Available NOW! Pureology Strength Cure Best Blonde, the system for all shades of blonde and lightened hair.

 

Blonde hair, while desirable for many women, is prone to greater damage and requires special maintenance in order to stay strong. While women may love the look of fresh blonde immediately after leaving their colorist’s chair, brassiness and damage repair are top of mind when it comes to selecting the best haircare system to use at home. Introducing Pureology’s NEW Strength Cure Best Blonde, the three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner, and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.

 

NEW Strength Cure Best Blonde Shampoo is a purple toning shampoo created for all shades of color-treated blondes to cleanse and neutralize unwanted yellow tones while rebuilding damaged, brittle strands and preventing dryness, tangling, and further breakage. NEW Strength Cure Best Blonde Condition is a nourishing purple toning conditioner that infuses moisture and restores color-treated hair, preventing oxidation and strengthening hair from roots to ends. Both Strength Cure Best Blonde Shampoo and Condition are formulated with Pureology’s exclusive Strength Cure Asta Repair™ to improve hair’s strength and texture while boosting shine and color vibrancy, giving women their strongest and coolest blonde hair yet. The three-step system is complete with Strength Cure Best Blonde Miracle Filler Treatment, a daily blow-dry reparative lotion formulated to fill in gaps in the hair’s cuticle, providing increased strength and protecting hair against mechanical stress. The entire Strength Cure Best Blonde system is formulated with Pureology’s exclusive AntiFadeComplex® to maximize color retention, shield against heat damage, and protect strands against free radicals.

 

Pureology’s NEW Strength Cure Best Blonde haircare system will launch in salons nationwide and on Pureology.com September 2018. Also available at Ulta, Beauty Brands, and Look Fantastic.

Pureology’s 2017 Holiday Gift Sets, available now!

 

Spread the Colour & Cheer!
Give colourfully this holiday season with Limited Edition Gift Sets featuring the most popular haircare systems and complimentary petites from Pureology

 

Trying to find the perfect gift for everyone on your list? This holiday season, look no further than Pureology’s colourful Limited Edition Holiday Gift Sets, featuring the brand’s best-selling shampoos and conditioners paired with three complimentary Pureology petites. Give the gift of healthy and vibrant hair, customized to fit your recipient’s hair type, completed with three petites for the perfect present.

The Limited Edition Holiday Gift Sets include:

Hydrate Holiday Gift Set
Moisturizing hair care for dry colour-treated hair
Includes:
 Hydrate Shampoo (8.5 oz.)
 Hydrate Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00 NEW!

Hydrate Sheer Holiday Gift Set
Lightweight hydration for fine, dry colour-treated hair
Includes:
 Hydrate Sheer Shampoo (8.5 oz.)
 Hydrate Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Strength Cure Holiday Gift Set
Helps repair damaged colour-treated hair
Includes:
 Strength Cure Shampoo (8.5 oz.)
 Strength Cure Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

NEW! Clean Volume Holiday Gift Set
Airy volume for fine colour-treated hair
Includes:
 Clean Volume Shampoo (8.5 oz.)
 Clean Volume Condition (8.5 oz.)
 NEW! Clean Volume Weightless Mousse (2.2 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Perfect 4 Platinum Holiday Gift Set
Extra care for fragile, highlighted and highly lifted hair
Includes:
 Perfect 4 Platinum Shampoo (8.5 oz.)
 Perfect 4 Platinum Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $91.00

Smooth Perfection Holiday Gift Set
Smoothing hair care for frizz-prone colour-treated hair
Includes:
 Smooth Perfection Shampoo (8.5 oz.)
 Smooth Perfection Condition (8.5 oz.)
 Smooth Perfection Intense Smoothing Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Fullfyl Holiday Gift Set
Thickening hair care to boost colour-treated hair
Includes:
 FullFyl Shampoo (8.5 oz.)
 FullFyl Condition (8.5 oz.)
 FullFyl Densifying Spray (1.0 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Pureology’s Holiday Gift Sets will launch in salons nationwide November 2017. Visit Pureology.com to buy authentic Pureology products or find a local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

Pureology Introduces the Strength Cure Kit, Supporting the NOCC

September is National Ovarian Cancer Awareness Month and Pureology is excited to support its partner, the National Ovarian Cancer Coalition, in fighting this terrible disease. Ovarian cancer affects more than 22,000 women annually and early detection is crucial to improving survival rates for those diagnosed. To continue our partnership with the NOCC, Pureology has created the Strength Cure NOCC Kit ($68.80), featuring Strength Cure Shampoo, Condition, and Split End Salve to repair damaged hair and treat hair breakage.

Repair your damaged, color-treated hair with the Colour of Strength! Join Pureology and the National Ovarian Cancer Coalition in the fight against ovarian cancer and #thinkTEAL. Visit Pureology.com to purchase the exclusive Strength Cure NOCC Kit.

Last minute holiday gift for the hair obsessed? Pureology to the rescue!

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Give colourfully this holiday season with Limited Edition Gift Sets featuring the most popular haircare systems and complimentary petites from Pureology

 

Trying to find the perfect gift for everyone on your list? This holiday season, look no further than Pureology’s colourful Limited Edition Holiday Gift Sets, featuring the brand’s best-selling shampoos and conditioners paired with three complimentary Pureology petites. Give the gift of healthy and vibrant hair, customized to fit your recipient’s hair type, completed with three petites for the perfect present.

 

The Limited Edition Holiday Gift Sets include:

 

Hydrate Holiday Gift Set
 hydrate-holiday-gift-set Moisturizing hair care for dry colour-treated hair

Includes:

  • Hydrate Shampoo (8.5 oz)
  • Hydrate Condition  (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

Strength Cure Holiday Gift Set  
 2 Reparative hair care for micro-scarred, damaged, colour-treated hair

Includes:

  • Strength Cure Shampoo (8.5 oz)
  • Strength Cure Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

 

Pure Volume Holiday Gift Set
 3 Body-inducing haircare for fine colour-treated hair

Includes:

  • Pure Volume Shampoo (8.5 oz)
  • Pure Volume Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Conditioning Whipped Cream (1.8 oz.)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

Smooth Perfection Holiday Gift Set
 4 Smoothing hair care for frizz-prone colour-treated hair

Includes:

  • Smooth Perfection Shampoo (8.5 oz)
  • Smooth Perfection Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Deep-Conditioning Mask

(1 oz.)

  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2 oz.)

Price: $58.00

Nano Works Gold Holiday Gift Set
 5 Luxurious hair care for mature and aging colour-treated hair

Includes:

  • Nano Works Gold Shampoo (8.5 oz)
  • Nano Works Gold  Condition (8.5 oz)
  • NEW! Colour Fanatic Instant Deep-Conditioning Mask

(1 oz.)

  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2 oz.)

Price: $91.00

NEW! FullFyl Holiday Gift Set
 fullfyl-holiday-gift-set Thickening hair care to boost colour-treated hair

Includes:

  • FullFyl Shampoo (8.5 oz)
  • FullFyl Condition (8.5 oz)
  • NEW! FullFyl Densifying Spray (1.0 oz)
  • Colour Fanatic Multi-Tasking Beautifier (1 oz.)
  • Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)

Price: $58.00

 

NEW! Style + Care Infusions
 7 Styling made simple with this all-in-one product to control

frizz, maintain vibrant colour, and protect from heat

Free gift box with purchase of one:

  • Pure Volume (5 oz)
  • Smooth Perfection (5 oz)
  • Curl Complete (5 oz)

Price: $34.00

 

Launch/Availability:  October 2016 in salons and on Ulta.com while supplies last. Visit Pureology.com to find a salon, book your next appointment or buy the Pureology Limited Edition Holiday Gift Sets from your local salon.

 

Where to buy link:  www.pureology.com/where-to-buy

 

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook, Instagram and Pinterest.

Say bye-bye to shampoo and hello to the new clean. Don’t wash, Unwash

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What if we told you there’s
a new movement in hair care?

One that challenges conventional wisdom and
the harsh cycle of shampoo, condition, repeat.

One that actually cleanses without stripping – leaving hair
more vibrant, more manageable, and simply more beautiful.

Welcome to Unwash®

A new method to clean hair in a more civilized way, gently removing dirt and surface build up while locking in moisture, extending the life of hair color, and upholding your hair’s natural integrity.

 

 

 

bioBIO-CLEANSING CONDITIONER
• Replaces shampoo
• Locks in natural oils & color
• No sulfate detergents or parabens
• Moisturizing, non-strip cleanser
• Use regularly

 

 

Applying Emulsion Co-Wash Method™, this unique formula attracts and removes daily dirt and surface build-up without stripping hair of its healthy, natural oils. Essential moisture is locked in to restore balance and promote healthy, smooth hair. Combined with nourishing oils and extracts, hair is left soft, more manageable, free of frizz and full of bounce, body and vibrant natural beauty.

 

 

 

 

 

Safe for Color-Treated Hair | For All Hair Types & Textures
How to Use: Apply to wet hair. Massage into scalp, working
product through ends of hair. Rinse thoroughly.

MSRP. $36

 

 

Bring the Pantone Color of the Year to your shower with Pureology Pure Volume

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The PANTONE Color of the Year has just been announced and we for one are tickled pink that 2016 will be the year of Rose Quartz! Pureology Pure Volume perfectly matches the trendy, delicate rose tone itself – both in packaging and in personality – with Pure Volume inciting relaxation and composure with its feminine packaging and light, energizing signature aromatherapy blend of apple, citrus and jasmine.

pure volume

Whether keeping up with the 2016 color trend or simply looking to rejuvenate your colour-treated hair, use Pureology Pure Volume to weightlessly elevate your fine, colour-treated hair, using the ZeroSulfate® Shampoo and Condition to infuse hair with fullness and colour protection, while simultaneously elevating your sense of calm.

 

 

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This Earth Day, sustainability starts in the shower with Pureology

Earth Day serves as a great reminder each year to be mindful of how our planet can be affected by our daily habits, starting with our daily shower routine.

 

Understanding the importance of water conservation, Pureology – the pioneer in ZeroSulfate® shampoos – has taken conservation measures that include designing Shampoo and Condition packaging that use 39% less water during the manufacturing process, create 100% recyclable packaging made of 50% post-consumer recycled materials, use 100% vegan ingredients, and ultimately save nearly 60,000 gallons of water each year through its overall conservation efforts. Discover more about Pureology’s commitment to sustainability here.

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This Earth Day, and every day, go “green” by incorporating the below subtle changes into your daily haircare regimen:

 

Cleanse_Cond_Strength_Cure_CMYK_Large_300DPI Cleanse_Cond_Hydrate_CMYK_Large_300DPICleanse_Cond_Smooth_Perfection_CMYK_Large_300DPI

 

 

 

  1. Incorporate the new Pureology Cleansing Conditions (launching this June!) into your existing haircare regimen to save both water and your hair’s cuticle, which can become aggravated by over-cleansing of the hair.

 

  1. If your style needs a refresher after a long day or gym stint, skip the shower and use Pureology Fresh Approach Dry Shampoo to weightlessly cleanse and refresh hair. Follow with Pureology Fresh Approach Dry Condition to lightly restore softness, shine and condition.

 

  1. Pay respect to both your hair and the environment by using Pureology Precious Oil Versatile Caring Oil, a paraben-and silicone-free formula containing 100% biodegradable ingredients, serving as the first beauty product ever to be Green Seal certified!

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  1. Natural beach hair is the ultimate way to incorporate nature into your routine, but don’t live near the beach? You can still create natural, day-at-the-beach waves with Pureology Highlight Stylist Sea-Kissed Texturizer salt-free tousle mist which features naturally-derived, food grade red algae to create lightweight texture without mattifying or weighing hair down!

 

 

Make your list and check it twice with Pureology

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When making your list and checking it twice, don’t let stocking stuffers fall to the bottom of the list! Whether shopping for your favorite travel guru or the beauty fanatic, Pureology petites are the perfect indulgence this holiday season. For the gift that keeps on giving – healthy, vibrant hair – I’ve included below several brand favorites to stuff your stockings with this December.

 

As another last-minute gift idea, Pureology’s NEW Limited Edition Aromatherapy Collection holiday gift sets include the brand’s top haircare systems paired with a Limited Edition Scented Candle, featuring the signature fragrance found in the haircare products ($60 per kit, Pureology.com for salons).

 

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About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook.

 

Take back your precious time with Pureology and Daylight Savings

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We are eagerly awaiting the end of Daylight Savings Time when we can finally set back our clocks back and enjoy an extra hour of sleep guilt-free! With time on our side, why not maximize the extra hour in the day and let your hair products do the heavy lifting while you hit snooze for another 60 minutes?

Pureology Colour Fanatic,

Enter Pureology Colour Fanatic, a multi-tasking hair treatment spray that provides 21 essential benefits to prime, protect and perfect your colour-treated hair. Whether you are looking for a leave-in conditioner to cut down on blow-dry time or to reduce winter hair static, simply spray Colour Fanatic on damp hair before styling and let your hair reap all of the benefits!

 

Fresh Approach Dry Condition

To save even more time, skip your morning shower routine and still achieve fresh-looking hair with Fresh Approach Dry Condition. Spray onto dry hair in the morning for an “I woke up like this” look as well as restored softness, added shine and reduced static and frizz.

Loss of pigment can occur anytime hair comes in contact with water. In fact, water abrasion, when the hair is exposed to extreme water saturation in the shower or bath, is the #1 cause of  hair colour fade. To combat this, Pureology introduces a cleansing collection of dry shampoo  and conditioner to extend the life of your haircolor.

These unique formulas—featuring a combination of Pure Minerals and our proprietary AntiFade Complex® –reduce colour-stripping water abrasion by 40% and extend colour – keeping power by up to 4 weeks!

 

Curl Complete Curl Extend

For the curly and wavy-hair girls who are looking to enhance natural curls on days two and three, work the new Curl Complete Curl Extend treatment styler onto dry hair for instant curl definition, shine, and reduced frizz.

Enjoy 72 hours of frizz control and curl definition1 with our first-ever haircare system specifically designed for all types of colour-treated curls and waves. The coconut oil-enriched formula re-substances curly hair’s colour-treated  hair fiber and resurfaces its naturally-occurring stress points. Curl Complete contains the exclusive AntiFadeComplex® and 100% vegan formula, providing extraordinary colour protection and superior hydration.

The Curl Complete haircare system features Curl Complete Shampoo, Condition, Moisture Melt Masque, Taming Butter, Uplifting Curl, and Curl Extend. The Zero-Sulfate® low-lather shampoo formula contains less surfactants than other Pureology shampoos for added softness and respect for curls’ natural oils. Instantly condition and detangle while targeting the hair’s stress points for smooth, enhanced curls with Curl Complete Condition. The Curl Complete system also includes a Moisture Melt Masque that envelopes the hair fiber with curve-enhancing starches for added definition and bounce to curls; a Taming Butter which evens out the porosity of the curl’s stress points, increases elasticity and reduces breakage; and Uplifting Curl to penetrate deeply into the hair’s fibers to uplift lifeless curls and provide defined hair curvature. Curl Complete’s star product, Curl Extend, can be used as both a primer and refresher and features a unique dual formula to lock in moisture and shape for lasting frizz control and curl memory.

About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!® For more information visit www.pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

Pureology Celebrates the Senses This Holiday Season

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Pureology Celebrates the Senses This Holiday Season
Signature Aromatherapy Blends are Brought to Life
with Limited Edition Aromatherapy Blends

pureology sets

The holiday season is a time of year that evokes favorite family memories from years past, oftentimes triggered by specific, familiar scents. This December, give the gift of fragrance with Pureology’s NEW Limited Edition Aromatherapy Collection holiday gift sets. Known for its signature aromatherapy blends, Pureology’s three holiday hair care gift sets each include the brand’s top haircare systems paired with a Limited Edition Scented Candle to instantly infuse a sense of calm amidst the whirlwind of holiday parties and gift shopping! For retail information, visit Pureology.com to locate your nearest salon.

The three Limited Edition Aromatherapy Collection gift sets include:

 

Hydrate Holiday Gift Set

Moisturizing hair care for dry colour-treated hair
Signature Aromatherapy Blend: Ylang Ylang, Bergamot and
Patchouli
Includes:
 Hydrate Shampoo (8.5 oz)
 Hydrate Condition (8.5 oz)
 Colour Fanatic multi-tasking hair beautifier (1 oz)
 Limited Edition Hydrate Scented Candle
Retail Price: $60
Strength Cure Holiday Gift Set

Reparative hair care for micro-scarred, damaged, colour-treated hair
Signature Aromatherapy Blend: Lavender, Honey, Peach and
Vanilla
Includes:
 Strength Cure Shampoo (8.5 oz)
 Strength Cure Condition (8.5 oz)
 Colour Fanatic multi-tasking hair beautifier (1 oz)
 Limited Edition Strength Cure Scented Candle
Retail Price: $60

Pure Volume Holiday Gift Set

Volumizing hair care for fine colour-treated hair
Signature Aromatherapy Blend: Amber, Musk, Peach and Jasmine
Includes:
 Pure Volume Shampoo (8.5 oz)
 Pure Volume Condition (8.5 oz)
 Colour Fanatic multi-tasking hair beautifier (1 oz)
 Limited Edition Pure Volume Scented Candle
Retail Price: $60

Availability: October 2014 in salons while supplies last Visit Pureology.com for a Pureology salon in your area
About Pureology Serious Colour CarePureology offers a complete collection of haircare and styling products that enhance and protect colour  vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook.

 

 

Pureology Introduces NEW Strength Cure for Micro-Scarred/Damaged Hair

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Strong and Soft. Inside and Out.
Pureology Introduces Strength CureTM, Repairing Cure for Micro-Scarred/Damaged, Colour-Treated Hair

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Pureology knows that 74% of women who visit a salon cite damage as one of their key complaints. Colour treated hair not only endures mechanical damage, but also micro-scarred damage resulting from the penetration of colour pigments during processing. To combat damaged/micro-scarred colour-treated hair, Pureology is excited to introduce Strength Cure, the first comprehensive reparative haircare system that can be customized to ensure the perfect balance of internal strength and velvety softness.  In fact, 97% saw improved hair strength after only one use!

The Strength Cure system uses Asta-Repair™ to heal, strengthen, and protect from colour oxidation. Asta-Repair™ features, Astaxanthin, the ultimate nature-derived antioxidant, coupled with our unique AntiFade Complex***, which helps to ensure colour preservation, even in the weakest hair fibers. Astaxanthin is one of the most powerful carotenoids, with up to 500x the antioxidant action of Vitamin E, and 10x more powerful than beta carotene. Keravis, Ceramide and Arginine, also found in the Asta-Repair™ system, help replace the depleted cysteine content inside the cortex, while also helping to heal the micro-scarred cuticle to restore a velvet touch.

The fully customizable system includes products that will help cover all needs from gently detangling to fortifying mid-lengths and mending split ends.

Shampoo, $27 (8.5 oz)

Gentle formula cleanses and helps fortify hair with a soft finish.

Condition, $29 (8.5 oz)

Opulent formula instantly conditions and detangles, improving hair’s touch and light reflection.

Masque, $50 (5.2 oz)

Our lush conditioning masque intensely fortifies and helps reduce breakage for increased strength and shine.

Fabulous Lengths, $28 (3.4 oz)

Luxurious serum for micro-scarred/damaged colour-treated hair helps strengthen the hair fiber to help reduce breakage and bring softness to even the most breakage prone strands.

Split End Salve, $28 (1.7 oz)

Strengthening salve with high concentration of coconut oil penetrates the hair and coats the surface, softening and conditioning your most porous ends.

 

[i] Source: Top 10 Study, France, USA. Brazil, China, India & Japan.

[ii] Based on brushing test after one use of Strength Cure Shampoo, Condition, and Split End Salve.

[iii] Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C & E

 

About Pureology Serious Colour Care
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

Stay Hydrated This Weekend With Pureology!

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Stay Hydrated This Weekend With Pureology!

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Pureology’s best-selling haircare system not only replenishes parched hair, but it also cools the scalp with its minty aromatherapy signature blend. With the temperatures nearing the triple digits, we recommend putting away your hot tools for the weekend and indulging in a spa like experience at home with Pureology’s Hydrate line.

Pureology’s Hydrate Line:

  • Hydrate Shampoo, $27.00
  • Hydrate Condition, $27.00
  • Hydrate Light Condition, $27.00
  • Hydrate HydraWhip, $50.00
  • Hydrate ShineMax $18.00

 

About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

 

Pureology introduces NEW Pure Volume System

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TAKE LIMP LOCKS TO NEW HEIGHTS
WITH PUREOLOGY’S REFORUMLATED PURE VOLUME SYSTEM

Pureology reformulates Pure Volume system and introduces Instant Levitation Mist

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Pureology announces the reformulation of its Pure Volume system with the addition of NEW Instant Levitation Mist, a breakthrough heat-protective spray that weightlessly elevates fine colour-treated hair for 24 hours of magnificent volume. The new system has lighter-weight formulas that maximize volume for fine, colour-treated hair.

  • 1 With use of Pure Volume Shampoo and Instant Levitation Mist
  • 2 AntiFadeComplex: Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus vitamins C & E

“Many of my clients with fine or flat hair come into the salon looking for new ways to add volume and body without leaving hair sticky, and stripping their colour,” says Natasha Sunshine, Pureology Artistic Ambassador and owner of Pureology’s Flagship Salon, Byuti. “The reformulated Pure Volume line addresses the specific needs of fine and flat hair by increasing density and reducing breakage while preserving my clients’ beautiful colour.”

The reformulated system features Pureology’s AntiFadeComplex®2 to neutralize free radical damage and maximize colour retention, while fortifying wheat protein and refreshing eucalyptus help stimulate the scalp and add shine. Flexible thickeners weightlessly elevate fine colour treated hair and add fullness and body to the hair. The Pure Volume system features a fragrance of apple, citrus, blackcurrant and amber notes.

This system includes a full range of products that are designed to offer colour protection and magnificent volume while infusing hair with lightweight moisture. All four products deliver long-lasting volume through a 3-prong approach to maximizing volume:

CLEANSE: Delicate purifiers remove greasy oil buildup generated by the excess sebum that weighs the hair down, and provide maximum respect for weakened fine hair fibers. Roots can freely lift up, allowing hair to achieve greater volume.

THICKEN: New flexible thickeners lock the conditioning agents for longer lasting softness, instantly increase the diameter of the hair while lifting the roots and create a mirror-like reflecting surface.

REPLENISH: Eucalyptus & wheat protein provide targeted care and strength to weightlessly restore hair fibers, even out the hair surface to reduce tangling and breakage and provide an invigorating sensorial effect. Wheat protein fortifies while eucalyptus leaf extract, a known astringent, helps remove any buildup, leaving hair lighter and fuller.

For optimal results, use Pure Volume Condition immediately following Pure Volume Shampoo and apply allover from roots to ends.

SHAMPOO
Weightlessly cleanse and elevate fine colour-treated hair with this concentrated volumizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex® gently cleanses and leaves hair with magnified volume while offering colour protection.

CONDITION
Feather-light conditioning formula replenishes hair and magnifies volume. Contains fortifying wheat protein, eucalyptus and the exclusive AntiFadeComplexto provide majestic extra volume, shine and colour retention.

BLOW DRY AMPLIFIER
Builds body and bounce to fine, colour-treated hair. Formulated with fortifying wheat protein and eucalyptus to ease blow-drying while infusing hair with extra volume. The exclusive AntiFadeComplex provides optimized colour retention.

NEW! INSTANT LEVITATION MIST
A new addition to the Pure Volumesystem, this menthol-infused, heat-protective formula features fortifying wheat protein and eucalyptus to stimulate the scalp and provide root lift and all-over fullness. The exclusive AntiFadeComplex®provides optimized colour retention.

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

Give the Gift of Beautiful Hair and a Beautiful Planet this Holiday Season

Pureology-Logo

Give the Gift of Beautiful Hair and a Beautiful Planet this Holiday Season
Pureology Introduces 2012 Holiday Gift Sets Supporting Global Green USA

 

The saying goes, “It is better to give than to receive,” and this has never been truer than this holiday season.  As a brand with a sustainable vision, Pureologyis getting into the holiday spirit by donating $20,000 to Global Green USA in conjunction with these three holiday gift sets!

Give Back with Pureology!

Giving back is one of Pureology’s core values and Pureology is donating $20,000 to Global Green USA in conjunction with this promotion.  We also want your readers to get involved!  Pureology launched its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA!  Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation’s schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet.  Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today!

Hydrate Holiday Gift Set: Gift this beautiful box featuring Pureology’s bestselling Hydrate system complete with a limited edition Pureology Hydrate scented candle – the perfect gift for the holiday hostess with the mostess.

  • Hydrate Shampoo (8.5 oz. retail)
  • Hydrate Condition (8.5 oz. retail)
  • Colour Stylist Supreme Control Hairspray (2.1 oz. retail)
  • Price: $56.00

“A Touch of Glamour” with Perfect 4 Platinum Petites: Keep your blonde hair shining bright this winter season with one of Pureology’s most popular systems – Perfect 4 Platinum!  Perfect 4 Platinum Shampoo, Condition and Radiance Amplifier will make your hair the star at every holiday party!

“A Touch of Luxe” with Nano Works Petites: Give your hair the gift of youth with Nano Works anti-aging system for colour treated hair. Pureology’s luxury award-winning Nano Works gift set is the perfect stocking stuffer!

Availability:       October 2012 in salons while supplies last.

Pureology.com for a Pureology salon in your area

 

As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.  This year, Pureologyannounces that recent improvements to its Shampoo and Condition packaging, such as the NEW Zero Waste packaging, are helping reduce its environmental impacts.

NEW Zero Waste Shampoo and Condition Packaging

–         Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

–         100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.

–         For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or Become a Pureology Facebook Fan.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

pureology hydrate.

Get Some Blonde Ambition for Summer with Pureology¹s Perfect 4 Platinum Brilliant Shine Kits Supporting Global Green USA

Just in time for summer, Pureology, the pioneer in ZeroSulfate® shampoos, introduces a new promotion featuring the award-winning Perfect4Platinum system. The summer sun can wreak havoc on fragile strands, especially those that are highlighted and highly lifted.  The Perfect 4 Platinum system repairs, strengthens and softens to help hair retain its fresh-from-the-salon vibrancy. Beginning in June in salons nationwide, Pureology will offer the ‘Perfect 4 Platinum Brilliant Shine Kit’  and will make a $20,000 donation to support Global Green USA in conjunction with this promotion.

Perfect4Platinum Brilliant Shine Kit

Help fragile, highlighted and highly lifted hair retain its fresh-from-the-salon vibrancy with Perfect4Platinum ZeroSulfate® shampoo and the exclusive AntiFadeComplex®.  Key ingredients include: Strengthening Technology with protein-rich Keravis, softening plant extract of chamomile, brightening plant extract of lemon, nourishing plant extract of coriander.
– Kit includes:
o Perfect4Platinum Shampoo (8.5 oz) and Condition (8.5 oz) featuring Zero Waste Packaging :
§ Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle
§ 100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.
o Perfect4Platinum Shampoo (1.7 oz), Condition (1.7 oz) and MiracleFiller (0.5 oz) and ReconstructRepair (6 packettes)
– Available June in Salons at $61

Give back with Pureology!

Giving back is one of Pureology’s core values and this year, timed with the above promotion in which Pureology is donating $20,000 to Global Green USA, Pureology has launched its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA!  The power of the crowd is real, small donations really do add up to make a monumental impact on our environment.  Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation’s schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet.  Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today!

As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.  This year, Pureology announces that recent improvements to its Shampoo and Condition packaging, such as the NEW Zero Waste packaging, are helping reduce its environmental impacts.

NEW Zero Waste Shampoo and Condition Packaging

Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.

For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers.  Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or like Pureology on FacebookPlease note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

Pureology Launches Crowdrise Page and Promotions with Hydrate, Pure Volume and Super Smooth Systems to Support Global Green USA

Beautiful Hair for a Greener Planet

Pureology Hydrate, Pure Volume and Super Smooth Systems Support Global Green USA

Pureology, the pioneer in ZeroSulfate® shampoos, is working towards a more sustainable future and is proud to support Global Green USA.  This month, Pureology is offering three promotions featuring the Hydrate, Pure Volume and Super Smooth Systems, and will make a $20,000 donation to support Global Green USA

 

Hydrate Promotion
Pamper your hair with Pureology’s award-winning, moisturizing, super-concentrated Hydrate Shampoo.  This extra gentle, non-colour stripping, ZeroSulfate formula enhances colour brilliance and maximizes colour retention.
– Purchase: Hydrate Shampoo 8.5 oz and Hydrate Condition 8.5 oz
– Receive Free: Matching petite travel kit featuring 1.7 oz Hydrate Shampoo and Condition in a travel case
– Available April in Salons at $56.00

Pure Volume® Promotion
Add soft volume and moisture while protecting your colour with Pureology’s Pure Volume system. Enhanced with advanced volumizing technology and pure natural ingredients, Hair will be full of volume, body, and flexible bounce.
– Purchase: Pure Volume Shampoo 8.5 oz and Pure Volume Condition 8.5 oz
– Receive Free: Matching petite travel kit featuring 1.7 oz Pure Volume Shampoo and Condition in a travel case
– Available April in Salons at $56.00

Super Smooth® Promotion
Experience silky, lasting control and intense shine with Pureology’s Super Smooth system, created to smooth and replenish unmanageable and multiple-processed hair resulting from chemical services such as hair colour and/or relaxing, straightening.
– Purchase: Super Smooth Shampoo 8.5 oz and Super Smooth Condition 8.5 oz
– Receive Free: Matching petite travel kit featuring 1.7 oz Super Smooth Shampoo and Condition in a travel case
– Available April in Salons at $56.00

Give Back with Pureology!
– Giving back is one of Pureology’s core values and on April 1, timed with the above promotions in which Pureology is donating $20,000 to Global Green USA, Pureology is launching its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA! The power of the crowd is real, small donations really do add up to make a monumental impact on our environment. Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation’s schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet. Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today!

As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials. This year, Pureology announces that recent improvements to its Shampoo and Condition packaging, such as the NEW Zero Waste packaging, are helping reduce its environmental impacts.

NEW Zero Waste Shampoo and Condition Packaging
– Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle
– 100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.
– For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.
ABOUT PUREOLOGY SERIOUS COLOUR CARE®
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

Lighten Up! Pureology Introduces New Perfect4Platinum™Strengthening System for High-lifted and Highlighted Hair!

 

Lighten Up! Pureology Introduces New Perfect4Platinum™
Strengthening System for High-lifted and Highlighted Hair!

 

Pureology Serious Colour Care introduces new Perfect4Platinum to deliver longer lasting colour vibrancy to hair that has been high-lifted or highlighted, four levels or more. This revolutionary hair care system fortifies distressed blondes with extreme softness, elasticity and shine. Each formula includes keravis, nature’s most powerful anti-breakage hair fortifier. Perfect4Platinum MiracleFiller contains fifteen times the keravis* that will repair up to 78% of strength caused by lightening**. Lemon, chamomile and coriander brighten the cuticle, increase softness and enhance hair colour radiance.

“High-lifted and highlighted colour-treated women face specific challenges such as increased porosity, accelerated dryness, reduced shine and unmanageability,” explains Steven Henley, Senior Director of Education for Pureology. “Perfect4Platinum delivers concentrated keravis to replenish and plump the keratin gaps, equalizing porosity. Chamomile extract improves overall softness, while coriander creates a mirrored surface to magnify shine and lemon extract clarifies and smoothes the cuticle leaving hair healthy and colour brilliant.”

Perfect4Platinum Features:

· Keravis: Vegetable protein that replenishes and plumps keratin gaps to strengthen the hair
· Plant Extracts: Provide natural conditioning to all hair types
o Chamomile Extract: enhances suppleness and softness
o Lemon Extract: clarifies and smoothes the cuticle for enhanced shine
o Coriander Oil: moisturizes to magnify shine
· AntiFadeComplex®: Potent blend of antioxidants and full spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free radical activity, optimize colour retention and protect from environmental factors
· ZeroSulfate® Shampoos: Sulfate and salt-free formulas gently cleanse hair without stripping colour or damaging the hair

The Perfect4Platinum system features four products:

· Perfect4Platinum Shampoo
· Perfect4Platinum HairCondition
· Perfect4Platinum ReconstructRepair
· Perfect4Platinum MiracleFiller

“To achieve the best results, begin with Perfect4Platinum Shampoo and Conditioner,” explains Natasha Sunshine, Pureology Colour Ambassador and owner of Byu-ti Hair Therapy, Pureology’s flagship salon. “Apply MiracleFiller before blowdrying to fill in gaps in the hair’s cuticle, which will leave highlighted hair stronger after each use. I recommend clients use the Perfect4Platinum ReconstructRepair as a weekly treatment to strengthen and rebuild the hair.”

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com, Become a Pureology Facebook Fan or follow us on twitter @PureologyTweet. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

 

Pureology Improves Shampoo & Condition Product Packaging, Reduces its Environmental Impact

 

 

 

Pureology Improves Shampoo & Condition Product Packaging,
Reduces its Environmental Impact

Life cycle assessment reveals packaging changes decreased energy use during the production and transportation phases for Pureology’s Hydrate Shampoo and Conditioner, by 33 and 42% respectively

Since the founding of Pureology in 2001, the brand has been the leader in superior colour care products made with 100 percent vegan and organic botanical ingredients, while upholding its promise to care for the well-being of the environment. As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials. The year, Pureology announces that recent improvements to its Shampoo and HairCondition packaging are helping reduce its environmental impacts.

“Pureology’s new Zero Waste Shampoo and HairCondition Packaging allows consumers and stylists to use every last drop of product and the new ergonomic design featuring inverted condition bottles ensures ease-of-use,” states Shae Kalyani, Vice President of US Marketing for Pureology. “Throughout the packaging renovation, our formulas have not changed – we offer the same luxurious, concentrated formulas color-coded systems for each regimen.”

NEW Zero Waste Shampoo and HairCondition Packaging

Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.

–  For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

To quantify the success of these and other improvements, Pureology commissioned Five Winds International, a sustainability management consulting firm, to conduct a life cycle assessment (LCA) of Pureology’s Hydrate Shampoo and Conditioner, products that are representative of Pureology’s entire line and are the brand’s best-sellers. The process assessed the impact these changes have on reducing the environmental impacts associated with Pureology’s Shampoo and HairCondition bottles by examining multiple phases of the product life cycle, including the sourcing of raw materials used for the products and packaging; the production and manufacturing of the products and packaging; transportation and distribution of finished products; and the end-of-life disposal of the packaging. While the impacts associated with customer use and disposal of the formula were examined, these findings were not included in the final LCA results. The LCA specifically examined how these changes impact energy and water use, two areas that have been the primary focus of Pureology’s sustainability efforts.

Overall, the LCA demonstrated that the improvements Pureology made to its Hydrate Shampoo and HairCondition packaging are resulting in less energy and water use:

– Energy Use:

o 33% decrease in energy use during the packaging production and transportation life cycle phases for Hydrate Shampoo

o 42% decrease in energy use for Hydrate Conditioner over the same life cycle phases

– Water Use:

o 37% reduction in water use during the packaging production and transportation life cycle phases for Hydrate Shampoo

o 38% decrease in water use for the Hydrate Conditioner during the same life cycle phases.

“From our LCA, we discovered that the greatest environmental impact involves the volume of water used by consumers during showering, assuming they are shampooing and conditioning their hair in the shower, and the energy used to heat the water – 99% of the water used during the lifetime of a bottle of Hydrate Shampoo or Conditioner occurs during the use phase,” adds Kalyani. “While we are working to reduce our own water usage, we will continue to actively work with Global Green USA to educate consumers about water use and conservation.”

– Limit your time in the shower

– Run only full loads in washing machines and choose an energy efficient model

– Fix leaky faucets and toilets immediately. A small leak from a faucet can waste 50 gallons of water a day; a leaky toilet 260 gallons a day.

– Install high efficiency faucets and toilets. Fitting low-flow attachments to faucets can save a massive 70% of water when washing hair!

To learn more about Pureology products, sustainability efforts, or to locate a salon, please visit Pureology.com.

 

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook

Please note, Pureology products can only be guaranteed authentic when purchased from a salon.We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.