Redken Global Styling Director Guido is the fashion world’s most visionary stylist and the creative force behind the runway’s most iconic hairstyles. At Spring/Summer 2015 Fashion Week, Guido created ‘The New Look of Modern’ on the runways for designers such as Alexander McQueen, Marc Jacobs, Prada, Lanvin and many more.
“The hair this season is all about the modern day woman. It doesn’t really reference another time. It’s simply a beautiful, modern look. And that’s been the theme in all three cities,” Guido says about the key trends from this past season.
Redken and Guido identified five key trends from Spring/Summer 2015 Fashion Week: Dual Action, Force of Nature, Golden Girls, Chic Chignons and New Era, all featuring a variety of styles using Redken haircare and styling products.