Construction of new $9 million food court by Feel Good Brands is underway at Circus Circus Hotel & Casino Las Vegas


Feel Good Brands brings America’s most deliciously-iconic dining brands to the Las Vegas Strip with new multi-unit eatery

Major renovation project is underway at Circus Circus Hotel & Casino Las Vegas to bring best-in-class food served fast-dining options to The Strip this summer

Las Vegas-based Feel Good Brands continues to bet big on Vegas as they invest and expand across the famed Las Vegas Strip, with the announcement of a new, multi-million dollar eatery. Dedicated to redefining the traditional food court and presenting “feel good” moments by providing deliciously unhealthy food served fast, Feel Good Brands’ new quick-dining multi-unit eatery will offer a collection of America’s most iconic, distinctive, and delicious dining brands, including Popeyes Louisiana Kitchen, Pick Up Stix, Dairy Queen Grill & Chill, Einstein Bros.® Bagels and more.

Encompassing nearly 15,000 square feet, the expansive, newly-constructed eatery is set to open inside Circus Circus Hotel & Casino Las Vegas this summer.

The fast-casual and quick-dining markets continue to flourish and Feel Good Brands is dedicated to changing the perception of a traditional food court. Scheduled to open in the summer of 2021 and costing more than $9 million, the new food court at Circus Circus Hotel & Casino Las Vegas is one of the most extensive construction projects to take place at the property in decades. Construction of the new dining outlets included structural changes to the building – taking a portion of the property that was previously outside and bringing it inside – the repurposing of existing retail space and the actual expansion of the property’s footprint.

“Our project at Circus Circus is extensive and we’ve literally peeled back layers of history as we complete one of the largest renovations in years. There is definitely some cool history to the property and we’re excited to be a part of its future,” said Founder and CEO of Feel Good Brands, Lincoln Spoor.

Located adjacent to the casino floor, the new food court at Circus Circus is scheduled to open over the summer and will offer a variety of delicious and iconic dining options, including Popeyes Louisiana Kitchen, Pick Up Stix, the Las Vegas Strip’s first Dairy Queen Grill & Chill, and Feel Good Brands’ second Strip location of Einstein Bros.® Bagels. Those dining options join the already successful Krispy Kreme (a brand first brought to the Western United States by Feel Good Brands in 1998), and coming soon, CInnabon, Hot Dog on a Stick, and more.

“Feel Good Brands has made a substantial investment in taking the food choices at the property to a new level, and this expansion is just one of exciting new developments we have coming soon to our world-famous property,” said Senior Vice President of Operations of Circus Circus Hotel & Casino Las Vegas, Shana Gerety.

“We’re really excited about this project as we are taking a space that, in its previous life, served other purposes and we get to put our touch on it and create feel good food moments for both locals and visitors,” said Spoor.

For more information on Feel Good Brands, please visit  For more information on the new spaces at Circus Circus Hotel & Casino Las Vegas, please visit

About Feel Good Brands
Feel Good Brands was founded by Lincoln Spoor in 1998. He was instrumental in bringing the most sought-after doughnuts in the country to the heart of Nevada and the Western United States when he opened multiple Krispy Kreme locations. Today, Feel Good Brands represents a collection of 10 iconic and best-of-class brands. The company strives every day to provide customers with an exceptional dining experience.

About Circus Circus Las Vegas
Circus Circus Las Vegas is a privately owned hotel and casino that offers dining, shopping, entertainment and more than 101,000 square feet of gaming space. A family favorite Las Vegas resort since its inception, Circus Circus provides affordable rates for its nearly 4,000 guest rooms in its lodge, tower rooms, suites and RV Park, and family-fun activities ranging from the thrills of The Adventuredome theme park to live circus acts right on the casino floor.

For information visit, or follow the property on social media: Facebook:; and Twitter, Instagram @CircusVegas

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Construction of new $9 million food court by Feel Good Brands is underway at Circus Circus Hotel & Casino Las Vegas