National Finals Rodeo – Ram Rodeo Series In Las Vegas December 4th through 13th – Visit The Ram Truck Center Onsite – Thomas and Mack Center


2014 Ram 1500


The Ram Rodeo Series Rides Into Town

From Horses To Horsepower – Saddle Up With The Ram Truck Brand

For over 30 years the Ram Truck brand has been an avid sponsor of the sport of rodeo. The Ram Rodeo Series was established in 1981 to assist U.S. Ram Truck dealers in showcasing new products through the venue of rodeo. Ram does more than sponsor rodeos on behalf of local dealers: the brand supports two important passions of American culture – rodeos and automobiles – while paving the way for future generations of cowboys and cowgirls through scholarships, auctions and various initiatives.Hosting more than 560 rodeo events a year, the Ram Rodeo Series has become a main attraction in the community, drawing large crowds of fans out to watch the cowboys and cowgirls face the challenges and thrills of each of the traditional rodeo events. With all rodeos being live, no two shows are alike. Whether it’s the National High School Rodeo Finals or Wrangler National Finals Rodeo (WNFR), the Ram Truck brand drives the spirit of the sport of rodeo. Through the Ram Rodeo Series, the Ram Truck brand is proud to be the Official Truck of the PRCA, WPRA, NIRA, NHSRA, and the NLBRA.



  • Visit the Ram Truck brand onsite at your local rodeo to view the new line up of 2014 Ram 1500, 2500 and 3500 pickup trucks
  • Enter the 2014 Chrysler Group National Giveaway for a chance to win $45,000 toward any eligible Chrysler Group vehicle at the rodeo
  • One lucky participant could win a Ram branded belt buckle
  • The high money winner in a single event at the Wrangler National Finals Rodeo will win a brand new Ram pickup truck
  • Ram Truck brand and local dealerships are dedicated to raising funds to support local charities through scholarships, giveaways and auctions

  • The Ram Rodeo Series started more than 30 years ago with only 18 events and now sponsors more than 560 events throughout the United States
  • The Ram Rodeo Series began in 1981 and by 1982 the Ram Truck brand was named as the “Official Truck” of the PRCA
  • Five $1,000 scholarships will be awarded to the National Little Britches participants on behalf of the Ram Truck brand
  • Through the Ram Rodeo Series, the Ram Truck Brand is the official sponsor of the National InterCollegiate Rodeo Association where one member has a chance to win a brand new Ram pickup truck




“We are proud to be a part of the Ram Rodeo Series and to give our mutual fans the opportunity to experience the most fuel efficient and capable line up of full-size pickup trucks on the market.”

Robert Hegbloom
President and CEO – Ram Truck Brand

“The ‘Ram Ride and Drive’ will be engaging and memorable for riders as they experience the refined interior, capabilities and handling of the Ram 1500, 2500 or 3500.”

Robert Hegbloom
President and CEO – Ram Truck Brand

“The PRCA, WPRA, NIRA, NHSRA, and the NLBRA have always been great partners of the Ram Truck brand because it is easy to see that the competitors and the fans are as passionate about their sport and their trucks as we are at Ram.”

Robert Hegbloom
President and CEO – Ram Truck Brand

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
Vehicle QuickFacts

Ram 1500

  • Recognized for the EcoDiesel V-6 engine, new eight-speed automatic transmission and standard rear coil suspension, Ram was named “Pickup Truck of the Year” by
  • The Ram 1500 named “Best Pickup Truck” by MotorWeek’s Drivers’ Choice for the second year in a row
  • Chosen by the Rocky Mountain Automotive Press, Ram won the “2013 Rocky Mountain Truck of the Year,” for class-leading ride and handling, expansive interior, and blend of toughness and refinement
  • Ram 1500 outclasses the competition with fuel economy, torque, style and amenities to satisfy the most demanding truck buyers
  • First-in-segment Fuel Saver Technology, eight-speed automatic transmission, stop-start, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension
  • First to market and only auto manufacturer to offer a small-displacement turbo-diesel engine in a half-ton pickup
  • The Ram 1500 is the most recognizable pickup on the road delivering best-in-class fuel economy of 20 MPG city and 28 MPG highway
  • Unsurpassed powertrain warranty the Ram 1500 is backed with a five years/100,000 miles Powertrain Limited Warranty

Ram 2500 & 3500

  • The 2015 Ram 2500 Laramie Longhorn was recognized as the “Heavy Duty Pickup Truck of Texas,” during the Annual Texas Truck Rodeo
  • Ram Heavy Duty destroys the competition with up to 30,000 pounds of towing capacity, beating the closest competitor by nearly 7,000 pounds
  • Ram Heavy Duty retains the highest level of capability with best-in-class towing, payload and Gross Combined Weight Rating (GCWE)
  • Best-in-class 850lb.-ft of torque, the 6.7-liter Cummins High-Output Turbo Diesel powertrain
  • Segment exclusive rear air suspension for the Ram 2500 and exclusive supplemental air suspension system for the Ram 3500
  • Ram reduces operating costs via new diesel exhaust after-treatment to deliver best-in-class 15,000-mile oil-change interval and contributes to a 10 percent fuel-economy gain
  • The 2014 Ram Heavy Duty and Chassis Cab trucks are backed with an unsurpassed five-year/100,000-mile Powertrain Limited Warranty



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