Lighten Up! Pureology Introduces New Perfect4Platinum™
Strengthening System for High-lifted and Highlighted Hair!
Pureology Serious Colour Care introduces new Perfect4Platinum to deliver longer lasting colour vibrancy to hair that has been high-lifted or highlighted, four levels or more. This revolutionary hair care system fortifies distressed blondes with extreme softness, elasticity and shine. Each formula includes keravis, nature’s most powerful anti-breakage hair fortifier. Perfect4Platinum MiracleFiller contains fifteen times the keravis* that will repair up to 78% of strength caused by lightening**. Lemon, chamomile and coriander brighten the cuticle, increase softness and enhance hair colour radiance.
“High-lifted and highlighted colour-treated women face specific challenges such as increased porosity, accelerated dryness, reduced shine and unmanageability,” explains Steven Henley, Senior Director of Education for Pureology. “Perfect4Platinum delivers concentrated keravis to replenish and plump the keratin gaps, equalizing porosity. Chamomile extract improves overall softness, while coriander creates a mirrored surface to magnify shine and lemon extract clarifies and smoothes the cuticle leaving hair healthy and colour brilliant.”
· Keravis: Vegetable protein that replenishes and plumps keratin gaps to strengthen the hair
· Plant Extracts: Provide natural conditioning to all hair types
o Chamomile Extract: enhances suppleness and softness
o Lemon Extract: clarifies and smoothes the cuticle for enhanced shine
o Coriander Oil: moisturizes to magnify shine
· AntiFadeComplex®: Potent blend of antioxidants and full spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free radical activity, optimize colour retention and protect from environmental factors
· ZeroSulfate® Shampoos: Sulfate and salt-free formulas gently cleanse hair without stripping colour or damaging the hair
The Perfect4Platinum system features four products:
· Perfect4Platinum Shampoo
· Perfect4Platinum HairCondition
· Perfect4Platinum ReconstructRepair
· Perfect4Platinum MiracleFiller
“To achieve the best results, begin with Perfect4Platinum Shampoo and Conditioner,” explains Natasha Sunshine, Pureology Colour Ambassador and owner of Byu-ti Hair Therapy, Pureology’s flagship salon. “Apply MiracleFiller before blowdrying to fill in gaps in the hair’s cuticle, which will leave highlighted hair stronger after each use. I recommend clients use the Perfect4Platinum ReconstructRepair as a weekly treatment to strengthen and rebuild the hair.”
ABOUT PUREOLOGY SERIOUS COLOUR CARE®
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com, Become a Pureology Facebook Fan or follow us on twitter @PureologyTweet. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.