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Redken’s NYFW Spring – Summer 2014 Victoria Beckham Recap

Victoria Beckham

Spring – Summer 2014

VBguido headshot

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido

Redken Creative Consultant Guido muted the hair this season, in order to create a more homogenous runway look. The simplicity of the hair, which was pulled back into a low ponytail and finished with a basic black headband, emphasized cohesion over individuality. By minimizing the unique personalities of each model, Guido enabled Victoria Beckham to communicate her design aesthetic in a clear and concise manner.

“Overall it’s a very minimal aesthetic, a very clean and modern look for Victoria Beckham. She wanted the hair to emphasize uniformity on the runway, which is why I pulled the hair away from the face and secured it with a basic black headband. In a way, this look is modernly classic.”

Guido, Redken Creative Consultant

Redken Products Used:

satinwear 02 prepping blow-dry lotion

fashion work 12 versatile working spray

satinwear 02           fashion work 12
Create the Look:
    1. Apply satinwear 02 prepping blow-dry lotion to damp hair from root to ends
    2. Using a paddle brush, blow dry hair away from the face
    3. Gather hair about one inch from the neck into a low pony and secure with an elastic
    4. Finish with fashion work 12 versatile working spray to flatten any flyaways
    5. Place headband over head and pull ponytail through
VB VBVB

Photos by Charles Sykes for Redken.

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