Life is Beautiful Festival Wraps Up a Successful Inaugural Weekend


Life is Beautiful Festival Wraps Up A Successful Inaugural Weekend

 Music, Food, Art and Learning Event Entertained 60,000 Attendees



Life is Beautiful Festival has wrapped up its inaugural weekend with an impressive 60,000 in attendance, who successfully enjoyed two full days of non-stop music, food, art and learning.

“Both in attendance and sentiment, this festival has exceeded our very high expectations,” said festival co-founder and CEO Rehan Choudhry. “The response has been overwhelmingly positive. Every musician, chef, artist and speaker on the festival showed a tremendous amount of love for Las Vegas through their performances, and seeing hometown heroes The Killers close out the festival to thunderous applause was heart warming.”

Life is Beautiful Festival was a developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project, and with the cooperation of the City of Las Vegas to shut down an unprecedented 15 city blocks as its venue. The festival featured more than 70 bands including headliners Kings of Leon and The Killers; more than 50 chefs and restaurants; special performances by Cirque du Soleil and other theatrical productions; over a dozen world-renowned artists; and over 25 noted speakers.

Visit or connect with the Life is Beautiful team socially at and for continual information.


Life is Beautiful Festival Would Like to Thanks Its Sponsors

Wirtz Beverage Nevada, Heineken USA, Esquire MagazineLas Vegas Review Journal, Travel + Leisure, Sub-Zero Wolf, Westar Kitchen & Bath, Las Vegas Events, Cirque du, Red Bull, El Cortez Hotel & Casino, the D Las Vegas, Toyota, CBS, Ketel One Vodka, Bacardi, Murphy-Goode, Whole Foods Market, Ploom, Downtown Grand Hotel and Casino, Dolce Vita, Original Penguin, Le Creuset, Airstream 2 Go, Silicon Valley Bank, Chef Works, Planet Hollywood Resort & Casino and Flamingo Las Vegas, La Caja China, Silver State Productions.*Sponsors listed are current as of release date.



Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events.  Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City.  He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011.


Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco  Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007).


MAKTUB Marketing is directed by Joey Vanas.  Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.


Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world.  The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups.  With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas.

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