DROPIT ANNOUNCES EXPANSION OF BROOKFIELD PROPERTIES PARTNERSHIP WITH CURBSIDE PICKUP
INNOVATIVE RETAIL SOLUTIONS PLATFORM TO DELIVER ENHANCED CONSUMER SHOPPING EXPERIENCE ACROSS DOZENS OF BRANDS
Dropit today announced the launch of a partnership with leading retail real estate services company, Brookfield Properties. Dropit is a one of a kind digital platform that enables retailers and shopping malls to utilize stores as distribution points and meet their shared customer expectations at every touch point. Beginning today, Sept. 15, Dropit Curbside Pickup will be available at select Brookfield Properties locations, including Fashion Show Las Vegas, allowing the centers to create a safe, simplified and convenient shopping experience for communities in these key markets.
Brookfield Properties is introducing Dropit Curbside Pickup at no cost to tenants or shoppers at two locations; Fashion Show in Las Vegas and Denver’s Park Meadows. Additional locations being considered for launch will be announced in 2021. Through the program, consumers will receive free curbside pickup from a wide range of Brookfield Properties’ retail partners including Abercrombie & Fitch, Cariloha Bamboo, Coach, Michael E. Minden Diamond Jewelers, Holister & Co., Kappa Toys, White House Black Market, Guess, among others. Dropit will leverage its fulfillment capabilities to drive the Dropit Curbside Pickup program for its partners. This will create an easy to implement solution for retail partners to efficiently fulfill orders and allow brands to optimize their stock to meet the needs of local shoppers. Further to this, in-store employees will not be taken away from their standard duties in order to coordinate and deliver products.
Dropit was founded in 2016 by Karin Cabili. One of the main principles that Dropit was founded on is understanding the value of the network effect; being a part of a retail community in order to optimize processes and costs and give a better shopper experience. Of the partnership, Dropit CEO and Founder Karin Cabili says, “We are delighted to be partnering with Brookfield Properties as we expand further into the US market. Our partnership with Brookfield demonstrates the multifaceted and far-reaching benefits of Dropit for both our retail partners as well as shoppers.” She continued, “As both navigate these uncertain times, many retailers are also dealing with a complicated stock allocation guessing game, forcing retailers to pay high shipping costs in order to deliver products from their warehouses to their customers as quickly as possible. Dropit allows its partners to make the most of their stock and more easily fulfill orders while ensuring that consumers are able to safely and conveniently shop. By encouraging our partners to champion the network effect and see the value in community over competition, Dropit’s ambition is to ensure that online and bricks and mortar retail and co-exist together and thrive.”
Having first launched Dropit’s Handsfree Shopping service at Fashion Show in November 2019, the introduction of Dropit Curbside Pickup further strengthens the relationship between Dropit and Brookfield Properties as well as Dropit’s larger expansion across the US. Dropit Handsfree is an app-based service that enables users to ‘drop as they shop’. The service gives shoppers greater flexibility in how they spend their day and journey choices, while providing a safe, secure and affordable shopping experience. A one day Dropit pass in the app allows shoppers to have unlimited drops in unlimited stores at partner locations, combining in one convenient and affordable delivery with minimal contact.
Of the most recent curbside launch, Jeff Cloud, Director of Digital Platforms at Brookfield Properties, says, “In the wake of the pandemic, the desire for contactless, curbside shopping services has grown exponentially. This partnership with Dropit allows for an experience that aligns with the times that we’re living in for our shoppers, but also aids our retailers as they meet the growing expectations for alternative methods of shopping and order fulfilment. We are eager to offer this service at two of our premier centers, Fashion Show and Park Meadows, and look forward to exploring the possibility of expanding the platform throughout our portfolio of properties.”
To access Dropit’s Curbside Pickup service at the select Brookfield Properties locations, shoppers can simply order online or via phone from their favorite stores and will be able to coordinate a quick and easy pickup without getting out of their car.
More information about Dropit can be found here and Brookfield Properties here.
About Dropit
Founded in 2016, Dropit is a one of a kind digital platform that enables retailers and shopping malls to utilize stores as distribution points and meet their shared customer expectations at every touch point. Dropit is used by brands and consumers to offer a more flexible and sustainable delivery solution through its multiple B2C and B2B services, from a handsfree service for shoppers to turning retail locations into digital warehouses to solve stock fulfilment challenges.
Founded and led by entrepreneur Karin Cabili, Dropit is crafted by an international and expert team of world-leading retail specialists, product designers and software engineers who collaborate with Dropit’s global partners to bring the ease of online into physical retail environments. The Dropit team are committed to using their data to enable brands and shopping destinations to gain ongoing insights and deliver outstanding services to their shared customers.
Dropit’s global partner mall operators include:
- Brookfield Properties
- Simon Property Group
- McArthurGlen
- Realm
- AG Estates
- And others
For more information about Dropit please visit https://www.dropit.shop/. To use Dropit, download the Dropit app, available on iOS and Android.
About Brookfield Properties
Brookfield Properties is a fully-integrated, global real estate services company, providing industry-leading portfolio management capabilities across the real estate investment strategies of Brookfield Asset Management — a global alternative asset manager with approximately $550 billion in AUM.
Brookfield Properties develops and manages premier real estate with a focus on maximizing the tenant experience in addition to the investment and operational performance of the asset. We also focus on integrating leading-edge real estate technologies which enables us to be at the forefront of innovation and sustainability – benefiting not only our tenants and business partners, but also the communities in which we operate.
For more information about our approach to operating and developing best-in-class real estate, please visit brookfieldproperties.com.
About Fashion Show Las Vegas
At 2 million square feet, Fashion Show is the largest shopping, dining and entertainment destination on the Las Vegas Strip and one of the largest shopping centers in the USA. Anchored by Neiman Marcus, Saks Fifth Avenue, Macy’s, Macy’s Men’s, Dillard’s, DICK’S Sporting Goods, Nordstrom and Forever 21, Fashion Show houses an eclectic mix of more than 250 retail boutiques and over 30 restaurants. For more information, visit https://www.thefashionshow.com.
