Oakley to Open Store at Miracle Mile Shops in Las Vegas on July 18
Retail Destination Infuses Performance, Technology and Style for Ultimate Brand Experience
WHAT: Oakley, Inc., one of the world’s leading sports performance brands, will celebrate the grand opening of its new Oakley Store on Saturday, July 18, 2015 at the Miracle Mile Shops in Las Vegas, NV. This new retail location will offer Oakley’s full line of sports performance, active and lifestyle eyewear, as well as apparel and other accessories in core sport categories, including men’s lifestyle, men’s and women’s training, and men’s surf.
Oakley stores are the only in-person destination where customers can build custom eyewear from the ground up to meet the specific needs of their outdoor sport or activity. At the Miracle Mile Oakley Store, customers will be able to select from 21 different lens tints, 28 frame shapes, colors and icons to create a truly individual pair of sunglasses designed to improve their game and protect their eyes.
Throughout the weekend, customers will enjoy a variety of events and giveaways in honor of the store opening, including an in-store DJ and gift with purchase.
WHEN: Grand Opening – Saturday, July 18, 2015
· Sunday – Thursday: 10:00am – 11:00pm
· Friday – Saturday: 10:00am – 12:00am
WHERE: Oakley Store at Miracle Mile Shops
3663 Las Vegas Blvd South, Suite 15
Las Vegas, NV 89109
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.