LAS VEGAS SALON OWNER MICHAEL BOYCHUCK LAUNCHES NICKY HILTON’S NEW JEWLERY LINE AT AMP SALON
Nicholai Jewelry Showcases Stylish Necklaces, Rings, Bracelets and Earrings
Colorist to Hollywood’s brightest stars and leading Las Vegas salon owner, Michael Boychuck, will feature Nicky Hilton’s new jewelry line Nicholai at his renowned AMP Salon at Palms Resort & Casino.
As of Thursday, March 1, AMP Salon will be the sole salon in the country selling the fashion designer’s signature jewelry line. Hilton, a businesswoman, model and socialite, has been close friends with Boychuck for years as he has tended the locks for her and her famous family, including sister, Paris, and mother, Kathy.
Nicholai is Hilton’s newest fashion jewelry venture that evokes a sophisticated style with an edge. Influenced by her globe-trotting lifestyle and love for fashion, the celebutante has created a line that is not only chic and whimsical, but accessible and affordable as well.
The jewelry line consists of stylish and contemporary designs that come to life as pendant necklaces, cocktail rings and modern, spiked bracelets and earrings. Pricing for individual pieces start at $25 and range up to $200. Each piece has been beautifully crafted with incredible attention to detail with handset stones.
Michael Boychuck helped ignite the Las Vegas salon industry 10 years ago when he helped open a branch of Laurent D’s Beverly Hills salon, Prive at Bellagio. He went on to direct the Salon at Canyon Ranch at The Venetian for several years where he secured his status as the city’s leading beauty expert. In 2001, Boychuck branched off and partnered with business mogul and hotelier George Maloof to open AMP salon at the Palms. AMP is known for its laid back style and is popular among the city’s most stylish locals. Boychuck opened his largest salon, COLOR, in late 2007 at Caesars Palace. Its luxurious design by Faye Resnick provides guests with style, in style. In 2008, he opened PRIMP. The minimalistic salon is an oasis for guests and residents alike at the lush Palms Place.
Best known for his work with longtime clients and friends Paris and Nicky Hilton, Boychuck and his salons have an impressive celebrity client roster that includes Jennifer Lopez, Gwen Stefani, Eva Longoria, Lindsay Lohan, Kirsten Dunst, Fergie of The Black Eyed Peas, Jennie Garth, Willa Ford, Shannon Doherty, Donna D’Errico, Josie Bissett, Kathy Hilton and Susan Anton. The celebrity hair colorist has also been featured in Paris Hilton’s hit TV show “Paris Hilton’s My New BFF” and “The World According to Paris.”
For more information about Michael Boychuck, visit www.michaelboychuck.com. Follow Boychuck and his salons on Twitter at www.twitter.com/michaelboychuck, www.twitter.com/colorsalonlv, www.twitter.com/ampsalonlv and www.twitter.com/primpsalon; or on Facebook at www.facebook.com/michaelboychuck.