Stratosphere Casino, Hotel & Tower Partnership with Las Vegas Academy Sets Graphic Design Students in Motion
Think of it as a lesson in real world experience that many high school design students never get. Students of Las Vegas Academy of the Arts (LVAA) Graphic Design teacher Ashley Stroud are working on a special project for the Stratosphere Casino, Hotel & Tower. The students have been asked to create a special animation that will appear on the Stratosphere’s video marquee on New Year’s Eve where it will be seen by thousands of people on the Las Vegas Strip. The project began in August when students, a mix of second and third year graphic design students, were given the parameters of the assignment, technical specifications and learned about the project timeline.
Under the guidance of Ms. Stroud, the students submitted early concepts to the property which then offered feedback and advice on improving the concepts.
On October 16, 2014, during a visit to the school, Stratosphere Director of Marketing Todd Ford and Marketing Manager Laiyla Bass had their first chance to look at the motion graphics in person and observe color choice and messaging. Ford and Bass also offered ideas to help the motion graphics visually stand out the video marquee.
“This is an incredible opportunity for the students to use their skills to create something for an actual client and to learn about the back and forth approval process, as they would as graphic designers in the real world,” said Ashley Stroud, Graphics Design teacher at LVAA. “This will help them immensely in understanding their future careers.”
“We believe this kind of partnership that allows students to learn and excel is what a good community partner should do,” said Paul Hobson, Vice President, General Manager Stratosphere Casino, Hotel & Tower. “By providing opportunities like this, students are getting valuable insight into their chosen career paths.”
Some of the graphics students worked with the Stratosphere last school year when the property approached students to create special social media messaging for visitors attending the Electric Daisy Carnival (EDC). One design was ultimately chosen and the winning student designers were awarded their own iPad mini by the Stratosphere.
This year’s project includes eight design teams. Each will present their final project next month before a panel of Stratosphere executives and employees who will pick the winning design.
Photo credit: Stratosphere Casino, Hotel & Tower