Redken’s NYFW FW 2014 Diesel Black Gold Recap





Hair by Guido, Redken Creative Consultant


In true New York fashion, Redken Creative Consultant Guido kept the hairstyle full of ease at Diesel Black Gold, applying body full volume amplifier and nothing else to damp hair. Once the hair was dried naturally, Guido and his team used curling irons to supplement natural movement if needed. Otherwise, the hair was left uncomplicated.

“The simple hairstyle I created for Diesel isn’t going to necessarily start a fashion trend, but it does speak to the reality of what women really wear. Women want easy, natural and modern styles. For me, the greatest challenge is updating easy hair each season, while still maintaining a look that is translatable. The way you part the hair and how you place the products makes such a difference in the end result of a simpler style. It all comes down to the subtleties in New York.” -Guido, Redken Creative Consultant

Redken Products Used:

body full volume amplifier


Create the Look:


  1. Start with damp hair
  2. Create a natural part on the left side
  3. Section by section, mist hair with body full volume amplifier
  4. Allow hair to air dry naturally
  5. Run a natural bristle brush through the hair
  6. Tuck hair behind ears

Photos by Greg Kessler for Redken.


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