Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style

 

Finally, styling designed for color treated hair! Pureology’s new Style + Protect includes eight must-have styling essentials that delivery salon-quality results and unbeatable color protection for all women. Infused with natural oils and extracts and Pureology’s exclusive AntiFade Complex®, the new Style + Protect collection guards strands against heat, pollution, and UV rays so haircolor stays vibrant and beautiful. As with all Pureology formulas, the new Style + Protect range is also 100% vegan and ZeroSulfate®.

The eight styling essentials of Pureology’s new Style + Protect collection include:

  • Wind Tossed Texture Finishing Spray is a lightweight texture spray designed to add texture and movement to the hair while enhancing body and shine. Sunflower Seed Extract add shine without adding weight.
  • Refresh & Go Dry Shampoo is a non-drying, oil-absorbing dry shampoo for achieving a fresh, second day style and beyond. Rice Starch helps absorb oil while adding effortless movement and texture.
  • Shine Bright Taming Serum smooths frizz and seals the cuticle, increasing shine without the weight of a serum. Coriander Seed Oil adds shine and tames fly-aways.
  • Mess It Up Texture Paste is a medium hold, crème wax that provides flexibility and control while creating depth and texture, all with a subtle shine. Shea Butter adds shine and fights frizz, staying moist all day.
  • Beach Waves Sugar Spray creates effortless texture or tousled waves. Made with Sugar Cane, it’s the perfect alternative to a salt spray, which can be drying to the hair and fade haircolor.
  • On The Rise Root-Lifting Mousse is a medium control directional mousse that offers all day volume and shine to the root area and beyond. Vegetable Protein adds lift and volume without buildup on the scalp.
  • Soft Finish Hairspray is a flexible, layerable hairspray that holds hair in place without crunch. The zero-dulling, fast-drying, micro-fine spray provides a brushable, flexible hold with a radiant shine finish. Orange Peel helps to set any style for a workable finish and shine.
  • Lock It Down Hairspray is a high-hold, zero-dulling hairspray for an all-day hold. This fast-drying, micro-fine finishing spray offers maximum control and hold while maintaining radiant shine. Olive Oil helps to maintain shine and fight dryness without compromising on hold.

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

Get ready to sparkle with this fun, festival look

The glitter roots trend has quickly become one of the top Coachella styles that has girls everywhere, including Kendall Jenner, re-thinking their crafting techniques.

 

Inspired by the look, Redken Artist Doug Treadway has provided two easy step-by-steps using Redken to recreate glitter roots at home. Whether you’re getting ready for the next festival line-up or simply a night on the town, you’ll be able to achieve your own glam-rock look in minutes.

 

To start:

  • Mist wind blown 05 dry finishing spray through the hair to add texture and an airy finish.

 

  • Using your fingers, create a natural middle part, pulling hair into two sections.

 

  • Rake each section into a high ponytail. Secure with an elastic.

 

  • Reapply wind blown 05 dry finish spray to each ponytail add texture and a slight hold.

 

  • Carefully wrap each ponytail around its base to create a bun on either side of the head. Secure with hair pins.

 

  • Spray hair with quick dry 18 instant finishing spray for strong hold.

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Image Source: Doug Treadway

 

Glitter roots option 1:

  • Apply metal fix 08 metallic liquid pomade (gold or silver) to the tip of your brush and work on the scalp area either side of the hair part. If you don’t have a brush, use your fingers to paint onto the hair.

 

  • Apply as little or as much as you would like to achieve your desired glitter root effect. Let it sit for five minutes to partially dry.

 

  • Apply a second layer of metal fix 08 metallic liquid pomade.

 

  • Finish the look with quick dry 18 instant finishing spray for strong hold.

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Image Source: Doug Treadway

 

Glitter roots option 2:

  • Squeeze hardwear 16 super-strong sculpting hair gel into a bowl, add your color preference of glitter and mix together.

 

  • Apply the hardwear 16 glitter mixture to the roots using a brush.

 

  • Add additional colors of glitter to create a custom look.

 

  • Finish the look with quick dry 18 instant finishing spray for strong hold.

 

Details and hi-res images are attached. To learn more about Redken products, find a salon, book your next appointment or buy genuine Redken products from your local salon, visit Redken.com. Also available at Ulta, Beauty Brands and JCPenney Salons.

 

Redken’s Marc Jacobs Resort 2016 Recap, hair by Guido

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Guido

MARC JACOBS
Resort 2016 Collection

Hair by Guido, Redken Global Creative Director

 

Inside his Mercer Street store in SoHo, Marc Jacobs unveiled a bold, bejeweled look – from head to toe – at his Resort 2016 Presentation. Drawing inspiration from the the ‘80s, Redken Global Creative Director Guido created a cool, downtown look inspired by a Martha Grahame off duty dancer. Guido used Redken’s satinwear 02 to achieve a voluminous blow-out before working Redken’s move ability 05 lightweight defining cream-paste into the hair and raking it back into a “punky” chignon. He then finished the look with a black head wrap and a spray of Redken’s forceful 23 super-strength finishing spray before the models hit the runway.

“The look for the Marc Jacobs resort show was inspired by a Martha Grahame off duty dancer with a nod to an eighties downtown girl who would use fabric to wrap and knot her hair. I prepped the hair with Redken satinwear 02, and then blow-dried it back off the face. I then applied Redken move ability 05 cream-paste throughout the hair to give definition and an almost wet look. Next, using just my hands, I pulled the hair into a rough ponytail at the crown and wrapped the head with the fabric. The pony tail was then twisted into a rough, punky knot, leaving the ends sticking out and finished with a mist of Redken forceful 23 super-strength finishing spray.”
Guido, Redken Global Creative Director

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Redken Products Used:
satinwear 02 prepping blow-dry lotion
move ability 05  light weight defining cream-paste
forceful 23 super-strength finishing spray

 

Create the Look:

  1. Use your hands to work a dime-size amount of Redken satinwear 02 prepping blow-dry lotion into damp hair
  2. Blow-dry hair back and away from the face using a round brush
  3. Emulsify a nickel-size amount of Redken move ability 05 lightweight defining cream-paste into hands and work into hair to add definition and sheen
  4. Pull hair back into a rough ponytail at the crown and secure with a thin elastic
  5. Wrap desired fabric around the head, tying at the base
  6. Twist the ponytail into a knot, leaving the ends sticking out, and finish with a thorough mist of Redken forceful 23 super-strength finishing spray for hold

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken’s #MFW Fall/Winter 2015 Dolce & Gabbana Recap

 

 

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Guido

 

 

 

 

 

 

 

 

 

 

DOLCE & GABBANA
Fall/Winter 2015

Hair by Guido, Redken Global Creative Director

 

Dolce & Gabbana’s Fall/Winter 2015 runway show celebrated mothers and la famiglia with a genuine and beautiful look from head to toe. To enhance the story, Redken Global Creative Director Guido created a feminine, loose chignon adorned with charming broaches, pearls and jewels that might have been found in a mother’s jewelry box in the ‘50s. Using Redken’s Wind Blown 05 dry finishing spray to add airy, light texture, Guido achieved a pretty, but easy style that’s ideal for the everyday woman.

 

“There’s always something about this feminine, beautiful Dolce & Gabbana woman that is timeless, and every season, we just reinvent the look in small ways. The whole show is about mothers, so the idea for the hair is this woman getting out of bed and just pinning her hair up in an easy, feminine and beautiful way. The boys wanted a very clean, easy and pretty look, with little bits sticking out, so I created this kind of messy chignon, using pins to hold it in place and drop it over the ears a bit to add some femininity. My main product was Redken’s Wind Blown 05, which I used to get that soft, airy texture, but the real star of the look is the jewelry in the hair. These various broaches, pearls and diamonds that you might find in a mother’s jewelry box back in the ‘50’s. It’s a look that a busy mother can easily do in the morning – it’s not perfect and the accessories aren’t perfect, but that’s what gives the look its charm.”
Guido, Redken Global Creative Director

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Redken Products Used:

guts 10 volumizing spray-foam mousse
wind blown 05 dry finishing spray
braid aid 03 braid defining lotion (available in salons in April)

 

Create the Look:

  1. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
  2. Use fingers to create a messy natural part
  3. Rough blow dry hair until it is 90% dry, letting it fully dry naturally
  4. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over dry hair to add some texture
  5. Emulsify a nickel-size amount of Redken Braid Aid 03 braid defining lotion in hands, and apply to dry hair from mid-lengths to ends for added grip
  6. Twist hair back into a loose, messy chignon that hangs over the ears, and secure with small U-shaped pins
  7. Spray Redken Wind Blown 05 dry finishing spray all over for airy texture
  8. Finish the look by adding accessories or jewelry of choice

 

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Photos by Lucas Flores Piran for Redken

 

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

 

Redken’s NYFW Fall/Winter 2015 Calvin Klein Recap

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CALVIN KLEIN
Fall/Winter 2015

 

Hair by Guido, Redken Global Creative Director

 

 

Redken Global Creative Director Guido enhanced the elegance at Calvin Klein’s Fall/Winter 2015 show with an easy, lived-in look that played up the models’ individual personalities. Using Redken’s Move Ability 05 light weight defining cream-paste and Wind Blown 05 dry finishing spray enhance the hair’s natural texture, Guido created an effortless style that’s perfect for the modern-day woman.

 

“Calvin Klein is all about the real woman. It’s a very easy, lived-in look that allows the girls’ personalities to show. I created a messy middle part with my fingers and then added some texture with Redken’s Move Ability 05 and Wind Blown 05 dry finishing spray so it characterizes the hair and looks almost a little bit slept in and grungy. But, it’s really just a classic, minimal look that adds to the ease and elegance of the new collection.”
Guido, Redken Global Creative Director
cream pasteredken - vegas24seven.com

Redken Products Used:

move ability 05  light weight defining cream-paste
wind blown 05 dry finishing spray

 

 

 

Create the Look:

  1. Start with clean, air-dried hair
  2. Create a messy middle part with fingers
  3. Emulsify a nickel-size amount of Redken Move Ability 05 light weight defining cream-paste in palms and apply from mid-lengths to ends of hair to create some texture
  4. Bend small sections of hair around a 1-inch curling iron for a little body and movement
  5. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over hair for added texture

 

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Photos by Lucas Flores Piran for Redken

 

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken’s NYFW Fall/Winter 2015 Ralph Lauren Recap

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RALPH LAUREN
Fall/Winter 2015
 

Hair by Guido, Redken Global Creative Director

 

Redken Global Creative Director Guido created a sense of ease on the runway at Ralph Lauren’s Fall/Winter 2015 show with a natural, luxurious hair style. Guido washed the hair with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner and let it air dry to achieve a rich, beautiful texture. After creating a natural part with his fingers, Guido used a curling iron to bend then hair and then finished the look with Redken’s Wind Blown 05 dry finishing spray for an easy feeling.

 

“This season, the Ralph Lauren girl is easy, luxurious and beautiful with a little bit of western-prairie inspiration. She’s very easy-going. I created this very natural, rich look by parting the hair with my fingers, and letting it air dry so it has that richness to it. Then, I used the curling iron to put a little bit of bend in the hair and sprayed Wind Blown 05 all over to texturize it a little bit and emphasize that naturalness. It has that cool kind of look, but it doesn’t feel over product-y. It has ease, richness and shine with just enough body to get that feeling of luxury.”
Guido, Redken Global Creative Director

wind blownredken

Redken Products Used:

frizz dismiss sulfate-free shampoo
frizz dismiss conditioner
wind blown 05 dry finishing spray

 

Create the Look:

  1. Start with clean hair by washing with Frizz Dismiss Sulfate-Free Shampoo and Conditioner
  2. Allow hair to air dry and then use fingers to create a natural part
  3. Bend small sections of hair around a 1-inch curling iron to add body and movement
  4. Spray Redken Wind Blown 05 dry finishing spray all over  hair to enhance the natural texture

 

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Photos by Lucas Flores Piran for Redken

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

Redken’s MFW FW 2014 Bottega Veneta Recap

BOTTEGA VENETA
FALL – WINTER 2014

 

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used iron shape 11 finishing thermal spray and a flat iron to achieve the blunt straight finish at Bottega Veneta.

The hair for Bottega Veneta is clean and sharp, which is a bit of a departure from previous seasons. In the past, the hairstyles were easier, softer and more natural. A sort of 90’s minimalism inspired me, so the hair is simple with blunt lines. Hair extensions were used to create a very long fake ponytail that resembles the same thickness and consistency of a horse’s tail. There is certainly an intended element of artificiality to the hair.” -Guido, Redken Creative Consultant

 

 

Redken Products Used – Collection:

align 12 protective straightening lotion

iron shape 11 finishing thermal spray

forceful 23 super strength finishing spray

 

Create the Look:

  1. Apply align 12 protective straightening lotion on damp hair
  2. Blow dry hair with natural bristle brush
  3. Comb hair back into a tight ponytail and fasten with an elastic
  4. Wrap hair extensions around the ponytail
  5. Spray iron shape 11 finishing thermal spray on ponytail
  6. Use a flat iron to make the hair stick straight
  7. Take a small piece of hair and wrap it around the ponytail to conceal extensions
  8. Use pins to secure wrap
  9. Spray forceful 23 super strength finishing spray to clean up any flyaways
Photos by Greg Kessler for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s New York Fashion Week Spring – Summer 2014 Marc Jacobs Recap

Marc Jacobs

Spring – Summer 2014

 

guido headshot

 

Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido aligned the hair this season with the youthful, carefree style of Marc’s collection. Once the wigs were lightened, Guido’s team went back and darkened the roots to replicate regrowth. From the color to the choppy, somewhat messy cut, this look screams youthful nonconformity at its best.

“Why wigs? I suppose Marc and I really liked the uniformity that only wigs can create on the runway. This look was designed to encompass the type of free-spirited girl that Marc loves and ultimately designs for. She is somewhat punk and boyish, which is why the wig is bowl-shaped and asymmetrically cut around the face. It is almost as if she took the scissors to her own hair, completely confident and entirely in tune with her own personal style.”-Guido, Redken Creative Consultant

 

Redken Products Used:

guts 10 root targeted volume spray foam

control addict 28 high hold hairspray

forceful 23 super strength finishing spray

 

Guts10 ControlAddict28

Create the Look:

    1. Apply guts 10 root targeted volume spray foam to dry hair from roots to ends and comb through until hair is completely saturated.
    2. Divide hair into two sections (top and bottom) in the back. Make three or four parts if hair is very thick.
    3. Clip the bottom section down and out of the way, and then using a finishing brush; start to brush the top section flat against the head, following the round of the head in one direction. Repeat this with each section making sure it’s very clean and neat-looking when finished.
    4. Blow dry hair until completely dry. Apply control addict 28 high hold hairspray and then place wig cap on so it completely covers the head.
    5. Once the wig is secure, apply forceful 23 super strength finishing spray to add texture

Photos by Matt Lever for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s NYFW SS 2014 Alexander Wang Recap

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Alexander Wang

Spring – Summer 2014

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Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido fused glamour with grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model’s natural texture with teasing or heat styling.

“Overall it’s a very sexy look this season. I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural.” –Guido, Redken Creative Consultant

Redken Products Used:

powder refresh 01 aerosol hair powder/dry shampoo

quick tease 15 backcombing finishing spray

 

alexander wang   alexander wang product shot

Create the Look:

    1. Towel dry hair
    2. Create a messy center part with finger
    3. Apply thickening lotion 06 body builder from root to ends, concentrating product on the roots
    4. Start drying hair with a diffuser to keep the natural waves
    5. Once the hair is 75% dry, allow the hair to dry naturally
    6. Add powder refresh 01 aerosol hair powder/dry shampoo to mid length and ends to give more texture.
    7. Apply quick tease 15 backcombing finishing spray to mid length and ends to hold in the texture
alexander wang  alexander wang  alexander wang

Photos by Charles Sykes for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Introducing Redken’s NEW Quick Tease 15!

NEW quick tease 15 backcombing finishing spray (In salons as of July 1st) has a dual-action high-speed finishing spray that truly goes beyond, providing the added finishing benefits of volume, texture and control!  It delivers a long lasting texture with matte finish and locks any look in place in an instant, helping to transform a style to create that runway-ready teased look without all the effort.

 

Quick tease 15 backcombing finishing spray is the newest addition to Redken’s Style Connection Collection, a groundbreaking collection for dramatic texture transformations with unique formulas.  For fantastic volume, achieve the same results as backcombing by applying at the roots to boost body on any style. The formula is dispensed in a horizontal spray by a patented fan that helps evenly disperse product to boost texture and grip with a full-bodied matte finish.  When applied by holding further away from the head to finish the style, it locks in the volume with medium control and adds long-lasting hold.

 

 

 

 

 

 

 

“There’s finally a product that not only helps me create runway styles by reducing the time it takes to create a teased style and the number of products I use, but it also helps my clients to achieve this sought-after look at home,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons.  “In one swift movement quick tease 15 backcombing finishing spray changes the ‘fabric’ of the hair by adding more grip and extra texture for an instant teased effect.”

 

Create a runway look that lasts all day in an instant: be a tease with Redken’s new quick tease 15 backcombing finishing spray that comes in a large and mini size to help lock in enviable volume and texture at home or on-the-go!