Yogurtland and GRAMMY® Winner Laufey Debut Exclusive Frozen Yogurt Flavor Swirl for
‘A Very Laufey Day’ Celebration
A delicious duet with TikTok sensation Laufey, featuring an exclusive flavor swirl available August 18 to 31 and a limited-edition giant spoon in-store gift with purchase on August 24, celebrating her third album’s release on August 22
Yogurtland, the leading self-serve frozen yogurt brand, announces its second collaboration with the GRAMMY®-winning Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey to celebrate “A Very Laufey Day” on August 24, in honor of her third album, A Matter of Time, launching August 22. This partnership serves as a charming ode to music and flavor, serenading fans with notes of emotional elegance and delicious swirls of the exclusive flavor swirl, “A Berry Laufey Day.”
Yogurtland invites guests to experience its dreamy flavor swirl: “A Berry Laufey Day,” an enchanting harmony of chocolate and strawberry frozen yogurt swirl topped with “Laufberries” (fresh strawberries), inspired by the popular TikTok jazz sensation. The flavor swirl will be available from August 18 to August 31 at participating locations nationwide.
Alongside the limited-time flavor swirl, fans can collect a special-edition Blue Giant Yogurtland Spoon on August 24, available in stores for one day only with a minimum in-store purchase of $15 (maximum two spoons per transaction) at participating locations, while supplies last. Guests are encouraged to share their ‘A Very Laufey Day’ Yogurtland experience on TikTok and Instagram using Laufey’s new album with the hashtags #AVeryLaufeyDay and #Yogurtland.
“Our second collaboration with Laufey marks another opportunity to connect with our guests in a way that’s both fun and meaningful,” said Melissa Luna, Sr. Field Marketing Manager at Yogurtland. “Laufey’s influence on today’s music landscape is remarkable, and we’re excited to celebrate her artistry with an exclusive flavor swirl and the highly anticipated limited-edition Yogurtland Giant Spoon that honors her love for frozen yogurt and the release of her new album.”
For more information and to find your nearest location, follow along on Facebook, Instagram and TikTok, or visit yogurtland.com.
ABOUT YOGURTLAND
Yogurtland is the industry-leading frozen yogurt chain that delivers over 200 handcrafted flavors and provides fans an anytime treat for the whole family. Made with real ingredients, Yogurtland creates froyo moments with expansive menu items and offerings, at-home experiences, and innovations throughout the brand. Yogurtland creates their one-of-a-kind roster of flavors through its Flavorologists, who are experts in flavor and masters of their craft. With scratch-made, handcrafted flavors from across the globe, fans can experience a truly customized frozen dessert. Yogurtland’s premium frozen yogurt and delicious toppings are available through delivery, pickup, or catering, making it fun and easy to enjoy dessert anytime and anywhere. Presently, Yogurtland has more than 220 locations across the U.S. and internationally. For more information, visit www.yogurtland.com.
ABOUT LAUFEY
Laufey has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz- and classical-infused pop music. After becoming the youngest ever recipient of the GRAMMY for Best Traditional Pop Vocal Album (for Bewitched), the Icelandic-Chinese composer and singer, producer, and multi-instrumentalist further crystalizes her singular sound on A Matter of Time. “I’m constantly thinking about classical and jazz, how to properly preserve them and pay homage.” For this album she continues to do so while also feeling freer than ever to, as she puts it, “let my heart wander.” To that end, Laufey teams with fellow producers Spencer Stewart and Aaron Dessner to break the set of expectations she herself set, serving up a transcendent sound and honest writing that cuts to the heart. It’s the culmination of an incredible journey that began with her playing cello with the Iceland Symphony as a teen before writing her first charting single while studying jazz at Berklee College of Music. Laufey’s many achievements have since grown to include over 5 billion global streams, the biggest jazz LP debut in Spotify history, an album in Billboard’s Top 20, a pile of Platinum plaques, a Forbes 30 Under 30 designation, and, in 2025, being named one of TIME’s Women of the Year. She’s also: sold out the Madison Square Garden, Crypto.com Arena, Red Rocks Amphitheatre and London’s Royal Albert Hall; performed backed by the LA Phil, the National Symphony Orchestra, and the London Philharmonic Orchestra; shared the stage with the likes of Jon Batiste, Noah Kahan, Hozier and Raye; and collaborated on record with artists including Barbra Streisand, Role Model, Beabadoobee and Norah Jones.
Yogurtland and Laufey partner together featuring an exclusive “A Berry Laufey Day” flavor swirl available August 18 to 31 and a limited-edition giant spoon in-store gift with purchase on August 24, celebrating her third album’s release.