L to R: Aerial View of Zone 2 – The Terminals at AREA15; Aerial View of AREA15’s Boeing 747.
(Photos Courtesy of AREA15)
AREA15 SURPASSES 15 MILLION VISITORS, PREPARES FOR AUG. 14 EXPANSION DEBUT
New Artworks, Attractions, Venues to Debut Alongside
Universal Horror Unleashed Aug. 14
$15 Level 1 Experience Passes Available for Limited Time
AREA15, the first-ever, purpose-built destination for experiential attractions, art and entertainment situated parallel to the Las Vegas Strip, announces it has surpassed 15 million visitors since opening in 2020. The milestone comes as the 40-acre destination readies its most ambitious transformation yet, marked by the launch of Universal Horror Unleashed on Aug. 14—the first of several bold new attractions coming to the AREA15 District with the opening of its expansion, dubbed Zone 2 – The Terminals at AREA15.
Coinciding with the opening of Universal Destinations & Experiences’ first ever year-round, fully immersive horror experience, AREA15 will unveil dozens of newly installed sculptures and murals. With these additions, the AREA15 District will soon feature more than 60 sculptures and 30 murals—making it the largest permanent installation of monumental festival art in the world.
Through the end of 2025 and into 2026, AREA15 will continue to debut a plethora of new attractions, including a fully installed Boeing 747, reimagined as a multi-use event and nightlife venue. Additional openings include Dolls Kill’s flagship store, The Escape Game, Felix & Paul Studios’ Interstellar Arc, iFLY Indoor Skydiving and the largest-ever Museum of Ice Cream. The expanded district’s food and beverage lineup will also feature Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy and more—further enhancing AREA15’s growing culinary landscape.
“Welcoming fifteen million guests in under five years is an incredible milestone for AREA15,” said Winston Fisher, chief executive officer of AREA15. “With the launch of Zone 2: The Terminals, we’re doubling down on what makes AREA15 unique and bringing even more world-class art, immersive experiences, food and beverage options to both locals and visitors alike.”
The expansion solidifies AREA15’s metamorphosis from a single, 200,000-square-foot venue to a next-generation, 40-acre “retailtainment” district housing a growing collection of groundbreaking attractions, globally recognized entertainment brands, culinary destinations, art, nightlife offerings and more. Guests visiting the AREA15 District will be able to travel between zones aboard the Grounded Intra-district Tram (GIT), which will transport visitors from the new Zone 2 parking garage in the north part of the district to AREA15’s LIFTOFF panoramic skyline ride and outdoor lounge toward the south.
In addition to Universal Horror Unleashed, AREA15’s expansion will also include an array of appealing new art, bars, eateries and activities on Aug. 14. The new Midway Bar and Carousel Bar will offer guests fresh places to sip and socialize, while Game Depot and Gateway Plaza Games will bring lively, interactive entertainment to the district’s outdoor plaza. Visitors can also explore new culinary and shopping options, including The Beast Mobile Food Trailer, an additional food truck and two new retail kiosks. Additionally, a self-guided art tour will invite guests to discover newly installed sculptures and murals throughout the expanded district.
To commemorate the 15 million visitor milestone, AREA15 is offering guests a limited-time promotion: Level 1 Experience Passes for just $15 when purchased online using the code “FIFTEEN“ at checkout. This celebratory offer is valid through Wednesday, Aug. 13 and provides access to nine of AREA15’s one-of-a-kind attractions and experiences at an unbeatable price. For details and tickets, visit area15.com.
In celebration of its local community, AREA15 will also continue offering free parking for Nevada residents with valid in-state license plates.
For leasing inquiries or more information, visit www.area15.com/district.
ABOUT AREA15 LAS VEGAS
AREA15, located parallel to the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. This August, Zone 2: The Terminals at the AREA15 District will welcome Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed. Additional immersive destinations coming soon to The Terminals include the Boeing 747, Dolls Kill, The Escape Game, Felix & Paul Studios’ Interstellar Arc, iFLY Indoor Skydiving, Museum of Ice Cream’s largest flagship location, Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy and more.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame.
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