Redken’s NYFW FW 2014 Alexander Wang Recap






Hair by Guido, Redken Creative Consultant


Redken Creative Consultant Guido used control addict 28 extra high-hold hairspray to create a firm, almost helmet like shape around the head. To further amplify the artificial quality of the look, Guido coated the hair with shine flash 02 glistening mist and had the makeup team color in the model’s part. The head shape, rather than the ponytail, was the prominent style at Alexander Wang’s show. While there were unconventional elements at play, the overall style remained super cool and chic.


“The inspiration for the hair this season actually came from a drawing Alexander Wang shared with me when he was designing the collection. I wanted the hair to look drawn on the models like Alex’s illustration, so I used very straight lines to create the illusion that the hair was stuck on. I didn’t want the hair to be too normal. I wanted to make something classic, a little different so certain elements were slightly off. ” -Guido, Redken Creative Consultant

Redken Products Used:

-control addict 28 extra high-hold hairspray

shine flash 02 glistening mist



Create the Look:

    1. Apply pillow proof blowdry express primer to damp hair
    2. Blow dry hair until completely dry and straight with a natural bristle brush
    3. Divide hair into two sections (top and bottom), fastening the bottom and larger section into a low ponytail with an elastic
    4. Create a deep and clean side part with the top section
    5. Using a finishing brush, start to comb the front section forward to create side swept bangs
    6. Secure swept bangs with a bobby pin and add the remaining lengths to low ponytail
    7. Apply control addict 28 extra high-hold hairspray to top of head to smooth any remaining flyaways
    8. Spray control addict 28 directly on side swept bangs until wet
    9. Use a blow dryer and a comb to mold the side swept bangs
    10. Remove bobby pins
    11. Coat the hair with shine flash 02 glistening mist to increase shine

Photos by Matt Lever for Redken.


To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram

Leave a Reply