The Mob Museum, Zappos Announce First Zap-on-Tap Craft Brew










The Mob Museum, The National Museum of Organized Crime and Law Enforcement, announces The Underground’s first “Zap-on-Tap” brew, Z’Cream Dream.  Zap-on-Tap is a collaboration with Zappos, the signature sponsor of The Underground which is the Museum’s new Prohibition history exhibition featuring a distillery, brewery and speakeasy. As part of its sponsorship, the Zappos team has the privilege of collaborating on the creation of one of The Underground’s seasonal beer selections available to the public.  Z’Cream Dream will be available from July 5 through August 31. A new Zappos craft beer selection will be introduced on September 1.

House-brewed in The Underground at The Mob Museum’s immersive Prohibition history exhibition, which also includes a moonshine distillery and speakeasy, Z’Cream Dream is a cream ale with subtle notes of sweet blood orange and the presence of vanilla. This light and crisp summertime ale will transport you back to your favorite childhood treat. ABV 5.8%. It is available for $8 per pint glass.

In order to craft Zap-on-Tap, the designated Zappos “brewers” meet with The Underground’s  expert team to learn about the process of beer making. Subsequently, they consult The Underground’s Zap-on-Tap decision-making guide to determine the beer they wish to make—anything from a light and refreshing wheat beer; to a crisp, citrusy and bitter pale ale; to a malt and somewhat sweet brown ale. They can choose additional flavor essences to customize their brew selection and then, of course, decide on the perfect name for their concoction.

“Zappos is excited to bring Zap-on-Tap to life in partnership with The Underground at  The Mob Museum,” said Loren Becker, experience and community team manager, Zappos.  “To craft each Zap-on-Tap selection, we assemble a team of the most knowledgeable Zappos ‘beer nerds’ by hosting regular beer trivia contests for our employees. Team members with the best scores work together to craft the upcoming Zap-on-Tap brew.”

The Underground’s speakeasy is a full-service bar purveying not only house-distilled moonshine and craft beer, but also wines by the glass, non-alcoholic beverages and—of course—a tempting array of authentic, Prohibition-inspired cocktails. During The Underground’s new Happy Hour, taking place from 5 to 7 p.m. Monday through Friday, visitors can enjoy 20 percent off select cocktails, draft beer and wine by the glass.

The Underground is open Sunday through Wednesday from 9 a.m. to 10 p.m. and Thursday through Saturday until midnight. Admission to the speakeasy is included with general Museum admission, is free any time for patrons using the daily passwords found on Instagram Stories @MobMuseum_Underground.

For more information about Prohibition history, visit The Mob Museum’s online exhibition,

The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Whether you like it or not, this is American history. It debuted a major renovation in 2018, including a Crime Lab, Use of Force Training Experience, and Organized Crime Today exhibit as well as The Underground, a basement-level Prohibition history exhibition featuring a working speakeasy and distillery and sponsored by Zappos. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of’s Top 7 “Travel Brag Landmarks,” one of USA Today’s “12 Can’t Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times, one of “20 Places Every American Should See” by Fox News and Budget Travel magazine, “Best Museum” by Nevada Magazine and is a multi-year winner of the Las Vegas Review-Journal’s “Best of Las Vegas” rankings. The Mob Museum has been awarded accreditation by the American Alliance of Museums, the highest national recognition afforded U.S. museums. General admission is $26.95 for adults ages 18 and over with special pricing for online purchase, children, seniors, military, law enforcement, Nevada residents, and teachers. The Museum is open daily; visit the website for up-to-date operating hours. For more information, call (702) 229-2734 or visit Connect on Facebook at or Twitter @themobmuseum.

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The Mob Museum, Zappos Announce First Zap-on-Tap Craft Brew
The Mob Museum, Zappos Announce First Zap-on-Tap Craft Brew