Spring – Summer 2014
Redken Creative Consultant Guido
Redken Creative Consultant Guido muted the hair this season, in order to create a more homogenous runway look. The simplicity of the hair, which was pulled back into a low ponytail and finished with a basic black headband, emphasized cohesion over individuality. By minimizing the unique personalities of each model, Guido enabled Victoria Beckham to communicate her design aesthetic in a clear and concise manner.
“Overall it’s a very minimal aesthetic, a very clean and modern look for Victoria Beckham. She wanted the hair to emphasize uniformity on the runway, which is why I pulled the hair away from the face and secured it with a basic black headband. In a way, this look is modernly classic.”
–Guido, Redken Creative Consultant
Redken Products Used:
–satinwear 02 prepping blow-dry lotion
–fashion work 12 versatile working spray
- Apply satinwear 02 prepping blow-dry lotion to damp hair from root to ends
- Using a paddle brush, blow dry hair away from the face
- Gather hair about one inch from the neck into a low pony and secure with an elastic
- Finish with fashion work 12 versatile working spray to flatten any flyaways
- Place headband over head and pull ponytail through
Photos by Charles Sykes for Redken.
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