Get ready to sparkle with this fun, festival look

The glitter roots trend has quickly become one of the top Coachella styles that has girls everywhere, including Kendall Jenner, re-thinking their crafting techniques.


Inspired by the look, Redken Artist Doug Treadway has provided two easy step-by-steps using Redken to recreate glitter roots at home. Whether you’re getting ready for the next festival line-up or simply a night on the town, you’ll be able to achieve your own glam-rock look in minutes.


To start:

  • Mist wind blown 05 dry finishing spray through the hair to add texture and an airy finish.


  • Using your fingers, create a natural middle part, pulling hair into two sections.


  • Rake each section into a high ponytail. Secure with an elastic.


  • Reapply wind blown 05 dry finish spray to each ponytail add texture and a slight hold.


  • Carefully wrap each ponytail around its base to create a bun on either side of the head. Secure with hair pins.


  • Spray hair with quick dry 18 instant finishing spray for strong hold.


Image Source: Doug Treadway


Glitter roots option 1:

  • Apply metal fix 08 metallic liquid pomade (gold or silver) to the tip of your brush and work on the scalp area either side of the hair part. If you don’t have a brush, use your fingers to paint onto the hair.


  • Apply as little or as much as you would like to achieve your desired glitter root effect. Let it sit for five minutes to partially dry.


  • Apply a second layer of metal fix 08 metallic liquid pomade.


  • Finish the look with quick dry 18 instant finishing spray for strong hold.


Image Source: Doug Treadway


Glitter roots option 2:

  • Squeeze hardwear 16 super-strong sculpting hair gel into a bowl, add your color preference of glitter and mix together.


  • Apply the hardwear 16 glitter mixture to the roots using a brush.


  • Add additional colors of glitter to create a custom look.


  • Finish the look with quick dry 18 instant finishing spray for strong hold.


Details and hi-res images are attached. To learn more about Redken products, find a salon, book your next appointment or buy genuine Redken products from your local salon, visit Also available at Ulta, Beauty Brands and JCPenney Salons.


The wait is over! Introducing Redken’s NEW Fashion Collection!


You’re Invited to this Season’s Ultimate Styling Collection

Introducing Redken’s Fashion Collection: four NEW products inspired by Guido’s must-have hairstyles of the season.

fashion collection

Redken Global Styling Director Guido is the fashion world’s most visionary stylist and the creative force behind the runway’s most iconic hairstyles. Now, you can recreate his must-have looks from Spring/Summer 2015 Fashion Week with four NEW runway-ready products in Redken’s Fashion Collection!


“These days, people are very aware of what’s going on in fashion. Everyone has a front row seat. They want to know how to create the looks, and they need products to help them achieve that,” says Guido, Redken Global Styling Director. “The great thing about fashion and beauty now is there’s no right and wrong. You make your own rules. Redken products help you achieve the look you want.”


From New York to Paris, Guido creates the most coveted runway hairstyles for designers such as Alexander McQueen, Marc Jacobs, Prada, Lanvin and many more. Whether you’re after a voluminous style, a bold braid or metallic effects, Redken is bringing you the products you need to achieve these runway-ready looks. Each product features three looks created by Guido with step-by-steps and how-to videos that you can follow to recreate the styles at home.


Product Line-Up

stay high 18 high-hold gel to mousse
A gel that magically transforms into the most dramatic volumizing mousse for high-fashion fullness, oversized volume and lasting hold. “With stay high 18, you get the hold of a gel and the airiness of a mousse. Whether you want a little bit of root lift or a full head of volume, this is your go-to product,” says Guido.

How to use: Emulsify stay high 18 high-hold gel to mousse in your hands until it transforms into a rich mousse. Apply section by section to damp hair, focusing on the roots. Comb through to distribute evenly, then blow-dry and style as desired.


short sculpt 19 touchable texturizing gel
A touchable texturizing formula gives high-hold gel a fashion twist with a sleek or textured finish. “With short cuts, you need to create a personality, whether it’s romantic or rock ‘n’ roll. Short sculpt 19 touchable texturizing gel gives you hold and sheen, and enhances short hair with life and dimension,” says Guido.

How to use: Apply a small amount of short sculpt 19 touchable texturizing gel evenly throughout hair. Blow-dry and style as desired. To enhance texture and definition, apply another small amount of product.


braid aid 08 braid defining lotion
The ultimate braiding product that defines braids and twists, adds grip for easy braiding and helps braids last longer. “Braids are a runway staple, but so often they slip or don’t hold well. Braid aid 03 fixes that and allows you to achieve any type of braid or twist,” says Guido.

How to use: Emulsify in your hands and work 3 – 5 pumps of braid aid 03 braid defining lotion through the mid-lengths and ends. Braid or twist as desired, securing with an elastic. Reapply throughout the day as needed.


metal fix 08 metallic liquid pomade
For runway-ready silver and gold effects, this pomade is ideal for sleek styles and achieves a high-fashion metallic shimmer. “When I’m working backstage, I think of hair as a material that can be reinvented. With metal fix 08, I can add a flash of gold or silver for a fashion-forward feeling,” says Guido.

How to use: Use your index finger to paint on metal fix 08 metallic liquid pomade in short, quick strokes. To build intensity, allow each layer to dry, and then reapply. Tip: use a small color brush to create a metallic design.


About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit to book an appointment or buy authentic Redken products from your local salon. For more information visit, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram