YOUR HAIR IN FULL BLOOM
Achieve the look and feel of fuller, thicker hair with
Pureology’s NEW! FullFyl 3-Step Thickening System
The #2 hair concern among women today is limp hair that lacks volume*, which has women turning to texturizing sprays, root lifts and extensions to achieve thicker-looking hair. In response to this growing concern, Pureology has launched the FullFyl 3-Step Thickening System to create the appearance and feel of thicker hair with movement, weightless shine and optimal colour protection. At last, women with finer to medium hair can achieve the thicker ponytail they’ve always wanted!
The NEW! FullFyl 3-Step Thickening System includes Shampoo, Condition and Densifying Spray which, when used as a regimen, produce hair that looks and feels thicker, more luxurious and healthier with incredible movement. Treating each strand with a boost of lush fullness, the FullFyl 3-Step Thickening System also provides lasting support to create beautiful curls, waves, braids and twists.
“With beautiful hair now being equated with thick hair, clients are asking now more than ever how they can make their hair appear full and more voluminous,” says Ruth Roche, Pureology Artistic Ambassador. “FullFyl not only helps create the feeling of thickness, but scientifically creates a thickening effect through ingredients like IntraCylane. Whether you’re in your early 20s wanting to create the ultimate braid or up-do or in your late 50s and looking for more density, FullFyl 3-Step Thickening System is the solution for colour-treated clients who want to enhance the quality and quantity without compromising movement and shine.”
The NEW! FullFyl 3-Step Thickening System features PhytoBlend™, a plant-derived protein that wraps around the hair fiber to thicken and densify. Additionally, the system features Pureology’s signature AntiFadeComplex®, a potent blend of antioxidants and full spectrum UVA/UVB sunscreens to defend hair against damaging free radicals, keeping colour vibrant and long-lasting. Like all Pureology products, the NEW! FullFyl 3-Step Thickening System is ZeroSulfate and 100% vegan.
Pureology’s NEW! FullFyl 3-Step Thickening System will launch in salons nationwide June 2016. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.
Discover the new FullFyl 3-Step Thickening System:
 | FullFyl Shampoo For colour-treated fine to medium hair in need of density and thickness. Features Keravis, a plant based starch to boost fullness, and Pureology’s exclusive AntiFadeComplex to prolong colour vibrancy.
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 | FullFyl Condition For colour-treated fine to medium hair in need of density and thickness. With no silicones, the condition features PhytoBlend™, a plant-derived protein to thicken and densify, and Pureology’s exclusive AntiFadeComplex to prolong colour vibrancy. |
 | FullFyl Densifying Spray For colour-treated hair in need of density and thickness. Features IntraCylane which penetrates the hair and expands the hair fiber for a thickening effect. |
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook, Twitter and Instagram.
