Now Available: Redken’s Nature + Science Range!

 

Now’s your chance to try out Redken’s NEW! Nature + Science range, which is designed to combine the power of nature and the performance of Redken! Featuring the three best-selling ranges of shampoos and conditioners, Redken Color Extend, Redken Extreme, and Redken All Soft, this NEW! range is vegan, sulfate-free, silicone-free and paraben-free. The NEW! Redken Nature + Science Range also features recyclable packaging that contains recycled plastic as well as 100% natural fragrance. Each cater to specific hair needs while delivering a high-performance with naturally-derived ingredients. You can find high-res images of the range here. You can get the range at Ulta and Ulta.com starting TODAY.

 

NEW! REDKEN NATURE + SCIENCE ALL SOFT SHAMPOO AND CONDITIONER, ($22) EACH

  • BENEFITS: Redken’s Nature + Science All Soft range is ideal for dry/brittle hair. Formulated with naturally-derived ingredients such as amino acids, sugars and birch sap to cleanse, replenish moisture and enhance softness for beautiful, healthy-looking hair.
  • USAGE:  Apply Shampoo daily or every time you wash on damp hair. Follow with Conditioner.

 

NEW! REDKEN NATURE + SCIENCE EXTREME SHAMPOO AND CONDITIONER, ($22) EACH

  • BENEFITS: Anti-breakage and strengthening Shampoo and Conditioner that help prevent split ends. Lupine protein naturally fortifies strands and repairs damage and distressed hair.
  • USAGE: Apply Shampoo daily or every time you wash on damp hair. Follow with Conditioner.

 

NEW! REDKEN NATURE + SCIENCE COLOR EXTEND SHAMPOO AND CONDITIONER, ($22) EACH

  • BENEFITS: Color-safe Shampoo and Conditioner that enhance color vibrancy and shine. Features ginseng, phytonutrients and antioxidants to help maintain fresh, vibrant haircolor and add shine protects color for long-lasting vibrancy. Gentle, non-stripping formulas.
  • USAGE: Apply Shampoo daily or every time you wash on damp hair. Follow with Conditioner.

 

There’s Snow In New York… That Must Mean It’s Time To Check Out Redken’s Holiday Offerings

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Redken upcoming 2018 Holiday offerings. All sets can be purchased on at JCPenney or on JCPenney.com.

 

 

Redken Color Extend Blondage Holiday Kit:

  • Price: $36.00
  • Value: $50.00
    • Savings: 28%
    • Tone, strengthen and brighten your blonde with a full-sized set of Redken’s Color Extend Blondage Shampoo and Conditioner and a mini Redken Color Extend Vinegar Rinse!

 

Redken All Soft Mega Holiday Kit:

  • Price: $36.00
  • Value: $49.50
    • Savings: 27%
    • Get mega moisture, mega softness and mega shine with a full-sized set of Redken All Soft Mega Shampoo and Conditioner, a mini Hydramelt Leave-in and an innovative All Soft Mega Recovery Tissue Sheet Mask!

 

Redken Brews Holiday Kit:

  • Price: $36.00
  • Value: $49.50
    • Savings: 27%
    • Get him the best of New York-crafted, barbers-inspired grooming products. Kit includes a full-sized Redken Brews 3-in-1 Shampoo, Conditioner, and Body Wash, Redken Brews Work Hard Molding Paste, Redken Brews Cleanse Bar, with a mini Redken Brews Hairspray.

 

Best of Redken Holiday Kit:

  • Price: $22.00
  • Value: $32.00
    • Savings: 31%
    • Get the best of everything to-go with this kit, which includes a mini set of Redken All Soft Shampoo and Conditioner, a mini Redken Triple Take 32 hairspray, and a mini Redken One United.

 

Redken’s Best of Color Care Holiday Kit:

  • Price: $22.00
  • Value: $33.00
    • Savings: 33%
    • Take the best care of your color on-the-go with this kit, which includes a mini set of Redken Color Extend Magnetics Shampoo and Conditioner, a mini Redken Color Extend Vinegar Rinse, and a mini Redken One United.

Coming This October… Redken Color Extend Bonder Kit

75% of women over the age of 25 color their hair and post-color service, they want their hair to look shiny and vibrant while still feeling super silky and conditioned.

 

Knowing this, in 2016, Redken launched our beloved pH-Bonder collection to maintain the hair’s integrity during a coloring service. Now, in 2017, we’ve expanded the collection to include a 3-step, post-salon treatment called the Redken Color Extend Bonder Kit (launching October 2017) to help repair the hair fibers for two weeks after a coloring treatment, when hair is most vulnerable. With the new Redken Color Extend Bonder collection, hair regains full strength and consumers can then go back to their regular Redken haircare routine based on their hair needs (Redken Color Extend Magnetics is great for color protection, Redken Extreme for damage, Redken All Soft for softness, etc.)

 

But why two weeks after a coloring treatment? Your hair is in its most vulnerable state during the 2 weeks after a color service. Inside the hair fiber, bonds are fragile and chemical residue remains. Outside the fiber, the lipid layer is worn away and the cuticle is slightly lifted. The pH Bonder in-salon treatment protects the inner hair fiber during a color service while our NEW Redken Color Extend Bonder Kit continues to protect the inner hair fiber while ALSO repairing the outer lipid layer during the two weeks following a coloring appointment.

 

The Redken Color Extend Bonder Kit is a three-step process, including a Pre-Shampoo Treatment, Shampoo, and Conditioner, used 3 times a week for two weeks for professional-grade protection. (SRP: $30)

  • STEP ONE: In the shower, apply Redken Color Extend Bonder Pre-Shampoo Treatment, which contains Maleic Acid which targets and chelates mineral deposits left after color services and helps maintain hair’s natural pH level, to damp hair from roots to tips. Leave on hair for 5 minutes. Rinse.
  • STEP TWO: Redken Color Extend Bonder Shampoo and STEP THREE: Redken Color Extend Bonder Conditioner (regular shampoo / conditioner usage) contains Citric Acid and Taurine which reconnects and strengthen weak bonds while restoring the lipid layer for smoothness and shine and helping to protect the cuticle to maintain color vibrancy.
  • *Step 1, 2 and 3 come in 3.4 Fl. Oz tubes – a smaller size to use every wash for the 2-weeks after their color service.

 

WHAT IS THE RESULT? While this level of strengthening is not completely visible to the eye (as it is happening on the weak bonds inside the hair fiber), improvements to the quality of hair are seen in visible sleekness, shine, bounce/shape when styled and overall smoothness/less flyaways. These results are especially impressive on blondes with high lift who often feel that their hair is dull/limp after being processed.