Announcing Redken’s newest muse: model, DJ and trendsetter Amber Le Bon!




Redken 5th Avenue is excited to announce model, DJ and trendsetter Amber Le Bon as our newest brand muse. She joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham.


Truly rock royalty, Amber is the daughter of Duran Duran’s Simon Le Bon and supermodel Yasmin Le Bon. Known for her amazing fashion sense, trendsetting hair and spot-on musical taste, Amber has DJ’d for Victoria’s Secret, Gucci, the British Fashion Council Awards and many other Fashion Week events. She has appeared in Vogue, Harper’s Bazaar, Purple Fashion, Tatler, W, Vogue Brazil, and Vogue Spain.


“Amber’s amazing style and incredible energy make her a perfect fit for Redken,” says Leslie Marino, General Manager, Redken US. “She’s a fearless fashionista who’s not afraid to change her hair and try new styles and colors.”


“It’s so exciting to be Redken’s new muse! I love having healthy hair, but I also love playing with my color, so it’s important to have a really great colorist and the best products,” says Amber. “Redken was so fun to work with and I had the best time shooting!”


Amber Le Bon will make her Redken 5th Avenue debut in August 2015, appearing in a print and digital campaign for Sombre Haircolor.  Amber’s hair was colored by Redken Artist Sean Godard using Redken’s professional Chromatics and Shades EQ haircolor formulas.


Follow @Redken5thAve and @amberlebonofficial for more to come.


About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit to book an appointment or buy authentic Redken products from your local salon. For more information visit, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram


Redken Blonde Boot Camp prepares your locks for summer

With summer around the corner, the blonde authority – Redken – is here to ensure both you and your blonde locks are well-equipped to fight the many environmental and mechanical aggressors that lead to damage, brassiness and color-fading.


Redken’s Blonde Authority Boot Camp
Redken Artists’ favorite hot tips for blondes this summer


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  1. What are your tips for getting more mileage out of my highlights?

“The best way to get more mileage out of highlights is to ask your stylist to blur the color in the area close to the scalp. Techniques like Redken Blur give a softer and more natural-looking grow-out instead of a hard root line.” – Redken Artist Sean Godard


  1. What is the ideal blonde maintenance plan for in-between my salon appointments?

“The ideal plan is to shampoo every 2 or 3 days using Redken Blonde Idol or Redken Extreme. To keep the color fresh in between salon visits, I recommend Blonde Idol Custom-Tone Conditioner to maintain the color weekly. Using treatments like Extreme CAT Strengthening Spray on a weekly basis helps to prep the hair for the next service and strengthen it to avoid dryness and breakage.” – Redken Artist Sean Godard


  1. How do I know if I have the right shade of blonde for my skin tone?

“Generally speaking, paler skin tones usually suit cooler shades of blonde and deeper/olive skin tones tend to suit warmer tones of blonde. To truly determine what color will work best for you, it’s always best to see a professional colorist as they can take into account crucial factors that play into this like skin tone, skin texture, eye color and your overall lifestyle.” – Redken Artist Sean Godard


  1. My hair is dark and I want highlights. How light can I go?

“For darker hair, getting to the desired lightness can be a journey that may take up to three salon visits. It is better to lighten it gradually and do at-home treatments in between your salon visits to help maintain healthy hair.” – Redken Artist Sean Godard


“More importantly, ask yourself how much time and money am I willing to invest in order to sustain the desired highlights and/or color, both in the salon and at home?”  – Redken Artist Veronica Vasilevsky


  1. What are some tips for maintaining my new ombre look?

“Maintaining ombre is simple. Between major visits to touch up the ombre, I recommend to my clients that they come in for a Shades EQ service to correct/refresh the tone of the ombre and add amazing shine and condition to the hair.” – Redken Artist Sean Godard


“What’s great about ombre is that less maintenance is required. However, because trips to the salon are less frequent, it’s important to use a color-depositing treatment conditioner like Blonde Idol Custom-Tone Conditioner once a week. This will keep your ombre fresh and bright!” – Redken Artist Veronica Vasilevsky


  1. Help! My hair is too brassy. How do I get a softer look?

“Brassy hair is simple to fix with a Shades EQ service. It will correct the tone of the blonde and add amazing shine and condition to the hair. Another quick fix is the Blonde Idol Custom-Tone Conditioner Violet for Cool Blondes – use it in place of conditioner every time you wash to control unwanted brassy tones.” – Redken Artist Sean Godard


  1. How can I go lighter without severely damaging my hair? How can I better protect my blonde locks?

“The best way to go lighter is gradually with lots of strengthening treatments in-between each service. Using Redken Extreme CAT strengthening spray really helps rebuild the hair from within and helps prep the hair for the next lightening service. Protect blonde hair by using heat stylers like Pillow Proof Blow Dry Express Primer before blow drying, flat ironing and curling to help protect the hair and the color. Using a lower heat setting on the hot tools is another great tip for lighter and more fragile blondes.” – Redken Artist Sean Godard


  1. How often is too often to have my hair lightened?

“It varies depending on history of hair or type of hair. Your colorist, and your hair, will let you know!” – Redken Artist Veronica Vasilevsky


“I would recommend waiting at least two weeks between most lightening services with lots of treatments in-between so the hair can rebuild from any damage created in the lightening process.” – Redken Artist Sean Godard


  1. Any additional “hot tips” for blonde clients?

“Use a clarifying shampoo like Redken Hair Cleansing Cream every few weeks to help keep the blonde from going dull and to remove any impurities from the hair like water deposits, pollution, etc.” – Redken Artist Sean Godard


“Blondes are like a white T-shirt – they show stains more so than dark clothing. This is why it so easy for blondes to look dull. Get rid of the stains with a hair cleansing cream shampoo, like Redken Hair Cleansing Cream.” – Redken Artist Veronica Vasilevsky





With every award season comes a red-carpet exhibition of what will become the most sought after hair trends for the coming season. From Christina Hendricks’ notably lighter copper locks to Julia Louis-Dreyfus’ dark waves, hair color certainly made a statement at Sunday night’s 65th Annual Primetime Emmy Awards. Naturally, Redken Creative Consultant for Color Tracey Cunningham was behind these Emmy worthy haircolors.

“I love that I can create beautiful blondes, brunettes and redheads with Redken’s Shades EQ demi-permanent haircolor. Without question, Shades EQ is my red-carpet must-have product! I would never let a client leave my chair without a Shades EQ service, especially when they are heading to a red-carpet event.”

-Tracey Cunningham, Redken Creative Consultant for Color

All of these award-show worthy haircolors were specially formulated by, Redken Creative Consultant for Color, Tracey Cunningham using Redken’s Shades EQ color.

As Seen On:

To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram