Fremont Street Experience Selects Noble Studios as Strategic Agency Partner to Usher in a New Era of Growth
Fremont Street Experience, the iconic entertainment destination in downtown Las Vegas, is proud to announce the selection of Noble Studios as its new strategic agency partner. This collaboration marks a pivotal step in Fremont Street Experience’s evolution as it attracts new generations of visitors while staying true to its timeless and unique identity.
Noble Studios, a Nevada-grown digital performance marketing agency with deep local roots and an office in downtown Las Vegas, was selected for its proven expertise in destination marketing and its commitment to strategy, creativity, and measurable results. As a locally based agency, Noble Studios brings an authentic understanding of the community and culture that defines Fremont Street Experience.
“Bringing Noble Studios on board is more than a business decision—it’s a partnership rooted in shared values and a shared vision for the future,” said Andrew Simon, CEO of Fremont Street Experience. “Their strategic mindset, creative excellence, and connection to Las Vegas make them the ideal partner to help us write the next chapter of our story.”
Fremont Street Experience is known for its walkable, approachable, and vibrant atmosphere. Under the dazzling Viva Vision canopy, it offers free live entertainment, world-class gaming, and one-of-a-kind attractions. With Noble Studios’ guidance, the destination will increase its brand visibility and draw more visitors worldwide.
“Noble Studios combines fresh, innovative strategies, enabling us to enhance our destination’s brand while honoring the authentic, vibrant energy that defines Fremont Street,” said Dana Reynolds, Vice President of Marketing for Fremont Street Experience.
“To be representing such an iconic part of the Las Vegas experience, which is only blocks from our downtown office, and helping an innovative team continue to take that experience to new levels is an honor.” — B.C. LeDoux, Managing Partner/Chief Creative Officer
This partnership represents a new era of dedication to innovation, community, and the enduring spirit of downtown Las Vegas.
About Fremont Street Experience
Fremont Street Experience is a vibrant entertainment district in historic downtown Las Vegas. The open-air promenade is a hub for entertainment, gaming, dining, and shopping. Fremont Street Experience offers more free live entertainment than anywhere else in Vegas, with performances on three stages every day of the year. Fremont Street Experience also features the Viva Vision Canopy. Spanning 1,375 feet in length and 90 feet in width, the Viva Vision screen is suspended 90 feet above the pedestrian mall. It dazzles visitors nightly with stunning visual shows synchronized to the music of headline artists like Katy Perry, Stone Temple Pilots, Imagine Dragons, and more. Fremont Street Experience is also home to SlotZilla, a thrilling attraction featuring an 850-foot Zipline and a 1,750-foot Zoomline. Riders launch from a 12-story slot-machine-themed platform and soar beneath the iconic Viva Vision canopy. Fremont Street Experience offers direct pedestrian access to eight world-renowned casino hotels, over 70 restaurants, and numerous specialty retail kiosks, drawing more than 24 million visitors annually. For more information about Fremont Street Experience, please visit www.vegasexperience.com.
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About Noble Studios
For more information about Noble Studios, please visit www.noblestudios.com.