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Available Now: Redken’s NEW! Triple Pure 32 Hairspray – High Hold, No Crunch, and a Neutral Fragrance

 

Redken’s newest styling innovation: the NEW! Redken Triple Pure 32 Hairspray: a high-hold, no crunch hairspray with a neutral fragrance! Perfect for those who don’t like products with a strong fragrance, or don’t want their hair products to compete with their perfume/cologne, the NEW! Redken Triple Pure 32 Hairspray delivers professional performance sans a strong smell – for a high-hold, no crunch look you can see, but not smell. Plus, it’s housed in a crisp white and rose gold bottle, which is perfect for an Instagrammable top shelf. This hairspray also features our beloved, patented tri-actuator that you can find on Triple Take 32 for a superfine, even mist.

 

“I always have a high-hold hairspray in my kit. It’s the perfect product that works with you: you can spritz it directly on your client’s hair for a high-hold finish without any crunch or residue, or spritz a bit on your palms and run it down your lengths for frizz control with a looser hold. The neutral fragrance in the NEW! Redken Triple Pure 32 Hairspray is great for picky clients who don’t like a strong smell. Plus, everyone keeps asking me about the rose gold bottle – it really stands out in my kit!” – Redken Brand Ambassador Chad Wood.

 

The NEW! Redken Triple Pure 32 Hairspray is $24.00 and is available in September 2019. However, you can get it NOW at Ulta.com!

 

 

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Get The Look! Redken Brand Ambassador Chad Wood Styles Isabela Moner Using Redken Products

 

On Monday, August 5th, Redken Brand Ambassador Chad Wood got Isabela Moner ready for a full day of press for her new movie, Dora and the Lost City of Gold, utilizing Redken products. Check out how to get the look, below!

 

“Isabela and I wanted to go for a soft, luxurious wave for her press day to perfectly balance out her exaggerated sleeve. I used one of my new favorites, Redken Extreme Play Safe, which came out this month, to heat protect her hair and keep it healthy and shiny.” – Redken Brand Ambassador Chad Wood.

 

GET THE LOOK:

  • Prep damp, freshly-washed hair with the NEW! Redken Extreme Play Safe to heat protect and strengthen.
  • Blow out hair with a round brush, keeping volume on the lengths and ends.
  • Once full dry, create soft bends in the hair using a 1” iron, alternating the direction back and forth with each section.
  • Allow hair to cool then brush through with a wide-toothed comb to soften.
  • Add a few spritzes of Redken Triple Dry 15 throughout your lengths and tousle with your fingertips to add volume and an effortless finish.
  • Finish the look with a few spritzes of Redken Control Addict 28 Hairspray for hold and to ward off humidity-related frizz, then add a final few sprays of Redken Shine Flash 02 for a glossy finish.
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Get the Look in 4 Easy Steps with Takashi and NEW! RUSKPRO

Get the Look in 4 Easy Steps with Takashi Kitamura and New!
RUSKPRO® Professional Hair Care System

 

Rusk®Global Ambassador and world renowned platform artist, Takashi Kitamura, shares the 4-1-1 on how to achieve salon quality hair in just 4 easy steps with NEW! RUSKPRO®. This revolutionary hair care system contains CDEpHlex³™ Technology, which creates an invisible barrier that wraps around the hair fiber to help seal and protect hair from Color fading, Damage and Environmental pollution. With Takashi’s pro tips and techniques combined with these high-performance products, you’ll look (and feel!) like a superstar in no time

 

STEP 1: CLEANSE

After cleansing hair with shampoo, generously spray Restore01 Leave-in Conditioner approximately 10 to 12 inches from hair. Use a wide tooth comb to help distribute product evenly through the hair from roots to ends. Now, get ready for some heat! SRP: $19

 

STEP 2: VOLUMIZE

Take horizontal sections and spray Volumize02 Volumizing Foam in a zig-zag pattern down the entire length of the section. Use a wide tooth comb to evenly distribute product from roots to ends. Now it’s blow dry time! Use Rusk Engineering Speed Freak®Professional 2000 Watt Dryerand a round brush to create maximum body. “I like to blow dry starting from the side and working towards the front, so clients can immediately see the results,” says Takashi. “Once both sides are finished, I starting blow drying the back of the head, paying close attention to the crown, ensuring I create a lift from the root.” SRP: $19

 

STEP 3: POLISH

Use a pea size amount of Polish04 Gloss Wax, work into palm of hands and emulsify between fingers. Apply product from the mid shaft to the ends to create separation, adding just the right amount of sophistication to your new glam look. SRP: $19

 

STEP 4: BUILD

We’re almost done! Section hair and spray Build04 Light Hold Hairspray approximately 10 to 12 inches from the hair to help build body. “I like this product for its layer-able quality and the versatility it provides. It delivers instant shine, humidity resistance and control, and yet it brushes out easily, creating a piecey look with movement,” says Takashi. SRP: $19 

 

RUSKPROcollection consists of 14 products that harness cutting-edge technologies to meet high-performance standards across every category: CARE01, STYLE02, TEXTURIZE03 and FINISH04. The collection of products is suitable for all hair types, colors and textures, are free of Sulfates and Parabens, and are animal Cruelty Free.Available in liter, retail and travel sizes, RUSKPRO is sold at Ulta, Amazon, Comosprof stores and Professional Beauty Distributors nationwide. For more information, visit www.rusk1.com.

 

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Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style

 

Finally, styling designed for color treated hair! Pureology’s new Style + Protect includes eight must-have styling essentials that delivery salon-quality results and unbeatable color protection for all women. Infused with natural oils and extracts and Pureology’s exclusive AntiFade Complex®, the new Style + Protect collection guards strands against heat, pollution, and UV rays so haircolor stays vibrant and beautiful. As with all Pureology formulas, the new Style + Protect range is also 100% vegan and ZeroSulfate®.

The eight styling essentials of Pureology’s new Style + Protect collection include:

  • Wind Tossed Texture Finishing Spray is a lightweight texture spray designed to add texture and movement to the hair while enhancing body and shine. Sunflower Seed Extract add shine without adding weight.
  • Refresh & Go Dry Shampoo is a non-drying, oil-absorbing dry shampoo for achieving a fresh, second day style and beyond. Rice Starch helps absorb oil while adding effortless movement and texture.
  • Shine Bright Taming Serum smooths frizz and seals the cuticle, increasing shine without the weight of a serum. Coriander Seed Oil adds shine and tames fly-aways.
  • Mess It Up Texture Paste is a medium hold, crème wax that provides flexibility and control while creating depth and texture, all with a subtle shine. Shea Butter adds shine and fights frizz, staying moist all day.
  • Beach Waves Sugar Spray creates effortless texture or tousled waves. Made with Sugar Cane, it’s the perfect alternative to a salt spray, which can be drying to the hair and fade haircolor.
  • On The Rise Root-Lifting Mousse is a medium control directional mousse that offers all day volume and shine to the root area and beyond. Vegetable Protein adds lift and volume without buildup on the scalp.
  • Soft Finish Hairspray is a flexible, layerable hairspray that holds hair in place without crunch. The zero-dulling, fast-drying, micro-fine spray provides a brushable, flexible hold with a radiant shine finish. Orange Peel helps to set any style for a workable finish and shine.
  • Lock It Down Hairspray is a high-hold, zero-dulling hairspray for an all-day hold. This fast-drying, micro-fine finishing spray offers maximum control and hold while maintaining radiant shine. Olive Oil helps to maintain shine and fight dryness without compromising on hold.

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, our products contain the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

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Pureology’s 2017 Holiday Gift Sets, available now!

 

Spread the Colour & Cheer!
Give colourfully this holiday season with Limited Edition Gift Sets featuring the most popular haircare systems and complimentary petites from Pureology

 

Trying to find the perfect gift for everyone on your list? This holiday season, look no further than Pureology’s colourful Limited Edition Holiday Gift Sets, featuring the brand’s best-selling shampoos and conditioners paired with three complimentary Pureology petites. Give the gift of healthy and vibrant hair, customized to fit your recipient’s hair type, completed with three petites for the perfect present.

The Limited Edition Holiday Gift Sets include:

Hydrate Holiday Gift Set
Moisturizing hair care for dry colour-treated hair
Includes:
 Hydrate Shampoo (8.5 oz.)
 Hydrate Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00 NEW!

Hydrate Sheer Holiday Gift Set
Lightweight hydration for fine, dry colour-treated hair
Includes:
 Hydrate Sheer Shampoo (8.5 oz.)
 Hydrate Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Strength Cure Holiday Gift Set
Helps repair damaged colour-treated hair
Includes:
 Strength Cure Shampoo (8.5 oz.)
 Strength Cure Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

NEW! Clean Volume Holiday Gift Set
Airy volume for fine colour-treated hair
Includes:
 Clean Volume Shampoo (8.5 oz.)
 Clean Volume Condition (8.5 oz.)
 NEW! Clean Volume Weightless Mousse (2.2 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Perfect 4 Platinum Holiday Gift Set
Extra care for fragile, highlighted and highly lifted hair
Includes:
 Perfect 4 Platinum Shampoo (8.5 oz.)
 Perfect 4 Platinum Condition (8.5 oz.)
 NEW! Hydrate Air Dry Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $91.00

Smooth Perfection Holiday Gift Set
Smoothing hair care for frizz-prone colour-treated hair
Includes:
 Smooth Perfection Shampoo (8.5 oz.)
 Smooth Perfection Condition (8.5 oz.)
 Smooth Perfection Intense Smoothing Cream (1 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Fullfyl Holiday Gift Set
Thickening hair care to boost colour-treated hair
Includes:
 FullFyl Shampoo (8.5 oz.)
 FullFyl Condition (8.5 oz.)
 FullFyl Densifying Spray (1.0 oz.)
 Colour Fanatic Multi-Tasking Beautifier (1 oz.)
 Colour Stylist Supreme Control maximum hold zero-dulling hairspray (2.1 oz.)
Price: $58.00

Pureology’s Holiday Gift Sets will launch in salons nationwide November 2017. Visit Pureology.com to buy authentic Pureology products or find a local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

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Braid It Up – A New Summer Top Knot Created By Pure Artist Sandra Joseph!

As temperatures rise, Pureology’s own Pure Artist Sandra Joseph has created an updated top knot perfect for those hot summer days on the horizon. Whether you’re hitting up a local beach or island hopping somewhere tropical, Sandra’s quick and easy braided style will keep you looking effortlessly chic yet cool all season long!

Here’s how to get the look:

 

  1. Lightly mist Pureology Colour Fanatic Multi-Tasking Hair Beautifier through damp hair to prime and protect. For added protection and volume, add small amount of Pure Volume Style + Care Infusion then blow dry upside down with a paddle brush. This technique will provide lift by getting the roots moving the opposite direction.
  2. With your head still flipped upside down, separate the center section of hair and begin a Dutch braid at the nape of the neck. Continue braiding the up the center back of the head, then secure the braid at the ends with an elastic.
  3. Flip head upright and gather remaining lengths of hair along with the braid and secure into a high ponytail. Lightly mist Strengthening Control Zero Dulling Hairspray for a light hold and to smooth fly-aways.
  4. Wrap hair around the base of the ponytail creating a bun. Pin the bun into place then lightly pull a few pieces loose for a softer finish.
  5. Complete you look with another mist of Strengthening Control Zero Dulling Hairspray for added shine and hold.

 

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This Festival Season, Redken-Ready Braids with Redken Educator Spencer Henry!

This festival season, get Redken-ready braids with top tips and tricks from Redken Educator Spencer Henry!

 

Step 1:

 

Step 2:

  • Isolate the front left and front right quadrants of the hair to create a traditional 3-strand braid, incorporating a ribbon of your choice onto the middle section securing with a clip.
  • Braid the hair as normal utilizing Redken Forceful 23 Super Strength Hairspray to keep things tidy, and finish by taking an elastic to secure the ends, and replacing your clip with a hair pin to hold ribbon in place.
  • Repeat on the opposite side of your head. Using your fingers or a wide-tooth comb to mess up those curls a bit.

 

Step 3: 

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Spring Styling Favorites From Sam Villa, New Global Artistic Ambassador for Redken!

With warmer weather around the corner, it’s time to switch out your favorite styling products for a new spring look. Whether you’re looking to enhance your hair’s own texture, or create some waves and curls in straight hair, Sam Villa, the New Global Artistic Ambassador for Redken has some styling favorites for you!

  • First, prep hair with Redken Outshine 01, a lightweight anti-frizz hair polishing milk for all hair types that delivers mild control, incredible hair shine and sleek smoothness that also repels humidity – making it the perfect first step for the warmer months!
    • SAM à “I love using Redken Outshine 01 to prep hair in humidity. It not only gives the hair shine, but also adds smoothness that lasts all day. It’s one of my favorite stylers in my kit since it’s so versatile and can prep the hair for so many different looks. I simply pump 1-2 pumps into my hands, rub the product between my hands to evenly distribute and use my fingers to comb it through the lengths on damp hair to ease frizz.”

  • Next, protect your hair from heat with Redken Hot Sets 22, which shields strands against hot tools up to 450 degrees! What’s more, it also boosts shine, adds touchable hold and features Redken’s Heat Restyling Technology so you can apply once and restyle as needed.
    • SAM à “I always, always used a heat protectant on the hair when I am heat styling. Not only does it help guard against damage, but Redken’s heat stylers also guard against heat damage and even aid in adding manageability to the hair, so the style you create lasts all day long.”

  • To lock in your style, grab Redken Forceful 23 Super Strength Hairspray, an anti-frizz strong hold hair finishing spray gives hair ultimate strength, lasting lift, shape memory and frizz-free shine. Simply spritz throughout your lengths, or spray a little into your palms and run hands through your hair to tame flyaways.
    • SAM à “When it comes to enhancing or creating hair texture, I always think of hairspray as your insurance. You wouldn’t buy a car without car insurance – why would you set up an amazing style and forget to set it? Redken has a wide array of hairsprays in a variety of strengths, but one of my favorites is Redken Forceful 23 Super Strength Hairspray as I find it to be incredibly versatile. If you spray it directly onto your hair, you get a strong hold, but if you spritz a little in your palms and use your hands throughout your lengths, you can soften the result while keeping the hold.”
    • SAM’S HOT TIP: “Get those bobby pins to stay! Place bobby pins on a paper towel. Spray with Redken Forceful 23 Super Strength Hairspray and allow to dry, giving the pins more tack so they will not slip! When placing a bobby pin into the hair, position the wavy side down to ensure the pin will not slide out.”
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Something’s Brewed! Redken’s NEW Redken Brews Grooming Range

 

INTRODUCING… REDKEN BREWS!

NEW Redken Brews offers the next generation of men’s haircare, styling, skincare and color needs. Inspired by beer, crafted for men.

 

In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to our heritage, the next generation of men’s essentials is here: Redken Brews.  The complete collection includes stylers formulated for endless looks, beer-inspired, malt-infused haircare formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.

 

With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products (noted with a * in their name) Redken Brews is now the complete destination for every man’s grooming needs.

 

“As a master groomer, I use products on men behind the chair every day. My male clients’ focus on personal grooming has grown exponentially over the past few years, so I’m thrilled that Redken has extended their men’s range to help consumers create countless hair looks in their day to day lives. With the addition of a hybrid skincare / beard grooming oil, this line truly encompasses all of my male clients’ needs at home. The masculine, beer-inspired look and feel of this line complements my barber chair as much as it does a man’s bathroom.” – Redken Brand Ambassador Rodney Cutler.

 

Please find details for the entire range by category, below. Styling products are listed in order of control level. Please also follow Redken Brews’ NEW Instagram, @barbersandbrews, to check in on all brand updates.

 

HAIRCARE
PRODUCT NAME DETAILS HOW TO USE
REDKEN BREWS DAILY SHAMPOO, $15.00

 Redken Brews daily shampoo gently cleanses without stripping the hair. This formula has been upgraded to include malt, an ingredient that is great for all hair types. Apply to wet hair, lather, and rinse.

 

Ideal for: All hair types
REDKEN BREWS DAILY CONDITIONER, $15.00

 Redken Brews daily conditioner moisturizes the hair without weighing it down. This formula is now upgraded to include malt, an ingredient that is great for all hair types. After shampooing, apply and distribute through wet hair. Rinse thoroughly.

 

Ideal for: All hair types
REDKEN BREWS EXTRA CLEAN SHAMPOO, $15.00

 Redken Brews extra clean shampoo intensely cleanses to eliminate dirt and oil. Formulated with malt, brewer’s yeast and orange zest, this shampoo helps to remove dirt and oil as well as removing unwanted build-up in the hair. Apply to wet hair, lather, and rinse.

 

Ideal for: All hair types
REDKEN BREWS MINT SHAMPOO, $15.00

 Redken Brews mint shampoo cleanses hair and delivers a cooling sensation on the scalp. This formula is now upgraded to include malt, an ingredient that is great for all hair types. Apply to wet hair. Lather and massage hair and scalp for one minute. Rinse thoroughly.

 

Ideal for: All hair types
REDKEN BREWS 3-IN-1*, $15.00

 Redken Brews 3-in-1 cleanses and conditions hair and cleanses your body, for freshness from head to toe. This formula provides hydration and softens skin. It is now also upgraded to include malt, an ingredient that is great for all hair types. Apply generous amount over wet hair and body. Rinse well.

 

Ideal for: All skin and hair types
STYLING
PRODUCT NAME DETAILS HOW TO USE
REDKEN BREWS WAX POMADE*, $18.00

 

 Redken Brews wax pomade provides mild control, with a shine finish. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Polished styles including side or back swept looks and pompadours.

 
REDKEN BREWS FINISHING CREAM (GET GROOMED), $16.00

 Redken Brews finishing cream uses mild control to create styles with a clean, natural looking finish. Squeeze into palm and apply to damp or dry hair.

 

Ideal for: Styles that need moisture and light hold, also great for textured hair.
REDKEN BREWS CREAM POMADE (MANEUVER), $18.00

 Redken Brews cream pomade provides medium control, with a smooth finish. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Smooth styles with flexibility, also great for pompadours.
REDKEN BREWS HOLDING GEL (GRIP TIGHT), $16.00

 Redken Brews holding gel defines styles with medium control and medium shine. Squeeze into palm, rub hands together and work through damp hair.

 

Ideal for: Styles that need movement, also great for curly hair.
REDKEN BREWS FIBER CREAM (DISHEVEL), $18.00

 Redken Brews fiber cream uses medium control to shape and texturize hair for an undone finish. Rub a small amount in hands and work through damp or dry hair.

 

Ideal for: Loose styles, long hair or buns.
REDKEN BREWS MOLDING PASTE (WORK HARD), $18.00

 Redken Brews paste uses maximum control to mold styles with texture and delivers a natural finish. Rub a small amount in hands and work through damp or dry hair.

 

Ideal for: Styles that need hold and texture.
REDKEN BREWS TEXTURE POMADE (OUTPLAY), $18.00

 Redken Brews texture pomade provides maximum control, with a matte finish. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Textured styles and grungy looks.
REDKEN BREWS CLAY POMADE*, $18.00

 

 Redken Brews clay pomade provides maximum control, with a gritty finish. Ideal for effortless-looking styles or roughed-up texture; also great for fine hair. Rub a small amount into hands and work through damp or dry hair.

 

Ideal for: Effortless-looking styles or roughed-up texture, also great for fine hair
REDKEN BREWS EXTREME GEL (STAND TOUGH), $16.00

 Redken Brews extreme gel provides maximum hold for a high-shine, sculpted look. Squeeze into palm, rub hands together and work through damp hair.

 

Ideal for: Slicked-back styles and the top of an undercut
REDKEN BREWS HAIRSPRAY*, $18.00

 Redken Brews hairspray keeps your style in place with maximum control in a compact, super-charged bottle. Hold 6-12 inches away and spray on dry, styled hair. Reapply for additional control.

 

Ideal for: Keeping all styles in place.
SKINCARE
PRODUCT NAME DETAILS HOW TO USE
REDKEN BREWS SHAVE CREAM*, $18.00

 Redken Brews shave cream provides protection for an extra close and comfortable shave. Suitable for sensitive skin. Apply to wet skin and face. Lather. Shave. Rinse thoroughly. Pat dry.

 

Ideal for: All skin types, including sensitive skin.
REDKEN BREWS BEARD AND SKIN OIL*, $15.00

 

 Groom your beard. Redken Brews skin and beard oil softens facial hair and the skin beneath so your beard looks and feel great. The oil is of 99% natural origin, including oils such as avocado and olive fruit oil. Apply and massage a few drop into your dry beard or skin.

 

Ideal for: All skin and hair types.
REDKEN BREWS CLEANSING BAR, $10.00

 Start fresh with a daily dose of clean. Redken Brews pH-balanced cleansing bar refreshes and conditions the skin. Apply to wet skin and face. Lather. Rinse.

 

Ideal for: All skin types.
COLOR *IN-SALON ONLY
PRODUCT NAME DETAILS AVAILABLE SHADES
REDKEN BREWS COLOR CAMO (In-Salon Service)

 Camouflage grays in 5 minutes the next time you’re getting a trim. The same great formula we love, now in sleek, new packaging.

Benefits include:

·         Ammonia-free liquid haircolor

·         Demi-permanent results

·         Use to camouflage and blend gray

·         5-minute processing time for gray blending

·         10-minute processing for deeper, darker results or when using darker shades

·         Soft grow-out with no visible line of regrowth

 –          Ash Family:

o    Light Ash

o    Medium Ash

o    Dark Ash

–          Natural Family:

o    Light Natural

o    Medium Natural

o    Dark Natural

 

Available: The Redken Brews line is available at Redken salons nationwide, ULTA, JCPenney.com, Ratner, and Great Clips, starting January 2018.

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

 

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This New Year’s Eve, turn up the volume with Pureology!




As the champagne flows and the clock ticks down to midnight, ensure your hair is ready to party well into the wee hours of the morning with Pureology. We’ve asked Ruth Roche, Global Artistic Ambassador of Pureology, for her top tips on keeping the volume turned up this New Year’s Eve. Don’t let your hairstyle fall flat as we prepare to ring in 2017!

 

  • If you have fine hair, Fullfyl 3-Step Hair Thickening System is your wing woman any big night out! Fullfyl creates full-bodied hair with lived-in texture, so you’ll look and feel like you have more hair. The 3-step system is the perfect prep for envious curls with plenty of volume and bounce.

 

  • For extra lift at the crown, the basis for any chic ponytail or chignon, spritz Pure Volume Blow Dry Amplifier into damp hair to infuse with added body and heat protection before styling. Ruth’s pro tip: Blow dry hair with a large round brush to add lift at the root while keeping strands smooth and frizz-free.

 

  • Finishing a party-perfect hairstyle is as important at the styling products used along the way. Supreme Control hairspray will complete the look with firm control and haircolor protection, while holding in the volume and density you’ve achieved. Mist over an updo to keep it flyaway-free all night long, or flip loose curls upside down and spritz away to add body without the weight.

 

 

With 2016 coming to an end, say goodbye to the year in style and turn up the volume in 2017 with Pureology!

 

Launch: Pureology’s FullFyl 3-Step Thickening System will launch in salons nationwide June 2016.

Availability: Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology
products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.
Where to buy link: www.pureology.com/where-to-buy

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Get The Look: Cassadee Pope’s #RedkenReady Look at 54th Annual ASCAP Country Music Awards

cassadee-pope

Get The Look: Cassadee Pope’s #RedkenReady Look at 54th Annual ASCAP Country Music Awards

glow

  1. Prep hair by applying a small amount of Redken Glow Dry Style Enhancing Blow-Dry Oil from roots to ends to give shine and slip to the hair.
  2. Create a defined side part with a comb. Establish the desired width and depth of your braid and section this hair out of the way.
  3. Make an arched parting connecting the your previous section while incorporating the hairline and wrapping to just behind the ear. Section remaining hair out of the way.braid-aid
  4. Apply Redken Braid Aid 03 Braid Defining Lotion throughout the reserved hair to prep for the braid. Starting at the top of your part, begin to French braid the hair closely to the scalp. When you reach the front of the hairline, start to slightly curve your braid to mimic the hairline’s natural movement and continue to curve until you reach behind the ear. Secure braid with elastic.
  5. Parting hair from ear to ear, gather hair into a low ponytail and secure with an elastic.
  6. Secure end of braid with pins to base of the ponytail. Smooth remaining hair in front sections and wrap around head, securing under the base of the ponytail.
  7. Be creative with the ends of the ponytail by shaping a bun-like form, but leave the ends slightly flared out and undone.hairspray
  8. Finish the look with a spritz of Redken Triple Take 32 Extreme High-Hold Hairspray.

 

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Tips For Creating Updos That Last Longer and Look Better

new-york-photo-shoot-11-11-15

Tips For Creating Updos That Last Longer and Look Better

With the holiday season fast approaching, Meghan Hopkins, Artist with Pureology Serious Colour Care and stylist at Cobalt Blue Salon (Austin, TX), gives tips on making updos last longer and look better.

Tips for Creating Height and Foundation

1. Build extra height at the crown by working on root direction during blow drying. Spray Pureology Colour Stylist Root Lift from roots to ends (all over). Use a row brush to get maximum lift at the roots and then a cushion brush to polish the midshaft and ends. Note: A dry blow also helps to smooth curl patterns, cowlicks and cuticles for a more polished look.

2. Crimp roots and midshaft to add texture and volume for a secure foundation for the updo.

3. Do a curl set to get a bend on the ends and more lift at the roots – spray each section with Pureology Colour Stylist Strengthening Control Zero Dulling Hairspray to hold the set.

4. Lace (tease) hair heavily at the roots to get volume and form the hair.

Tips for a Polished Finish

1. Spray a shine spray or hairspray on a large powder makeup brush and lightly go over finished updo smoothing flyaways for a flawless finish.

2. Smoothness in updos starts with the foundation, always spray product, blow dry and work in direction of the cuticle to close it and keep hair as smooth as possible.

“Creating a solid foundation before putting hair up is key because it creates a solid strong updo that still looks soft and flexible,” says Hopkins.

Credits: Hair/Megan Hopkins; Photographer/Tim Francis; Makeup/ Mary Downs

 

Meghan Hopkins has been a hairdresser for over a decade and is currently an artist with Pureology Serious Colour Care working at Cobalt Blue Salon (Austin, TX), a Redken Elite Salon. She has a passion for learning and is committed to an evolving system of education, artistry and experience, focusing on color, updos, finishing and design. She teaches nationally, as well as at Cobalt Blue Salon, and turns to advanced education, industry icons and mentors to keep current on the latest trends, tips and techniques. Philosophy: “If you know the “why” and “how” then the options for creativity are endless.” Accolades: Redken Master Stylist, Level 4, Elite Redken Color and Design Certifications, Cinderella Extensions Certified, Artist with Pureology Serious Colour Care (NYC), attends and teaches classes nationally and at Cobalt Blue, work had been published in media outlets such as Italian Vogue. Instagram: @meghanhopkins1; Facebook: @ meghanhopkinshairart @cobaltbluesalon and Twitter:

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Wedding Day Hair: Survival Tips from Pureology expert Ruth Roche

pureology

 

Wedding season is upon us! Whether you’re in the double digit countdown for a summer wedding or are anxiously awaiting your “big day” this Fall, Pureology Artistic Ambassador Ruth Roche has put together the ultimate survival guide, using Pureology products, on how to achieve the perfect Ruth Roche .

 

Before you walk down that aisle and say “I do”, be sure to  follow Ruth’s simple DIY step-by-steps to prep hair leading up to the big day in order to maintain color and strength, as well as her easy-to-follow day-of tips. With Ruth’s pro tips and Pureology in your corner, you’ll be on your way to achieving your dream hairstyle in no time.

Strength Cure

  • Prepare Your Hair – “You want your hair to look it’s healthiest on the day of so it’s crucial to take care of your hair and use the right products prior to your weddi Many brides grow their hair out in order to achieve elaborate hairstyles and, in an effort, avoid trims altogether, resulting in breakage and spilt ends. Use a strength-building regimen like Pureology’s Strength Cure system which uses Asta-Repair™ to heal, strengthen, and protect from colour oxidation. As your hair grows, protect it from heat and damage by using Pureology Strength Cure Fabulous Lengths and heal any split ends using Pureology Strength Cure Split End Salve.

Smooth Perfection Style

  • Fight Frizz, Not Tears – “If you’re planning to get married outside or in a humid climate, be prepared for frizz. Your best bet could be to wear your hair up, but no matter your final look, your first line of defense will be Pureology’s Smooth Perfection Style + Care Infusion. Emulsify a small amount in your palms and smooth evenly onto damp hair, comb through, then blow dry and style however you wish. The Style + Care Infusion will protect and seal the hair cuticle in addition to preventing frizz. It won’t weigh your hairdo down and will leave your hair looking product-free for the rest of the day. No matter the weather – don’t let it put a damper on your hair!”

Fullfyl 3-Step Thickening System

  • Extensions? Who needs them? – “For weightless shine and voluptuous hair to create that drool-worthy up-do, ditch extensions and try Pureology’s NEW! Fullfyl 3-Step Thickening System to create the appearance and feel of thicker, denser hair. The Fullfyl Shampoo, Conditioner, and Densifying spray feature PhytoBlend™, a plant-derived protein that wraps around the hair fiber, allowing more grip and control when styling the hair. You’re left with a canvas that’s ready for whatever style you choose!”

 Hairspray

  • Quick Change – “If your plan is to quickly switch hairstyles between the ceremony and reception, try wearing your hair in a look that can be worn in a twisted chignon, with the front already done for a half-up half-down look. Use Pureology’s Colour Stylist Strengthening Control Hairspray to hold the style, but drop down the chignon at the back and gently rake through with your fingers to create waves at the back. Lightly mist the hair again for lasting hold without stiffness to keep the half-up half-down look.”Be sure to check out Ruth’s video with step-by-steps on the half-up half-down style.

 

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.

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Pureology’s Twisted Tousle Bun for every summer travel plan

Memorial Day is upon us, and with that the promise of long summer days (and nights!) ahead. Whether your Memorial Day plans call for frizz-fighting at the beach, a classic up-do at a wedding or a humid outdoor evening BBQ, be sure to pack all of your go-to haircare travel essentials so your hair is picture-perfect from dawn to dusk. Need an effortless yet chic go-to summer style this summer? Look no further! Pureology Pure Artist, Sandra Joseph shares below her step-by-steps to achieve the “Twisted Tousle Bun”:

 

  1. Begin with dry hair and layer Pureology Root Lift spray hair mousse for texture, grip and shine. Blowdry smooth.
  1. For added shine and hold, emulsify a dime-size amount of Colour Stylist Cuticle Polisher shine serum in your palms and distribute evenly. Create a left-side part and slice, parting to the lower right-side corner. Gather all the hair in the large section and secure into a low ponytail. Twist the ponytail and add an elastic to the ends.
  1. Gather 1-2 inches of hair around the fringe, wrap loosely and secure with a clip.
  1. Gather remaining hair into a ponytail behind the right ear. Twist ponytail and add an elastic to the end.
  1. Wrap both ponytails into low buns and secure with pins. Lightly pull apart the buns to create a piecey look.
  1. Release the fringe and twist, then secure the ends with an elastic. Wrap the section around the two buns. Secure with pins then loosen with fingers to soften the look.
  1. Finish your look with a mist of Colour Stylist Strengthening Control zero-dulling hairspray for a great finish.

pureology

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.

 

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Make them do a triple take with Redken’s NEW triple take 32 extreme high-hold hairspray!

redken

Make Them Do a Triple Take
Redken introduces NEW triple take 32 extreme high-
hold hairspray with an irresistible new fragrance

triple take 32

Are you ready to meet the holy grail of hairsprays? Redken’s NEW triple take 32 extreme high-hold hairspray, its highest hold hairspray yet with no crunch, long-lasting lift and body and 24-hour control and humidity protection all in one!  Whether you’re creating voluminous waves, a sculptured style or an elegant updo, triple take 32 extreme high-hold hairspray will make people do a triple take when you use it to create the season’s must-have hairstyles.

 

“My kit isn’t complete without a great high-hold hairspray that can deliver styles that need extreme staying power plus flexibility,” says Guido, Redken Global Creative Director.  “Redken’s new triple take 32 is a must-have for Fashion Week because it has an extremely high and long-lasting hold.”

 

Redken is also introducing an irresistible new fragrance, which will be featured in triple take 32 extreme high-hold hairspray, quick dry 18 instant finishing spray, forceful 23 super-strength finishing spray and control addict 28 high control hairspray. With notes of orange blossom, jasmine and sandalwood, this light fragrance is perfect for everyday wear.

 

THE TECHNOLOGY

Comprised of Redken’s Prosense Technology, triple take 32 provides extreme hold without the crunch, as well as long-lasting lift and body and 24-hour control with humidity resistance. Its innovative packaging features Redken’s exclusive new tri-mist spray with three individual actuators that apply a super-fine, even mist with maximum coverage. The fast-drying formula leaves no flaking, residue or waste.

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.

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I got a pixie cut. Now what? Tips from Redken Styling & Grooming Expert Jenny Balding!

Some of our favorite celebrities, including Katy Perry, Kate Mara and Lily Collins, have recently debuted their new pixie cuts, each with a slightly different, but super stylish, twist. Redken Styling & Grooming Expert Jenny Balding has the scoop on three of the best ways you can style this season’s must-have haircut.

 

“With short cuts, you need to create attitude, whether it’s rock-and-roll or romantic,” says Jenny. “By choosing the right styling products, you can create definition, shine or volume to achieve the specific look you’re going for.”

 

pixi cut1

Look #1: The Forward Sweep

  1. Mist Redken pillow proof blow dry express primer onto damp hair and comb through.
  2. Apply a dime-size amount of Redken short sculpt 19 touchable texturizing gel evenly throughout hair.
  3. To direct hair forward, blow-dry using your fingers in a side-to-side sweeping motion for tousled texture. Once hair is dry, take random pieces and flatiron for additional dimension.
  4. To enhance texture and definition, reapply a small amount of Redken short sculpt 19 touchable texturizing gel, and work into a chic, forward sweep.
  5. Finish with a mist of Redken wax blast 10 high-impact finishing spray-wax for instant undone texture.
  6. The next day, mist Redken pillow proof blow dry two-day extender all over to refresh the style.

pixi cut

Look #2: The Sleek Pixie

  1. Mist Redken pillow proof blow dry express primer onto damp hair and comb through.
  2. Apply a dime-size amount of Redken short sculpt 19 touchable texturizing gel evenly throughout hair.
  3. Create a deep side part, then use a fine-tooth comb to blow-dry hair as smooth as possible in the direction you want it to lay.
  4. Once hair is dry, flatiron to smooth out any kinks.
  5. For added sleekness, reapply a small amount of Redken short sculpt 19 touchable texturizing gel and comb through to distribute. Position the fringe across the forehead and finesse the shape as needed, tucking any longer pieces behind the ears.
  6. Finish with a thorough mist of Redken quick dry 18 instant finishing spray for shine and long-lasting control.

pixi cut2

Look #3: Glam Volume

  1. Mist Redken pillow proof blow dry express primer onto damp hair and comb through.
  2. Apply a dime-size amount of Redken short sculpt 19 touchable texturizing gel evenly throughout hair. To maintain natural texture, blow-dry hair using your fingers, lifting sections as you dry to add volume.
  3. After hair is completely dry, use a 1” curling iron to randomly curl sections downward. Take small sections and alternate directions to create dimension
  4. Emulsify 2 – 4 pumps of Redken short sculpt 19 touchable texturizing gel in your palms and run your hands through the hair, using your fingertips to gently lift and shape the front layers into an upward direction.
  5. Finish with a mist of Redken control addict 28 extra high-hold hairspray for maximum control.
  6. The next day, mist Redken pillow proof blow dry two-day extender all over, using your fingers to refresh the texture.

 

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Kentucky Derby style with a twist from Pureology

The sundresses, the thoroughbreds, the hats and fascinators – there is an undeniable energy and elegance to the annual Kentucky Derby that reminds us of the thrill of dressing up and flaunting our finest. Whether you are heading to Louisville on May 2nd or will be toasting with your mint julep from afar, Pureology has the perfect hairstyles to match.

 

“Events like the Kentucky Derby call for elaborate hats, but the look can become too busy when the hair is worn down or if the hair is too textured. If you are going to wear it down, wear smooth waves all over to one side. This look is clean, beautiful, and does not distract from the hat,” says Pureology Artistic Ambassador Ruth Roche. “Wearing your hair in a side chignon, which sits to one side at the nape, is a beautiful and visible style to wear with a hat without distracting from the hat’s beauty. Another benefit is that the hair will still look great when you take off the hat. No hat hair!”

 

Please see below for step-by-steps from Pureology Artistic Ambassador Ruth Roche on creating a side chignon to pair with your Derby hat.

image002

  1. Blow dry hair with Pureology Pure Volume Levitation Mist and a round brush to create volume and hold.
  2. Curl away from the face using a 1 ¼ inch barrel iron. Set style with Colour Stylist Strengthening Control zero dulling hairspray as you go.
  3. Create a side part, smooth over and around the head and create a sleek ponytail on one side at the nape.
  4. Apply a small amount of Colour Stylist Cuticle Polisher shine serum into your palm and rub palms together until the cream turns to a serum. Smooth over the entire surface of the hair except for the ponytail, which will create amazing shine.
  5. Twist ponytail all the way to the end, and hold on to the ends. Use your other hand to hold the hair close to the head as you wrap the twisted ponytail around the elastic.
  6. When you reach the ends, tuck them under the ‘bun’ you have created and secure with bobby pins.
  7. Spray with Colour Stylist Supreme Control high hold hairspray for a lasting hold.

 

 

 

 

Supreme-Control-EPS Strengthening-Control instant-levitation-mist

 Cuticle-Polisher-EPS

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Redken’s #PFW Fall/Winter 2015 Alexander McQueen Recap

Guidoredken

 

 

 

 

 

 

 

 

ALEXANDER MCQUEEN
Fall/Winter 2015

 

Hair by Guido, Redken Global Creative Director

 

To complete the darkly romantic woman at Alexander McQueen’s Fall/Winter 2015 runway show, Redken Global Creative Director Guido created a soft, but strategically shaped hairstyle for each girl. Guido created the fantasy-like, fluffy texture by blow drying the hair with Redken’s new Stay High 18 high-hold gel to mousse, and then setting tight pin curls with Redken’s Iron Shape 11 finishing thermal spray. He then brushed out the pin curls and created a structured style suited for each girl’s face shape using Redken’s Forceful 23 super strength hairspray.

 

“The McQueen woman this season is much more romantic and soft than the more futuristic, robotic looks we’ve seen in past seasons. This romantic, melancholy idea was partly inspired by the artworks of the Austrian painter Gustav Klimt.  I created this very fluffy texture, and then sculpted the hair into different shapes based on what looks best with each girl’s face shape. I used Redken’s Stay High 18 to set very tight pin curls, and then brushed them out and sprayed Redken’s Forceful 23 hairspray to hold the different shapes. The finished look really draws attention to the face and enhances each girl’s natural, individual beauty.”
Guido, Redken Global Creative Director

11

forceful 23

Redken Products Used:redken 18

pillow proof blow dry express primer
stay high 18 high-hold gel to mousse
iron shape 11 finishing thermal spray
forceful 23 super strength hairspraypillow proof

 

Create the Look:

  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Work a quarter-size amount of Redken Stay High 18 high-hold gel to mousse into hairfrom roots to ends to create volume and a base for styling
  3. Rough blow dry hair and then create a center part with fingers
  4. Mist Redken Iron Shape 11 finishing thermal spray all over hair to protect hair for heat protection and hold when curling hair
  5. In a zigzag pattern, take small sections of hair and wrap around a U-shaped pins and flat iron to create very tight pin curls; continue until all hair is wrapped in pin curls
  6. Allow pin curls to set and unpin each curl once hair has cooled
  7. Brush curls out with a boar bristle brush to add volume
  8. Gather hair from back of the ear to ear, and put pieces in a high ponytail, securing in place with an elastic
  9. Put a donut on the head and pin the shape around the donut
  10. Finish by generously spraying Redken Forceful 23 super strength hairspray all over to hold the style

ALEXANDER MCQUEENALEXANDER MCQUEEN1

 

 

 

 

 

 

ALEXANDER MCQUEEN1

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.