INTRODUCING NEW REDKEN BLONDE IDOL!
NO BRASSINESS. GUARANTEED*.
Introducing Redken’s latest innovation and the next generation in blonde care… NEW Redken Blonde Idol! Redken’s exclusive Kera-Bright System with kerabond, violet leaf extract and lactic acid helps strengthen and boosts shine so blonde hair looks bright, soft and beautiful.
With a caring, pH balanced, sulfate-free formula that gently cleanses and softens blonde hair with lightweight moisture, Redken’s Blonde Idol line is designed to keep your blonde, blonde. Whether you’re a golden girl or a cool vixen, Blonde Idol is the perfect range for any and all blondes.
Redken’s NEW Blonde Idol haircare range delivers revolutionary new specialized haircare treatments for all types of blondes. The sulfate-free shampoo formula is extra gently and does not compromise or overly condition the hair. Furthermore, the formula is also pH balancing and strengthening, for maximum integrity of blonde hair. Since no two blondes are alike, Redken created two all-new CustomTone Conditioners, which release a custom calibrated blend of color-depositing and conditioning dual chamber formulas to help maintain tonality. Choose the violet to neutralize brassiness or the gold to add warmth to preserve the integrity of your perfect blonde weeks after your color service. With the custom calibrated Custom-Tone conditioner, blondes now have the power to customize their care to their individual hair’s needs. Additionally, the range also includes a BBB Blonde Multi-Benefit conditioning spray, a lightweight conditioner that can be used both as a leave-in or rinse-out treatment, that balances, beautifies and brightens blonde hair and a deep replenishing mask treatment.
“Redken has officially become the blonde destination for my salon. I love that I can now offer my clients a completely customized haircare regimen to extend the life of my unique blonde formulations.”–Tracey Cunningham, Redken Color Consultant
Try NEW Redken Blonde Idol to experience the next revolution in blonde care. You’ll be able to preserve tonality and keep your blonde brilliant between salon visits. No Brassiness. Guaranteed*.
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*Diamond Oil Shatterproof Shine or Shatterproof Shine Intense vs. a non-conditioning shampoo **Diamond Oil Shatterproof Shine or Shatterproof Shine Intense vs. unwashed hair
When used as a system of Shampoo and BBB Spray or Mask
*Blonde Idol Custom-tone Daily treatment for cool or platinum blonde hair