HUGO BOSS
Fall/Winter 2015
Hair by Guido, Redken Global Creative Director
Aside from taking Edie Campbell back to black exclusively for Hugo Boss’s Fall/Winter 2015 show, Redken Global Creative Director Guido created a natural, sophisticated look for the runway this season. Guido used Redken’s Satinwear 02 prepping blow-dry lotion to achieve a smooth, luxurious blow out, and then pulled the hair back into a simple, modern low ponytail for an easy, effortless feeling.
“The Hugo Boss idea of a woman is very sophisticated and modern, so I created this very natural, simple, low ponytail for this season’s show. I used Redken’s Satinwear 02 to get that very luxurious, smooth blow out, and then created a clean center part and tucked the hair behind the ears and pulling back into a sleek, low ponytail at the base of the head. I left the ends of the hair a little bit natural so it doesn’t look so polished or like you’re trying to hard – it feels very easy. And then there’s Edie [Cambell], who I took back to black exclusively for the show. We just did it two days ago, and it’s suits her quite nicely. It’s quite a bold look, and it’s not for everyone, but it just fits her personality.”
Guido, Redken Global Creative Director
Redken Products Used:
frizz dismiss sulfate-free shampoo
frizz dismiss conditioner
satinwear 02 prepping blow-dry lotion
Create the Look:
- Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner
- Apply a quarter-size amount of Redken Satinwear 02 prepping blow-dry lotion throughout damp hair, using fingers to work into the hair from roots to tips
- Using a comb, create a clean center part
- Blow dry hair until smooth using a flat or round brush
- Pull hair back into a low ponytail, securing at the base of the head with an elastic and leaving the ends of the hair natural
Get Edie Cambell’s ‘Back to Black’ Haircolor:
Consult with your Redken Colorist and ask for:
Base Formula
- 2 oz. 1NN (1.0) Chromatics Ultra Rich
- 2 oz. 10 vol. Chromatics Oil in Cream Developer
Refresh Formula
- 2 oz. 03N Espresso Shades EQ Gloss
- 2 oz. Shades EQ Processing Solution
Photos by Lucas Flores Piran for Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.
