7K (4-Mile) Race and Block Party to hit Downtown Las Vegas on October 7

WENDOH Media Companies and Insomniac will bring the inaugural 7K (4.3 mile) GlowRun to Downtown Las Vegas on October 7, the Sunday night of Columbus Day Weekend. More than 10,000 runners dressed in illuminated costumes are expected to hit the streets, and even more for AfterGlow, the multi-block street party held during and after the race. Aid for AIDS of Nevada (AFAN) will also participate as GlowRun’s charitable partner with a portion of registration proceeds benefitting the HIV/AIDS nonprofit, or AFAN (

“We look forward to making GlowRun an event that will become a favorite for locals as well as draw runners from across the nation,” said Ryan Doherty co-owner of WENDOH Media. “Whether you want to walk, skip or run the race, GlowRun will guarantee a highly artistic and musical experience.”

The race will begin on Las Vegas Boulevard in front of the new Las Vegas City Hall and end on 8th Street in the heart of Fremont Street in downtown’s buzzing bar scene. The lights from the costumed runners will complement the neon lights of the casinos and the Fremont Street Experience. As runners zigzag through Downtown Las Vegas they will be energized by the cheers of onlookers, over-the-top art installations and live music throughout the course.

“We are excited to collaborate with WENDOH Media to create an event that is unique not only to the Insomniac portfolio but to the City of Las Vegas as well,” said Pasquale Rotella, founder and CEO of Insomniac, Inc. “GlowRun isn’t your typical race; it will be a festival of lights and music set to the liveliness of Downtown Las Vegas, complete with a fully costumed experience.”

The final stretch of the race will be a runway for runners to show off their elaborate costumes; and place them in the heart of the full-blown block party. Live music will fill the corridor and several food trucks will provide tasty post-race nourishment. Ample beverage, cocktail and beer stops will be placed throughout every block of AfterGlow. When most of the runners have crossed the finish line, a headlining act will hit the stage to keep the party going.

The competition will not end with the race; all participants will be eligible to win prizes for their costumes in such categories as “most creative-individual” and “most creative-group costumes.”

Participants may register now through August 1 for an early registration fee of $45 per person at www., and $55 thereafter. Businesses and groups of friends are encouraged to sign up as teams in which GlowRun will match each group member and donate to AFAN.

Teams with a minimum of six people or more will receive a discount for $5 off each entry. Once six team members have been registered, GlowRun teams are encouraged to get as many people on their team as possible. Teams will be able to add new members up until a few weeks before the race at the online registration or by sending an email to [email protected]. Each team will also be announced on GlowRun’s Facebook page.

Special room rates are available for GlowRun participants at El Cortez Hotel & Casino, The Plaza Hotel & Casino and Golden Nugget Las Vegas. The promotional code for El Cortez (800-634-6703) is GLOW1012, and for Cabana Suites is GLOWCS1012; the promotional code for The Plaza (800-634-6575) is PGLOW12; and the promotional code for Golden Nugget (800-634-3454) is GSGLOWR. Extended room rates apply for Thursday through Tuesday at El Cortez; Friday through Tuesday at Golden Nugget; and Friday through Sunday at The Plaza. Rates and availability may vary.

For additional information, follow GlowRun on Facebook and Twitter.

About WENDOH Media
WENDOH Media, developed by Ryan Doherty and Justin Weniger in 2003, has become one of the most dynamic multimedia companies in the nation through its print, digital, internet and video offerings. WENDOH’s brands include Vegas Seven (, an award-winning weekly magazine; SpyOnVegas (, a pictorial-based website with a powerhouse events arm recognized on an international scale; Inside Cirque du Soleil, a playbill which gives audiences a behind-the-scenes glimpse at Cirque du Soleil shows worldwide; Shoot to Kill (, a multifaceted video production company;, an entertainment blog servicing Vegas happenings to a national audience; Environmental Ink (, a state-of-the-art, environmentally friendly printing process; and Vegas Passport, a full-service Las Vegas concierge and event service. More information about WENDOH Media is available at, or by calling 702.798.7000. WENDOH Media is headquartered in Las Vegas.

About Insomniac
Insomniac produces innovative music festivals and events enhanced by state-of-the-art lighting and sound design, large-scale art installations, interactive circus and theatrical performances, boundary-pushing special effects and pyrotechnics and fan participation. Fan safety and the quality of our fans’ experience are the company’s top priorities. Insomniac’s premier annual event, Electric Daisy Carnival, is one of the largest, most spectacular music festivals in the North America. Insomniac has produced more than 250 music events for more than 3,000,000 concertgoers in California, Nevada, Colorado, Texas, Florida, New York, and Puerto Rico. Founded by Pasquale Rotella, Insomniac has been based in Los Angeles since it started in 1993.

Keep up with Insomniac announcements and news on Facebook and Twitter.

About AFAN
Aid for AIDS of Nevada (AFAN) was founded in 1984 and is the oldest and largest AIDS service organization in the state of Nevada. 2009 marked AFAN’s 25th anniversary of practicing its unyielding commitment to the community by providing unparalleled health expertise, support and advocacy for adults and children living with and affected by HIV/AIDS in southern Nevada. Over the years, AFAN has created various programs that offer consistent and comprehensive assistance including direct client service programs, food programs, prevention and education programs and community outreach. As part of AFAN’s mission, these client service programs assist in enhancing the physical health and psychosocial wellness of the individuals they serve, while promoting dignity and improving the quality of their lives. For more information, please visit

Keep up with AFAN events and news on Facebook and Twitter.

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