Michael Boychuck Goes Global with ‘Enjoy Color’ Korean Beauty Line
In partnership with leading Asian beauty house E&M Co., celebrity colorist and beauty guru Michael Boychuck is going global with an exclusive line of Korean hair treatment products launching in 2018. The “Enjoy Color” line will offer 12 vibrant hues to enhance existing color or add an edge with vivid shades. Upon its release, Boychuck’s award-winning COLOR Salon inside Caesars Palace will become the exclusive U.S. retailer carrying the international beauty line.
“It’s an honor to join forces with E&M Co. and put Las Vegas on the map as the exclusive U.S. retailer carrying these amazing Korean hair products,” said Boychuck. “The product is truly innovative and delivers an intense color which fades gradually into the translucent, colorful tones that are trending worldwide.”
Made with natural ingredients including grape seed extract, rosemary oil, hydrolyzed silk, amino acids, and herb extracts, the line promises to improve damaged hair, prevent split ends, refresh and extend color, and add volume for a shiny, smooth, and luminous finish.
With more than 30 years of colorist experience, Boychuck now plans to share his best kept beauty secrets with the world. The stylist to the stars has worked with Hollywood’s best and brightest including Kendra Wilkinson, Jon Bon Jovi, Kirsten Dunst, 80s pop sensation and “Dancing With The Stars” contestant Debbie Gibson, Shanna Moakler, Paris Hilton and many more. Boychuck’s COLOR Salon is also Las Vegas’ only Intercoiffure recognized salon, an honor reserved for the most elite salons by the leading global hairdressing organization.
About Michael Boychuck | BOYCHUCK Signature Product
Named “Las Vegas Colorist of the Decade” by leading hair care company Schwarzkopf Professional and one of Allure Magazine’s top colorists, Michael Boychuck owns and operates Las Vegas’ only Intercoiffure salon at COLOR Salon inside Caesars Palace in Las Vegas. Awarded as a “Top 100 Salon” by Elle Magazine and “Best Salons in Las Vegas” by Travel + Leisure, the master colorist continues to attract an impressive list of celebrity clientele including Jennifer Lopez, LeAnn Rimes, Gwen Stefani, Eva Longoria, Lindsay Lohan, Fergie, Shanna Moakler, the Kardashians and many more. After three years of development and production, BOYCHUCK signature products and hair care line will launch in 2017 and continue the Boychuck legacy using top ingredients and technology to achieve the luxury results the BOYCHUCK brand is known for. For more information or to pre-order, visit michaelboychuck.com or inquire within the salon by phone at 702.731.7791.