Miracle Mile Shops plans 60,000 square-foot redevelopment – welcomes several new stores

Miracle mile shops


Miracle Mile Shops at Planet Hollywood Resort & Casino has begun planning efforts to convert a 60,000 square-foot area on the center’s south end into a dining and entertainment destination.  Additionally, several new stores are set to open soon throughout the center.


Redevelopment planning is underway to convert Harmon Avenue, a 60,000 square-foot area on Miracle Mile Shops’ south end that draws in heavy foot traffic from Las Vegas Boulevard into a restaurant and entertainment destination. Once completed, the area will feature a completely redesigned look and feel as well as multiple new concepts.  The center is currently working with KGA Architecture on designs to create the entirely new pedestrian experience.  Construction on the area is expected to begin in 2015.


“Our goal is to create a walk-able, fun destination activated with day-life and nightlife including live music and restaurants with indoor and outdoor dining,” remarked Jerry Irwin, general manager of Miracle Mile Shops.


While plans for the Harmon Avenue area continue developing, several new stores are set to open throughout other areas of the center.  Scheduled to open this month is health and nutrition hotspot GNC; elite shoe and apparel retailer Shoe Palace; and the first free-standing Alex & Ani store in Las Vegas, featuring bangle bracelets, necklaces, earrings and rings that adorn the body, enlighten the mind, and empower the spirit.  Additionally, Chipotle will bring its Mexican cuisine to Miracle Mile Shops this fall, and comic and fandom online retailer Ink & Vector recently opened its first and only pop-up location within the center.


Other additions to Miracle Mile Shops’ eclectic lineup are expected to be announced soon.  For more information on leasing opportunities within the center, visit

Harmon Avenue

About Miracle Mile Shops:

Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and live entertainment venues.  The center is home to PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and bull riding; H&M; Sugar Factory, the sweet shop adored by Hollywood’s hottest celebrities; American clothing line and complete lifestyle brand Original Penguin; Chicago popcorn legend Garrett Popcorn Shops’ only Las Vegas location; GUESS; Urban Outfitters; True Religion Brand Jeans; 15,000-square-foot bar and restaurant Cabo Wabo® Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the first House of Hoops by Foot Locker in the city; as well as a multi-million dollar fountain show.  Miracle Mile Shops is owned by Tristar Capital and RFR Holding LLC, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC.


Miracle Mile Shops is open 10 a.m. – 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday.  For more information, call (888) 800-8284 or visit Keep up with the latest Miracle Mile Shops news via Facebook, Twitter, Instagram and YouTube.

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