NEW! SHAPE CONTROL For permanently smoothed hair


For permanently smoothed hair

Description: Redken’s newest texture range, Shape Control, addresses the need for safer texture products with innovative technology that will help consumers take permanent control of the shape of their hair. Redken’s Shape Control system, which is formulated without formaldehyde, provides permanent thermal straightening for sleek, smooth styles.

Who is Shape Control for?
Shape Control is a range of customizable permanent texture products designed for high-maintenance clients who desire long-lasting smooth or straight styles without compromising their health and the condition of their hair.

Shape Control utilizes Kera-Shape Complex technology combined with a breakthrough texture system to achieve the desired end result of sleek smoothness.

How is it Used?







Cold Smoothing



 · Relaxes curls

· Reduces volume

· Smoothes out frizz

Safe Straightening



· Straightens hair [with straightening iron]

·Provides volume and frizz control, even at high humidity levels

·Thermally reconditions – hair feels softer, smoother, and shinier

Launch: December 2011
Available:  Salons nationwide

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