Redken’s NYFW FW 2014 Victoria Beckham Recap





Hair by Guido, Redken Creative Consultant



Redken Creative Consultant Guido used two key products, satinwear 02 prepping blow-dry lotion and pillow proof blowdry two day extender to create easy, undone hair at Victoria Beckham’s SS14 presentation. The hair was slouchy, easy and pure luxury.

“I wanted the hair to be consistent with Victoria’s simple and modern collection. The whole idea is to create that ultra rich and luxurious feeling, without doing much to the hair. The ultimate idea of luxury in the beauty industry has changed dramatically in the last few years. It used to be fantastic and grand, but that doesn’t really translate anymore, especially with younger designers like Victoria Beckham. It is all about the subtle details that make a big different on the end result.” -Guido, Redken Creative Consultant

Redken Products Used:

satinwear 02 prepping blow-dry lotion

pillow proof blowdry two day extender



Create the Look:

  1. Apply satinwear 02 prepping blow-dry lotion to damp hair
  2. Create a messy center part
  3. Allow hair to dry naturally
  4. Wrap the hair around 2″ curling iron to create additional movement if necessary
  5. Spray pillow proof blowdry two day extender on mid-lengths and ends for added texture
  6. Pull hair back into a loose low ponytail and secure with a hair elastic

Photos by Greg Kessler for Redken.


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