Photos: Vocal impressionist Véronic DiCaire kicks off Hard Rock Cafe’s Annual Pinktober campaign with ribbon cutting ceremony


SIGHTING: Vocal impressionist Véronic DiCaire kicks off Hard Rock Cafe’s Annual Pinktober campaign with ribbon cutting ceremony

 In celebration of Hard Rock International’s 14th Annual PINKTOBER™ campaign, Las Vegas’ newest headliner, Véronic DiCaire, kicked off the program at Hard Rock Cafe on the Strip with a ceremonial ribbon cutting on Tuesday, Oct. 1. After welcoming guests to the event, Véronic cut the pink ribbon with a matching pair of scissors, before sitting down to customize her very own Hard Rock limited-edition PINKTOBER t-shirt.

For the month of October, Hard Rock’s Rock Shop will be selling the shirts, along with their classic t-shirts and giving visitors the option to customize them for a cause. Hard Rock also invites fans to share their creations on social media, using hashtags: #makeitpink and #Pinktober. A portion of the proceeds will benefit Susan G. Komen for the Cure®, an organization dedicated to combating breast cancer at every front.

Hard Rock’s PINKTOBER program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe.  Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local breast cancer charities such as Susan G. Komen and other breast cancer research and awareness organizations.

Fans can also get into the hottest color of the season with Hard Rock’s 2013 PINKTOBER products, including a collector’s edition pin, T-shirt, bracelet, tote, robe, scarf, pink sheets and more! All products will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and online at  Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation (BCRF) and local breast cancer charities with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

 Headliner, Veronic, kicks of Pinktober at Hard Rock Cafe on the Strip on Oct. 1, 2013 Veronic customizes her own limited-edition Pinktober Hard Rock tee at the t-shirt customizing window Veronic kicks of Pinktober at Hard Rock Cafe on the Strip on Oct. 1, 2013

Hard Rock Cafe Las Vegas on the Strip:

Saturday, October 5, 2013            Making Strides Against Breast Cancer Walk
Saturday, October 12, 2013          Frank Turner & The Sleeping Souls Concert
Saturday, October 18, 2013          Ani DiFranco Concert


Hard Rock Cafe Las Vegas at Hard Rock Hotel:

Friday, October 4, 2013                  Bikefest Breakfast Buffet at 8:00am-10:00am
Saturday, October 5, 2013            Making Strides Against Breast Cancer Walk
Thursday, October 10, 2013         Katie Cole Concert
Monday, October 28, 2013           Mobile Mammovan Event at 8:15am-3:15pm                     


For event ticket information, visit  For additional information on the PINKTOBER™ program, please visit


About Susan G Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Susan G. Komen is the boldest community fueling the best science and making the biggest impact in the fight against breast cancer. Thanks to events like the Komen Race for the Cure, we have invested almost $2 billion to fulfill our promise, working to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. For more information, visit


About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In 2013, BCRF has committed $45 million to support the work of more than 200 researchers at major medical institutions across the United States, Canada, Latin America, Europe, China, the Middle East and Australia.  With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the eleventh time since 2002, it has earned 4 stars from Charity Navigator.  Additionally, BCRF is the only breast cancer organization rated an “A+” by CharityWatch.  For more information about BCRF,


About Hard Rock International
With a total of 173 venues in 53 countries, including 137 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Ibiza, Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit



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