GOLDEN NUGGET CASINOS EXPAND PLAYER REWARDS PROGRAM TO B.R. GUEST HOSPITALITY CONCEPTS NATIONWIDE

GOLDEN NUGGET CASINOS EXPAND PLAYER REWARDS PROGRAM TO B.R. GUEST HOSPITALITY CONCEPTS NATIONWIDE

 

Golden Nugget announced today that members of its 24 Karat Select Club rewards program at its five casinos in Las Vegas, Laughlin, Atlantic City, Biloxi and Lake Charles can now redeem their earned Comp Dollars at B.R. Guest Restaurants nationwide.

With locations in New York City, Las Vegas, and Pittsburgh, B.R. Guest is widely recognized as one of America’s premier hospitality groups with popular restaurants including: Atlantic Grill, Bill’s Bar & Burger, Blue Fin, Blue Water Grill, Dos Caminos, Metropolis, Strip House, and Troy Liquor Bar.

“Our Golden Nugget player rewards program is like no other,” said Tilman Fertitta, the Company’s Chairman and CEO. “We are constantly giving our valued players the absolute best in rewards; and by now offering Comp Dollar redemption at B.R Guest restaurants, we are adding 18 restaurants to our already expansive list of dining options available to our players.”

24 Karat Select Club members simply present their valid membership card and valid ID to the server at any B.R. Guest restaurant to redeem Comp Dollars previously earned in the casino. There is a minimum of $5 to activate the reward. Comp Dollars can be combined from multiple Golden Nugget locations and are non-transferrable. Comp Dollar limitations vary by casino and will remain unchanged on property.

With this new feature, members of the Golden Nugget’s 24 Karat Select Club rewards program will continue to enjoy numerous benefits including bonus Comp Dollars, points, VIP service, exclusive invitations to special events, free play, match play and more. When members play slot machines or table games while using their 24 Karat Select Club card, they earn credits to raise their tier level. The more credits they receive the more benefits to redeem. Each tier level brings added benefits and rewards.

To become a 24 Karat Select Club member, visit any of the Golden Nugget’s five locations. For more information and complete details, please visit www.goldennugget.com.

About B.R. Guest Restaurants
B.R. Guest Restaurants opened its first concept in 1987. Since its inception, the restaurant group has expanded to 18 locations across New York City, Las Vegas, and Pittsburgh. BR Guest Hospitality is widely recognized as one of America’s premier hospitality groups. Concepts include: Atlantic Grill, Bill’s Bar & Burger, Blue Fin, Blue Water Grill, Dos Caminos, Metropolis, Strip House, and Troy Liquor Bar. Owned by Landry’s Inc., sights at BR Guest are set on the future, and a constant desire to be better and give fans the bigger bite they crave. For more information, please visit www.brguesthospitality.com.

About Golden Nugget
Tilman Fertitta, through various wholly-owned affiliates, currently operates five Golden Nugget Hotels and Casinos which are located in Las Vegas and Laughlin, Nevada; Atlantic City, New Jersey; Biloxi, Mississippi; and Lake Charles, Louisiana.

Las Vegas – The Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget Las Vegas now offers more than 2,400 deluxe guestrooms and suites; a high-energy casino featuring the most popular slot and video poker machines, table games, race and sports book, and poker room; nightly entertainment; world-class restaurants such as Grotto Ristorante and Vic & Anthony’s Steakhouse; a luxury spa and salon; and The Tank (rated one of the world’s top ten pools), a year-round outdoor swimming pool complete with a 200,000-gallon, live shark aquarium and H2O poolside lounge.

Atlantic City – The Golden Nugget Atlantic City is a premier resort destination located on the Frank S. Farley Marina and offers guests 724 beautifully remodeled rooms and suites. The entire property completed a $150 million renovation, taking on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounges, stylish retail offerings, as well as Landry’s signature world-class restaurants such as Chart House and Vic & Anthony’s Steakhouse; a luxury spa and salon; and H2O poolside lounge. Golden Nugget has further introduced first-class accommodations, exquisite dining options and fun-filled entertainment venues including Haven Nightclub, a luxurious 12,000 square foot space designed to offer a unique atmosphere unlike anything else available in Atlantic City.

Laughlin – An oasis in the desert, the Golden Nugget Laughlin is a hotel-casino located on the banks of the Colorado River, near the Arizona and California borders, in Laughlin, Nevada. The whimsical, tropical-themed resort features top-notch restaurants, comfortable guest rooms and some of the hottest gaming action in Laughlin – all accented with personalized service and hospitality that have earned the hotel and casino many accolades. Guests can bask in a tropical paradise where the intimacy and serenity of the Colorado River region meets the high-energy gaming action of Nevada. The casino features slot and video poker machines, including progressive-play machines; table games, and a complete race and sports book, which is linked to the Golden Nugget Las Vegas for the most up-to-the-minute betting lines. In addition to gaming, guests can wet their palate at several signature dining concepts featuring Claim Jumper, Saltgrass Steak House and Bubba Gump Shrimp Co. before partaking in the energy of Gold Diggers Nightclub.

Biloxi – Located on the Gulf of Mexico, is a premier resort destination, offering guests more than 710 rooms and suites. The entire property recently underwent a $100 million renovation taking on a fresh, modern look which includes a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounge, as well as Landry’s signature world-class restaurants such as Morton’s The Steakhouse, Bubba Gump Shrimp Co., Michael Patrick’s Sports Bar and Grill, and Lillie’s Asian Cuisine. Golden Nugget has further introduced first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Biloxi.

Lake Charles – Located only two hours from Houston, Texas, Golden Nugget Lake Charles features 740 luxury hotel rooms and suites; an 18-hole championship golf course; extensive retail options; an 18,000 square foot ballroom; 30,000 square feet of meeting space; a one-of-a kind pool and lazy river; private beach front and marina; and a number of Landry’s signature restaurants including Saltgrass Steak House, Vic & Anthony’s Steakhouse, Grotto Ristorante, Landry’s Seafood House and more. An innovative casino floor featuring 77 table games, a state-of-the-art poker room, and 1,600 of the world’s newest slots machines redefines the gaming experience across the industry. Slated to open Memorial Day 2017, the hotel and casino will debut its second tower, Rush Tower, adding 353 more luxurious rooms to its existing 740. The second installment will offer guests sweeping views of Lake Charles and plush accommodations and amenities including five-fixture bathrooms with dual sinks, walk-in showers, oversized tubs, separate toilet rooms, floor-to-ceiling windows and in-house laundry facility to service linens. The new tower will include 3 new pool villa suites and 24 additional corner suites and will be consistent in design and look of the original tower.

Fertitta Entertainment and its affiliates, Landry’s, Inc. and Fertitta Hospitality
Wholly owned by Tilman J. Fertitta, Fertitta Entertainment and its affiliates, Landry’s, Inc. and Fertitta Hospitality, are a multinational, diversified restaurant, hospitality, gaming, and entertainment company based in Houston, Texas. The company operates more than 500 high-end and casual dining establishments around the world, including well-known concepts, such as Landry’s Seafood, Bubba Gump Shrimp Co., Rainforest Cafe, Morton’s The Steakhouse, The Oceanaire Seafood Room, McCormick & Schmick’s Seafood, Chart House, Saltgrass Steak House, Claim Jumper, and Mastro’s Restaurants. Landry’s also operates a group of signature restaurants, including Vic & Anthony’s Steakhouse, Grotto Ristorante, Willie G’s, and others. The gaming division includes the renowned Golden Nugget Hotel and Casino concept, with locations in Las Vegas and Laughlin, Nevada; Atlantic City, New Jersey; Biloxi, Mississippi; and Lake Charles, Louisiana. The Company’s entertainment and hospitality divisions encompass popular destinations, including the Galveston Island Historic Pleasure Pier, Kemah Boardwalk, Aquarium Restaurants, and other exciting attractions, coupled with deluxe accommodations throughout the Houston and Galveston area, including the luxurious San Luis Resort, Spa & Conference Center on Galveston Island.

Cool New Vegas Perks for MGM Resorts International’s M life Members Through Visa and Topguest Capabilities

Cool New Vegas Perks for MGM Resorts International’s M life Members
Through Visa and Topguest Capabilities

M life Now Delivers Real-Time Las Vegas Offers and Turns Check-Ins,
Tweets & Photo Sharing into VIP Status

MGM Resorts International’s premier loyalty program, Mlife (www.mlife.com), has announced two new relationships to help personalize the way it rewards members for the use of mobile technology and social networking. M life is working with Visa Inc., a leading global payments technology company, and Topguest, a product of Switchfly, Inc. that enables loyalty programs to reward members for sharing on social networks.

By rewarding M life members with Tier Credits for social engagement and with timely, pertinent offers when using their enrolled Visa card, M life delivers even more reasons to sign up for free and start enjoying VIP access and experiences within the “Astonishing World of MGM Resorts International.”

M life Mobile Offers with Visa
With Visa’s real-time messaging technology, M life Mobile Offers provide personalized offers from MGM Resorts’ destinations in Las Vegas for Visa account holders who opt into the program. Visa account holders may visit www.visa.com/mlife and enroll their eligible Visa account and mobile phone number. Once enrolled, members may receive offers to enhance their Las Vegas experience via SMS text to their mobile phones. For example, when members make a hotel reservation via online or phone for Excalibur using their enrolled Visa account, they may receive an SMS text with a special show ticket offer and link for advance purchase. While shopping in Las Vegas with their enrolled Visa card, members may receive offers relevant to their interests. Ticket purchases for Bellagio’s exquisite “O” by Cirque du Soleil may trigger an offer for a pre-theatre dinner at the resort’s renowned restaurant Le Cirque; a retail purchase at ARIA could result in an unbeatable deal on designer jeans at ARIA Men’s, or rejuvenating at the spa may prompt an offer to use that new-found energy at a nightclub. M life Mobile Offers put the offers in hand.

M life Mobile Offers will launch later this year at Beau Rivage in Biloxi, Miss.; Gold Strike in Tunica, Miss.; and MGM Grand Detroit.

M life Social Rewards with Topguest
Through a relationship with Topguest, a product of Switchfly, Inc, M life now rewards members for sharing their MGM Resorts’ adventures via popular social networks. Members who link their social media accounts will receive 500 M life Tier Credits when they virtually check in with Facebook Places or Foursquare, post a location-tagged tweet to Twitter, or share an Instagram photo from participating MGM Resorts’ venues on the Las Vegas Strip; in Biloxi, Miss.; Tunica, Miss.; or Detroit. Members can earn 500 Tier Credits per resort per day. In Las Vegas, they can earn up to 6,000 credits if they visit all 12 participating properties in a day, allowing members to advance more quickly to the next Tier Level, each level providing additional benefits. Note, a maximum of 7,500 Tier Credits per quarter, with a possible total of 30,000 each year, may be earned through social engagement.

“Through these strategic marketing relationships, we’ve enabled M life to identify and reward engaged members, whether they are at one of our resorts or interacting with us on their mobile phones and social networks,” said Bill Hornbuckle, Chief Marketing Officer for MGM Resorts International. “These new relationships enhance members’ travel experiences, recognize their loyalty and reward them for it.”

Working with Visa and Topguest underscores M life’s recently announced enhancement to reward members for enjoying its resorts, restaurants, shows, spas, nightclubs and more. No longer just for casino customers, M life now provides all guests with high roller treatment simply by joining.

Travelers ready to plan a trip should visit the redesigned mlife.com to create the ultimate vacation. The site allows for easy bundling of favorite experiences across MGM Resorts’ 15 properties into a single itinerary, which then can be booked all at once, or any portion of it, with one click. Leveraging the growing trend of social sharing, mlife.com integrates a new functionality to create a shareable virtual itinerary with friends and family so they easily can book the same trip or provide suggestions for additional activities. For example, a maid-of-honor planning a “last fling before the ring” can build an epic Vegas trip and e-mail it to friends across the country. Attendees can simply “join” the trip to easily book the same itinerary. Those who join M life for free are able to take advantage of exclusive offers and experiences.

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