SIMON NAMES LOCAL STYLE SETTER FOR THE FORUM SHOPS AT CAESARS
Local Blogger, Kishana Holland-Johnson, to Provide Fashionable Point of View
to Las Vegas Market
Simon Property Group announces a fashionable alignment between The Forum Shops at Caesars and Las Vegas fashion blogger, Kishana Holland-Johnson. With a true passion for fashion, Holland-Johnson has been tapped as a Simon Style Setter and will provide a local opinion on all things related to fashion, style and beauty.
The announcement of the local Style Setter is part of a nationwide rollout by Simon where more than 40 style bloggers were selected from a pool of over 700 applicants to be their local Style Setters. Part of the selection process included the submission of a sample blog post which was voted on by the mall’s Facebook fans. Shoppers can expect Style Setter posts to be packed with relevant information about current trends, shopping tips, beauty insider information, style guidance and the word on the up-to-the minute items available at The Forum Shops. Style Setter bloggers will also occasionally participate in fashion related events at the mall including store openings and fashion shows.
”Our approach with the Style Setter program is to hyper-localize fashion content to make it most relevant to shoppers at The Forum Shops. We look at ourselves as having a unique opportunity to be content curators,” said Jacque Ellis, vice president of corporate events for Simon. “You will see this content integrated across Simon’s digital assets. This program also reinforces Simon’s commitment to fashion & style.”
“We are so excited to announce Kishana Holland-Johnson as the new Forum Shops Style Setter,” said Maureen Crampton, director of mall marketing and business development. “She will undoubtedly be a great asset and contribute to our overall media mix. We are thrilled for her to provide our customers a terrific fashion source and resource that wholly represents The Forum Shops.”
Kishana Holland-Johnson has been fashion savvy since childhood. She parlayed her lifelong love of fashion into a successful career in the industry and ultimately founded Tres Chic Style an online destination for all things fashion, style and beauty. The outlet started as a blog and has grown to include national and local shopping events, philanthropic endeavors and more.
“I could not be more thrilled with the Style Setter recognition and to be aligned with The Forum Shops at Caesars – one of the most highly-acclaimed retail centers worldwide.” said Holland-Johnson. “There is a great appetite in the Las Vegas area for fashion trend updates, tips and retailer information. I look forward to being a reliable resource for all things fashion and for creating experiential retail opportunities for Las Vegas visitors and locals alike.”
For additional information, please visit stylesetter.simon.com
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.