Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style


Finally, styling designed for color treated hair! Pureology’s new Style + Protect includes eight must-have styling essentials that delivery salon-quality results and unbeatable color protection for all women. Infused with natural oils and extracts and Pureology’s exclusive AntiFade Complex®, the new Style + Protect collection guards strands against heat, pollution, and UV rays so haircolor stays vibrant and beautiful. As with all Pureology formulas, the new Style + Protect range is also 100% vegan and ZeroSulfate®.

The eight styling essentials of Pureology’s new Style + Protect collection include:

  • Wind Tossed Texture Finishing Spray is a lightweight texture spray designed to add texture and movement to the hair while enhancing body and shine. Sunflower Seed Extract add shine without adding weight.
  • Refresh & Go Dry Shampoo is a non-drying, oil-absorbing dry shampoo for achieving a fresh, second day style and beyond. Rice Starch helps absorb oil while adding effortless movement and texture.
  • Shine Bright Taming Serum smooths frizz and seals the cuticle, increasing shine without the weight of a serum. Coriander Seed Oil adds shine and tames fly-aways.
  • Mess It Up Texture Paste is a medium hold, crème wax that provides flexibility and control while creating depth and texture, all with a subtle shine. Shea Butter adds shine and fights frizz, staying moist all day.
  • Beach Waves Sugar Spray creates effortless texture or tousled waves. Made with Sugar Cane, it’s the perfect alternative to a salt spray, which can be drying to the hair and fade haircolor.
  • On The Rise Root-Lifting Mousse is a medium control directional mousse that offers all day volume and shine to the root area and beyond. Vegetable Protein adds lift and volume without buildup on the scalp.
  • Soft Finish Hairspray is a flexible, layerable hairspray that holds hair in place without crunch. The zero-dulling, fast-drying, micro-fine spray provides a brushable, flexible hold with a radiant shine finish. Orange Peel helps to set any style for a workable finish and shine.
  • Lock It Down Hairspray is a high-hold, zero-dulling hairspray for an all-day hold. This fast-drying, micro-fine finishing spray offers maximum control and hold while maintaining radiant shine. Olive Oil helps to maintain shine and fight dryness without compromising on hold.


About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit and like Pureology on Facebook and Instagram.

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Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style.
Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style.