – Summer 2014 Calvin Klein Recap

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Calvin Klein

Spring – Summer 2014

 

guido headshot

 

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido brought the model’s natural texture to the forefront of his style for Calvin Klein. He took a minimalistic approach to styling, allowing the hair to revert to its natural form. Other than a bit of all soft argan-6 oil to quell frizz and flyaways, the hair was au naturale!

“I kept the hair very natural for Calvin Klein. After adding extensions, I trimmed the hair to give it a nice, chic length. I wanted a clean, minimalistic look, so it was important that the hair wasn’t overly long. By allowing the hair’s natural texture to remain in tact, the overall style is a bit raw, yet elegant.” –Guido, Redken Creative Consultant

Redken Products Used:
Create the Look:
    1. On damp hair, create a messy off-center part
    2. Add all soft argan-6 oil to hair from root to ends
    3. Tuck hair behind both ears
    4. Allow hair to dry naturally
    5. For more frizz control, follow up on dry hair with all soft argan-6 oil from mid-lengths to ends

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Photos by Charles Skyes for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave