Don’t Forget… The Perfect At-Home Blow Dry is Now Possible With Redken!

NEW! DIAMOND OIL GLOW DRY

Redken introduces a new blow-dry-loving-oil-infused system for all hair types. Don’t just blow-dry, #Glowdry.

 

With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: women love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair. From dry ends to endless tangles and a frizzy result, blow-drying your own hair can seem like a daunting task. What if your blowout could be easier, last longer and stay fresh? With Redken’s new blow-dry-loving, oil-infused Diamond Oil Glow Dry collection, a super-shiny blowout is easily achieved every time. Diamond Oil Glow Dry regimen is comprised of a gentle exfoliating scrub, glossing shampoo and detangling conditioner for the blow-dry-addicted.  With the use of Glow Dry shine oil and our NEW Pillow Proof two day dry shampoos you’ll get the easiest, shiniest, quickest, longest-lasting blow out!

 

It is an easy three-step process:

  • STEP 1: GENTLY BUFFPrep hair with the NEW! Diamond Oil Glow Dry Gloss Scrub to wash away impurities such as product buildup and environmental aggressors.
  • STEP 2: CLEANSE AND CONDITIONNEW! Diamond Oil Gloss Shampoo and NEW! Detangling Conditioner allowing for quicker drying and shinier hair.
  • STEP 3: GLOWStyle with Diamond Oil Glow Dry Shine Oil enhancing your blow dry with a heat-responsive silicones for ultra-lightweight control and added shine.

 

 

Combining the NEW! Diamond Oil Glow Dry Haircare Range with our beloved Glow Dry Shine Oil, Pillow Proof primer and NEW! Pillow Proof dry shampoo’s helps to achieve:

    • Pillow Proof Blow Dry Express Treatment Primer Cream and Spray protects from heat and allows for a faster blow-dry.
    • The Redken Pillow Proof Extender Dry Shampoo in Clear and Dark Brown makes your blow-dry longer-lasting and smelling fresh!

 

“My clients are always asking me how they can achieve fresh-from-the-salon hair at home,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “While I am happy to show them my tips and tricks for the perfect blowout, a salon-ready look at home is really made with the correct products. The new Glow Dry range really makes blow-drying easier at home by providing some slip to the hair, allowing the round brush to glide through and quickening blow dry time. Plus, it smells amazing! And with the inclusion of Redken’s beloved Pillow Proof collection, you can really extend your blowout to last throughout the week.”

 

Product offerings can be found below.

 

PRODUCT NAME BENEFITS HOW TO USE

 

NEW! Redken Diamond Oil Glow Dry Gloss Scrub ($25, 5oz) ·         Silicone-based scrub with argan shells to gently buff hair without the grit

·         Wash away impurities such as product buildup and natural aggressors.

·         Gloss Scrub will speed up your drying time and promote your shiniest blow dry.

·         Safe for color treated hair.

Squeeze a quarter-sized amount into palms. Using your hands, rub the scrub throughout your mid-lengths to ends. Do not use on scalp! Rinse and apply Shampoo to cleanse.
  NEW! Redken Diamond Oil Glow Dry Gloss Shampoo ($19, 10.1oz) ·         Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry Apply to wet hair. Lather, rinse.
NEW! Redken Diamond Oil Glow Dry Gloss Conditioner ($20, 8.4oz) ·         Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry

·         Gel-based glossing allows for an easier blow dry

 

After shampooing, apply to hair, focusing on mid lengths and ends. Rinse.
  Redken Diamond Oil Glow Dry Oil Style Enhancing Blow-Dry Oil ($32, 3.4oz) ·         Lightweight style-enhancing blow-dry oil for all hair types.

·         Features Redken’s heat- responsive oil technology with transforming silicones that evaporate when heat is applied to add instant shine, manageability and shape control.

Apply to damp hair before every blow dry. Reapply on dry hair for increased shine as desired. For best results, apply after applying Redken’s pillow proof blow dry primer to protect hair from heat.

 

 

 

NEW! Redken Pillow Proof Blow Dry Two Day Extender In Dark Brown ($20, 5.0oz) ·         NEW! Brown hue for darker hair shades

·         NEW! Touch-activated fragrance emits a beautiful fragrance every time you touch your hair—PERFECT for  second, third or fourth day hair styles

·         Instantly refreshes hair

·         Absorbs oils to extend the life of your blow-dry

·         No dulling effect

·         Perfect for up do’s to provide fullness

Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed.

 

Redken Pillow Proof Blow Dry Two Day Extender In Clear ($20, 3.4oz) ·         Updated with NEW! Packaging and Touch activated fragrance every time you touch your hair—PERFECT for second, third or fourth day hair styles

·         Instantly refreshes hair

·         Absorbs oil to extend the life of your blow-dry

·         No dulling effect

·         Perfect for up do’s to provide fullness

Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed.
  Redken Pillow Proof Blow Dry Primer Cream ($24, 5.0oz) ·         Hydrating and nourishing cream

·         Reduces blow-dry time

·         Helps prevent breakage

·         3x stronger and healthier hair

·         Boosts the benefit of styling products

·         Offers heat protection for up to 450 degrees

Apply to damp hair and style with heat.
  Redken Pillow Proof Blow Dry Primer Spray ($24, 5.7oz) ·         Cuts down on blow dry time

·         Features anti-breakage formula

·         Extra lightweight

·         Amplifies benefits from styling products

·         Offers heat protection for up to 450 degrees

Apply to damp hair and style with heat.

Available: Redken Diamond Oil Glow Dry Gloss Shampoo, Conditioner and Scrub are available beginning in August 2017. Redken’s glow dry style enhancing blow-dry oil launched in August 2015; pillow proof blow dry express primer, spray & pillow proof blow dry two day extender launched in March 2014 with the new Dark Brown shade launching in August 2017.

 

Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands, JCPenney Salons and Look Fantastic. Product assortment may vary per location.

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

 

 

Redken Blonde Boot Camp prepares your locks for summer

With summer around the corner, the blonde authority – Redken – is here to ensure both you and your blonde locks are well-equipped to fight the many environmental and mechanical aggressors that lead to damage, brassiness and color-fading.

 

Redken’s Blonde Authority Boot Camp
Redken Artists’ favorite hot tips for blondes this summer

 

Redken’s BlondeRedken’s Blonde1Redken’s Blonde2

 

 

 

 

 

Redken’s Blonde3

 

 

 

 

 

 

 

 

 

  1. What are your tips for getting more mileage out of my highlights?

“The best way to get more mileage out of highlights is to ask your stylist to blur the color in the area close to the scalp. Techniques like Redken Blur give a softer and more natural-looking grow-out instead of a hard root line.” – Redken Artist Sean Godard

 

  1. What is the ideal blonde maintenance plan for in-between my salon appointments?

“The ideal plan is to shampoo every 2 or 3 days using Redken Blonde Idol or Redken Extreme. To keep the color fresh in between salon visits, I recommend Blonde Idol Custom-Tone Conditioner to maintain the color weekly. Using treatments like Extreme CAT Strengthening Spray on a weekly basis helps to prep the hair for the next service and strengthen it to avoid dryness and breakage.” – Redken Artist Sean Godard

 

  1. How do I know if I have the right shade of blonde for my skin tone?

“Generally speaking, paler skin tones usually suit cooler shades of blonde and deeper/olive skin tones tend to suit warmer tones of blonde. To truly determine what color will work best for you, it’s always best to see a professional colorist as they can take into account crucial factors that play into this like skin tone, skin texture, eye color and your overall lifestyle.” – Redken Artist Sean Godard

 

  1. My hair is dark and I want highlights. How light can I go?

“For darker hair, getting to the desired lightness can be a journey that may take up to three salon visits. It is better to lighten it gradually and do at-home treatments in between your salon visits to help maintain healthy hair.” – Redken Artist Sean Godard

 

“More importantly, ask yourself how much time and money am I willing to invest in order to sustain the desired highlights and/or color, both in the salon and at home?”  – Redken Artist Veronica Vasilevsky

 

  1. What are some tips for maintaining my new ombre look?

“Maintaining ombre is simple. Between major visits to touch up the ombre, I recommend to my clients that they come in for a Shades EQ service to correct/refresh the tone of the ombre and add amazing shine and condition to the hair.” – Redken Artist Sean Godard

 

“What’s great about ombre is that less maintenance is required. However, because trips to the salon are less frequent, it’s important to use a color-depositing treatment conditioner like Blonde Idol Custom-Tone Conditioner once a week. This will keep your ombre fresh and bright!” – Redken Artist Veronica Vasilevsky

 

  1. Help! My hair is too brassy. How do I get a softer look?

“Brassy hair is simple to fix with a Shades EQ service. It will correct the tone of the blonde and add amazing shine and condition to the hair. Another quick fix is the Blonde Idol Custom-Tone Conditioner Violet for Cool Blondes – use it in place of conditioner every time you wash to control unwanted brassy tones.” – Redken Artist Sean Godard

 

  1. How can I go lighter without severely damaging my hair? How can I better protect my blonde locks?

“The best way to go lighter is gradually with lots of strengthening treatments in-between each service. Using Redken Extreme CAT strengthening spray really helps rebuild the hair from within and helps prep the hair for the next lightening service. Protect blonde hair by using heat stylers like Pillow Proof Blow Dry Express Primer before blow drying, flat ironing and curling to help protect the hair and the color. Using a lower heat setting on the hot tools is another great tip for lighter and more fragile blondes.” – Redken Artist Sean Godard

 

  1. How often is too often to have my hair lightened?

“It varies depending on history of hair or type of hair. Your colorist, and your hair, will let you know!” – Redken Artist Veronica Vasilevsky

 

“I would recommend waiting at least two weeks between most lightening services with lots of treatments in-between so the hair can rebuild from any damage created in the lightening process.” – Redken Artist Sean Godard

 

  1. Any additional “hot tips” for blonde clients?

“Use a clarifying shampoo like Redken Hair Cleansing Cream every few weeks to help keep the blonde from going dull and to remove any impurities from the hair like water deposits, pollution, etc.” – Redken Artist Sean Godard

 

“Blondes are like a white T-shirt – they show stains more so than dark clothing. This is why it so easy for blondes to look dull. Get rid of the stains with a hair cleansing cream shampoo, like Redken Hair Cleansing Cream.” – Redken Artist Veronica Vasilevsky

 

#Hairspiration from the MTV Movie Awards & Redken!

With a fun atmosphere and quirky award categories (Best Shirtless Moment?), Sunday night’s MTV Movie Awards inspired our favorite celebrities to show off playful fashions and statement-making hairstyles.

 

Check out Redken’s video tutorials featuring Redken Artists Summer Sararo, Chiala Marvici and Emily Heser to learn how to achieve looks inspired by Shailene Woodley, Anna Camp, Amy Schumer, Charlie XCX and Holland Roden!

redkenredken1

 

 

 

 

 

 

 

 

redken2redken3redken4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Twisted Updo inspired by Shailene Woodley

  1. Emulsify one pump of Redken braid 08 braid defining lotion into palms and apply to hair from midlengths to ends.
  2. Use fingers to create a diagonal part and secure one side of the hair with a clip.
  3. Take the other section of hair, and twist it to the end, securing with a small, clear elastic.
  4. Pull all hair except for the twist back into a low ponytail and secure with an elastic at the basae of the head.
  5. Emulsify another pump of Redken braid 08 braid defining lotion into the length of the ponytail.
  6. Section ponytail into two sections and twist the two sections together, securing with an elastic.
  7. Twist ponytail back into a bun and secure with a U-shaped pin, leaving the ends sticking out.
  8. Pin the twisted front section of hair back into the base of the bun and secure with a small hair pin.
  9. Finish with a mist of Redken control addict 28 high control hairspray to hold the style in place.

 

Messy Waves inspired by Anna Camp

  1. Use fingers to separate hair into a half ponytail. Use a clip to hold the top half in place.
  2. Mist Redken iron shape 11 finishing thermal spray all over bottom section to give it more hold and protect hair from heat.
  3. Take small sections of hair and wrap around a 1-1/2 inch curling iron. Change directions to get casual, loose waves.
  4. Let down the top half of the hair, and mist with Redken iron shape 11 finishing thermal spray, working through with your fingers.
  5. Create an off-center part with a comb.
  6. Take sections of hair around the face and continue wrapping around the curling iron until all hair has been curled.
  7. Mist Redken wind blown 05 dry finishing spray all over for soft, tousled texture.
  8. Pull back sections of hair from the face and loosely secure with hair pins.
  9. Finish by spraying Redken fashion work 12 versatile working spray all over for additional hold and texture.

 

Soft Waves Tutorial with Emily Heser, Redken Stylist

  1. Prep hair with Redken pillow proof blow dry express primer for heat protection and lightweight volume.
  2. Emulsify a quarter-size amount of Redken stay high 18 high-hold gel to mousse into palms, and work into hair, concentrating on the roots for maximum volume.
  3. Use a flat brush to blow dry hair smooth, lifting at the roots and curving down for lift at the roots.
  4. Section off top half of hair, securing with a clip.
  5. Section by section, bend hair around a flatiron to create loose waves. Let down the top half of hair, and continue until all hair is curled.
  6. Use fingers to separate waves for added texture, and then finish by misting Redken Diamond Oil High Shine Airy Mist all over for added shine.

 

Voluminous Ponytail Tutorial with Chiala Marvici, Redken Artist

  1. Take a section of hair from the top of the head and create some volume by stippling Redken powder grip 03 mattifying hair powder at the roots, working into the hair with fingers.
  2. Use fingers to backcomb that section of hair for added volume.
  3. Create a side part using a comb, and then spray Redken wind blown 05 dry finishing spray all over hair for added texture.
  4. Pull hair back into a low ponytail, securing at the base of the head with an elastic.
  5. Spray another mist of Redken wind blown 05 dry finishing spray all over, and then lightly pull hair from the top section to create more volume.
  6. Finish with a thorough mist of Redken control addict 28 high control hairspray to hold the style in place.

 

Undone Bun Tutorial with Emily Heser, Redken Stylist

  1. Start by spraying Redken fashion waves 07 sea salt spray all over dry hair to add texture, working into the roots using fingers.
  2. Spray Redken quick tease 15 backcombing finishing spray into the roots for additional texture.
  3. Pull hair back into a messy ponytail, then twist the length of the ponytail into a bun and secure in the middle of the head with a U-shaped pin.
  4. Pull out random sections of hair to achieve the desired look, and finish with another mist of Redken quick tease 15 backcombing finishing spray for added hold.

 

Redken’s #MFW Fall/Winter 2015 Jil Sander Recap

redken

 

Guido

 

 

 

 

 

 

 

JIL SANDER
Fall/Winter 2015

 

Hair by Guido, Redken Global Creative Director

 

Inspired by the simple, polished looks from the 20’s and 30’s, Redken Global Creative Director Guido achieved a style with the perfect touch of modernity and masculinity to enhance Jil Sander’s Fall/Winter 2015 show. With the help of two key Redken products: Wind Blown 05 dry finishing spray and Forceful 23 super strength hairspray, Guido created a charming side-swept style that stunned on the runway.

 

“There’s always a masculine-feminine sort of feeling at Jil Sander – it’s very minimal and a little boyish, and this season there’s a little bit of inspiration from the 20’s and 30’s. I created a messy side part with my fingers, and then used two Redken products to update a very classic, simple look: Wind Blown 05 to add a little texture to the natural hair and Forceful 23 hairspray, which I sprayed in the front to give it some firmness and to hold the side-swept style. Then, I tucked the hair behind the ears and swept it over to one side, securing it with a bobby pin to add just a bit of charm.”
Guido, Redken Global Creative Director

WindBlown05_Reno

Redken Products Used:494605_Satinwear02_Single_revforceful 23

pillow proof blow dry express primer494605_Express-Primer
satinwear 02 prepping blow-dry lotion
forceful 23 super strength hairspray
wind blown 05 dry finishing spray

 

Create the Look:

  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
  3. Use fingers to create a messy middle part
  4. Blow dry hair at the roots to add some volume, but let the length of the hair dry naturally
  5. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over dry hair to add some texture
  6. If desired, pull hair back into a low ponytail or twist into a loose chignon, securing with a U-shaped pin

  Jil SandeJil Sander1

 

 

 

 

 

 

 

 

 

Jil Sander2

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos by Lucas Flores Piran for Redken

 

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Get the hottest hairstyles from the Grammy Awards with Redken!

Our favorite celebrities rocked some of the most gorgeous hairstyles on the red carpet at the Grammy Awards last night. From elegant updos to funky braids, Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons in NYC, has the tips on how to recreate these looks at home and the key Redken products you need to get them!

 

Keltie Knight: Ponytails, when done right always look good.

Keltie Knight

How to:

  1. Using only your hands, apply Redken Pillow Proof Blow Dry express primer to damp hair and blowdry using a round, natural bristle brush.
  2. Once dry, use a generous amount of Redken Wind Blown 05 dry finishing spray from roots to ends to add lots of airy texture.
  3. Pull hair up into a high ponytail (using only your hands, no brush) at the crown of your head.
  4. After securing your pony, gently pull some pieces on top of your hair to create some height and texture.
  5. Using elastics that match your hair color, bind the hair every two inches. After each bind, gently pull hair in each section to create texture and width.

494605_Express-Primer

 

WindBlown05_Reno

 

 

Jessie J: The hair style says chic, simplicity, and confidence . Simple look that every girl could do herself

Jessie J

How to:

1. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion throughout hair and blow dry smooth using a paddle brush.

2. Section by section, apply a dime-size amount Redken Short Sculpt 19 touchable texturizing gel, coming to salons in April, and comb through from roots to ends.

3. Mist hair with plenty of Redken Control Addict 28 extra high hold hairspray

4. You can use some long duckbill clips to hold hair in place while it is drying. Try not to touch until hair is completely dry!

494605_Satinwear02_Single_rev

494605_ControlAddict28

 

 

Iggy Azalea: Daring to be different and stepping outside of the box, braids are always cool and fun.

Iggy Azalea

How to:

  1. Part hair down the center to the nape of the neck, and wind one side into a bun and fasten to keep out of the way.
  2. Start braiding from the nape of the neck and keep working until you reach the top side of your head and you have braided all of the hair that is not in the bun, secure with a clear elastic. Rather than pass sections of hair over the middle strand like with a French braid, pass sections under the middle strand. This will create an “inside out” braid.  Use Redken Braid Aid 03 braid defining lotion, coming to salons in April, to help keep the sections clean and easy to work with. Take hair out of the bun and repeat the same steps on this side.
  3. When you have two long braids, add a touch of Redken Powder Grip 03 mattifying hair powder to the ends, and pull edges of the braids gently to make them wider.
  4. Wrap braids on their sides around the top of your head to create your crown, and secure to top of the head with long French hair pins or bobby pins matching your hair color.
  5. BraidAid_PrimariesCartonredken powder

 

 

Rodney Cutler’s must-have Redken products to rescue hair from Winter weather!

With these extremely cold temperatures comes dry, damaged and dull hair. Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken salons in NYC, has come to the rescue once again with a few easy tips and the must-have products to keep hair healthy and beautiful until warmer weather rolls around.

And now, for the first time ever, you can purchase these products online from your Redken salon with just one click at StyleSeat.com/Redken!

“In the winter, it is exceptionally important to add moisture to the scalp and hair,” says Rodney. “My go-to product is Redken’s Diamond Oil Shatterproof Shine, which strengthens hair and adds shine. Dry air and static can create frizz. It’s important to treat hair with moisture and protein-rich products such as Redken’s Extreme Line. We also have a tendency to be a slave to the blow dryer in the winter, so make sure to use products that protect hair from heat damage, like Redken’s Pillow Proof Blow Dry express primer, which provides heat protection up to 450 degrees and speeds up blowdrying time.”

Rodney’s Must-Have Winter Haircare Products:

 

Diamond-Oil_Amber---Hi-ResExtremeLength_Family_300DPI494605_Express-Primer