FIRST-OF-ITS-KIND SWAROVSKI BOUTIQUE TO DEBUT AT GRAND BAZAAR SHOPS FEB. 26
Custom-designed, 14-foot-diameter Crystal Starburst Feature to Bring New Year’s Eve-style Spectacle to Strip 365 Nights a Year
On Thursday, Feb. 26, 2015, the leading designer and producer of fashion jewelry and crystal décor objects, Swarovski, will debut a unique boutique and crystal installation at the new Grand Bazaar Shops on Las Vegas Boulevard.
Representing a first for Swarovski, the boutique is a free-standing pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal. Inside, the boutique boasts hand-selected finishes—such as linen, paper and burlap forms and inlays—from floor to ceiling, distinguishing it from every other Swarovski boutique in the world. Eye-catching lighting features crystal-enhanced glass spheres playfully suspended from the ceiling, while specially crafted panels provide an artful platform for the presentation of Swarovski jewelry and décor.
Towering above the Swarovski pavilion, a glittering 14-foot-diameter, custom-designed crystal-and-LED-light Swarovski Starburst emits 911 “rays” capped by custom-cut crystal spheres. In addition, the Starburst has more than 1,800 multi-colored, continuously changing LED lights, which scintillate brilliantly against the night sky. Fabricated by the Young Electric Sign Company (YESCO), famously associated with the design and construction of some of Las Vegas’ most iconic signs including the
“Welcome to Fabulous Las Vegas” sign, the Swarovski Starburst provides a stunning addition to the world-famous spectacle of the Las Vegas Strip.
“Swarovski is excited to be part of the unique retail environment at Grand Bazaar Shops,” said Jean-Jacques Sebbag, senior vice president, Swarovski North America Limited’s Consumer Goods Business. “We look forward to the Swarovski Starburst becoming a new icon on the Las Vegas Strip.”
The boutique encompasses 400 square feet and will showcase some of Swarovski’s most popular crystal objects, including jewelry, accessories and some Vegas-only and limited-edition pieces. In keeping with the Grand Bazaar theme, the boutique will feature Swarovski’s first-ever “bartering window,” allowing passersby to negotiate the price they ultimately pay for select items. Among the items slated to be featured in the barter window are only-in-Vegas creations such as crystallized Beats Headphones in white, black and blue; a Martin custom-designed crystal classic acoustic guitar; a Gibson Les Paul electric guitar and crystallized white, black and pink skulls. Specific items for which visitors can barter will change from day to day.
Each night at midnight, the boutique will become the focal point for the Swarovski Midnight Celebration at Grand Bazaar Shops, a dazzling 3-minute-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates both the Starburst and a large video screen embedded into the multi-faceted façade of the Swarovski boutique. Evocative scenes from exotic bazaars, as well as the Starburst’s more than 1,800 points of light, will be choreographed to a dramatic original score featuring the enchanting beats of world music.
The boutique will be open daily from 9:30 a.m. to 12:30 a.m. For more information about Swarovski, go to www.Swarovski.com.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.
ABOUT GRAND BAZAAR SHOPS
Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Las Vegas Boulevard and Flamingo Road, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail. A “21st century bazaar,” the immersive retail experience features approximately 120 shops including exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. The mix of tenants, many offering engaging experiences within or outside their stores, will create a place of excitement where visitors will