Redken’s NYFW FW 2014 Reed Krakoff Recap



Hair by Guido, Redken Creative Consultant



Redken Creative Consultant Guido used satinwear 02 prepping blow-dry lotion to give the clean, damp hair a bit of weight and then let it dry naturally. The reality of hair, with its natural movement and imperfection, is considered luxurious and makes for a nice juxtaposition alongside the elegant, rich looks seen at Reed Krakoff.


“Natural hair, which is inherently simple and wearable, works particularly well with high fashion clothing. This is why we continue to see easy, effortless hairstyles on the runway. Most designers, especially in New York, do not want a complicated idea of hair. The hair at Reed Krakoff is very natural and there isn’t one kind of girl. I worked with the models’ natural textures and lengths to keep as much individuality as possible.” -Guido, Redken Creative Consultant

Redken Products Used – Collection:

satinwear 02 prepping blow-dry lotion



Create the Look:

Shampoo and condition the hair with Redken Pure Moisture shampoo and conditioner

Apply satinwear 02 prepping blow-dry lotion to damp hair
Allow hair to dry naturally

Use a curling iron to add movement into the mid-lengths and ends if necessary

Photos by Greg Kessler for Redken.


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