Redken’s MFW FW 2014 Bottega Veneta Recap



Hair by Guido, Redken Creative Consultant


Redken Creative Consultant Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used iron shape 11 finishing thermal spray and a flat iron to achieve the blunt straight finish at Bottega Veneta.

The hair for Bottega Veneta is clean and sharp, which is a bit of a departure from previous seasons. In the past, the hairstyles were easier, softer and more natural. A sort of 90’s minimalism inspired me, so the hair is simple with blunt lines. Hair extensions were used to create a very long fake ponytail that resembles the same thickness and consistency of a horse’s tail. There is certainly an intended element of artificiality to the hair.” -Guido, Redken Creative Consultant



Redken Products Used – Collection:

align 12 protective straightening lotion

iron shape 11 finishing thermal spray

forceful 23 super strength finishing spray


Create the Look:

  1. Apply align 12 protective straightening lotion on damp hair
  2. Blow dry hair with natural bristle brush
  3. Comb hair back into a tight ponytail and fasten with an elastic
  4. Wrap hair extensions around the ponytail
  5. Spray iron shape 11 finishing thermal spray on ponytail
  6. Use a flat iron to make the hair stick straight
  7. Take a small piece of hair and wrap it around the ponytail to conceal extensions
  8. Use pins to secure wrap
  9. Spray forceful 23 super strength finishing spray to clean up any flyaways
Photos by Greg Kessler for Redken.


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