“FOR THE LOVE OF COCKTAILS,”
CO-HOSTED BY BACK BAR USA AND TONY ABOU-GANIM,
MIXES CREATIVE COCKTAILS AND PHILANTHROPY
Event will benefit bar workers affected by breast cancer
Top mixologists and spirits brands will combine forces for a pre-Valentine’s Day philanthropic event: For the Love of Cocktails, which will be held from 7-10 p.m. on February 13 at Mix in THE Hotel at Mandalay Bay. “For the Love of Cocktails,” co-hosted by Tony Abou-Ganim, one of the most pioneering and leading bar professionals in the world and author of The Modern Mixologist, and Back Bar USA, a wine, beer and spirits marketing and consulting firm, will have stations featuring innovative cocktails, hors d’oeuvres, and live music. The event is ticketed and limited to 450 guests. Tickets are $35 in advance and may be purchased at www.fortheloveofcocktails.com or $50 at the door. A VIP table package is also available for $150.
A portion of the proceeds from For the Love of Cocktails will benefit the Helen David Relief Fund, which was created by Abou-Ganim. The organization provides financial assistance to those in the beverage industry who are affected by breast cancer. The inspiration for the organization is the memory of Abou-Ganim’s cousin, Helen David, who beat breast cancer twice during her lifetime. Abou-Ganim considers David, an iconic bar owner for decades in Port Huron, MI, to be his earliest influence in the world of spirits.
“Back Bar and Tony have a strong relationship,” said Tim Haughinberry, founder of Back Bar USA. “We are happy not only to showcase the best brands with the best mixologists in Las Vegas, but to also help a cause so close to his heart.”
Craft cocktails will be created from top brands including Absolut Citron, Belvedere Pink Grapefruit, Bombay Sapphire East, Chandon, Fernet Branca, George Dickel Tennessee Whiskey, Jim Beam Signature Craft, Maestro Dobel Tequila, Rèmy Martin V, Skyy Peach, Tito’s Handmade Vodka and Labrot & Graham Woodford Reserve Double Oaked. The brands represent high quality and diversity in their flavors.
The mixologists who will participate have strong pedigrees in the spirits industry and are members of the United States Bartenders Guild. They will create their own unique cocktails with the signature liquors. Mixologists scheduled to participate include:
- Michael MacDonnell, Monte Carlo
- Max Solano, Emeril Lagasse Group
- Nathan Greene, Imperial Tacos & Beer
- Darren West, Jean Georges Steakhouse
- Bobby Gleason, Beam Global
- Raul Faria, Gordon Ramsey
- Mariena Mercer, Cosmopolitan
- Alenrry Iniguez, Herbs and Rye
- Ju Young Kang, Rose. Rabbit. Lie.
- Kristen Schaefer, Pernod Ricard
- Nikki Afable, Venetian
- Ricardo Murcia, Bellagio
About Back Bar USA
Back Bar USA is a full-service marketing and consulting firm with more than 25 years experience in the beer, wine and spirits industries. Specializing in corporate and national account beverage programs with an emphasis on gaming, resorts, nightlife and fine dining, the company provides services ranging from menu development to ground-up venue concept, design and execution. Back Bar maintains an impressive portfolio of clients and brands that include Caesars Entertainment, MGM Resorts, Ketel One Vodka and Corona. For more information, visit www.BackBarUSA.Com
About Tony Abou-Ganim
Tony Abou-Ganim is widely regarded as one of the pioneering and leading bar professionals in the world. He has made dozens of national TV appearances on shows including TODAY, Iron Chef America, Good Morning America, CNBC, Fox News and more. Abou-Ganim is the author of The Modern Mixologist: Contemporary Classic Cocktails (Agate, 2010) which offers readers an in-depth look into spirits and ingredients available to today’s mixologist, both professional and amateur alike. This entertaining and informative journey will take readers from the early stages of the cocktail to what Abou-Ganim has come to deem “Modern Mixology.” Abou-Ganim also has a DVD to his credit, Modern Mixology: Making Great Cocktails at Home, and hosted the Fine Living program Raising the Bar: America’s Best Bar Chefs. Abou-Ganim has also won three Iron Chef America competitions; pairing cocktails with Iron Chef Mario Batali; with Iron Chef Jose Garces and most recently with challenger Chef Shawn McClain. His signature branded line of Modern Mixologist bar tools and his second book, Vodka Distilled (Agate, 2013), are available now at www.modernmixologist.com
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