FASHION SHOW LAS VEGAS DEBUTS AN ALL-NEW MARKETING
CAMPAIGN AND REDESIGNED LOGO
The iconic destination presents FSLV = Fashion, a new look and mission to own fashion as a driver of culture
Since inception, Fashion Show Las Vegas, or FSLV, has been an essential go-to in Las Vegas among locals and visitors alike. As the largest shopping, dining, and entertainment destination on The Strip, Fashion Show Las Vegas has always shown a dedication to the Vegas community and its visitors, continuously evolving as a destination that welcomes every type of shopper with a wide variety of offerings. Today, Fashion Show Las Vegas continues these efforts with the launch of its latest brand campaign across advertising, branding, and marketing channels. A new look for the Fashion Show Las Vegas logo and a new icon (FSLV) will also be introduced.
With this ever-evolving industry, the definition of fashion has changed greatly. It no longer simply refers to apparel, accessories, and beauty — it now also encompasses lifestyle, culture, and personal expression. FSLV has created a space where fashion is not seen as lofty or unattainable, but rather encourages guests to embrace fashion as an outlet for creativity while promoting the ideology of fearlessness and inclusivity.
“At Fashion Show Las Vegas, we strive to be a destination that welcomes every shopper and provides unique experiences at every turn,” said Brent Gardner, FSLV general manager. “The world around us is continuously changing, and as we work to grow and evolve with our industry and community, we are excited to continue our efforts by creating unrivaled events and offerings all while re-introducing our brand to the world.”
Known for a variety of shopping offerings and interactive experiences, FSLV invites guests to experience the culture of fashion through unique and immersive offerings. This includes programs highlighting self expression, design, diversity, dining, and wellness. The 2 million square-foot destination, comprised of more than 250 retailers and over 30 restaurants, will continue to provide guests with amenities, access, and experiences that thoughtfully bring all aspects of fashion and culture together while elevating and celebrating them. An ambitious, authentic, and dynamic shopping and dining destination, FSLV makes and curates moments, encouraging visitors to experience it all with energy and excitement.
For more information, please visit www.fslv.com.
About Fashion Show Las Vegas (FSLV)
Fashion Show Las Vegas is a destination that brings the culture of fashion to life through never-before-seen experiences to locals, visitors, and fashionistas alike. Featuring an eclectic mix of more than 250 retailers and over 30 restaurants spread across 2 million square feet, FSLV is the largest shopping, dining and entertainment destination on the Las Vegas Strip. Comprised of famed anchor stores such as Neiman Marcus, Nordstrom and Saks Fifth Avenue and a delectable restaurant portfolio featuring strip-side dining options such as The Capital Grille, Galpão Gaucho Brazilian Steakhouse and El Segundo Sol, Fashion Show is sure to satisfy every taste. The iconic center is more than a shopping destination, it is a place to gather, explore, create and celebrate all aspects of life, while owning fashion as a driver of culture. For more information, visit: www.fslv.com.
About Brookfield Properties
Brookfield Properties is a fully-integrated, global real estate services company, providing industry-leading portfolio management capabilities across the real estate investment strategies of Brookfield Asset Management — a global alternative asset manager with over $600 billion in AUM.
Brookfield Properties develops and manages premier real estate with a focus on maximizing the tenant experience in addition to the investment and operational performance of the asset. We also focus on integrating leading-edge real estate technologies which enables us to be at the forefront of innovation and sustainability – benefiting not only our tenants and business partners, but also the communities in which we operate.
For more information about our approach to operating and developing best-in-class real estate, please visit brookfieldproperties.com.