Prime, Protect, Perfect!
Redken’s NEW pillow proof blow dry express treatment primer provides
extra care for your hair for a blow-dry that will blow you away
Did you know that 70% of women don’t use heat protective products for their hair? Available January 2016, you can now achieve the ultimate blow dry in record time without damaging your hair with Redken’s NEW! pillow proof blow dry express treatment primer cream which cuts blow dry time, leaving 3X stronger hair that’s nourished, manageable and protected from heat up to 450˚F, creating a silky-smooth result.
As the newest addition to Redken’s blow dry collection, the NEW! pillow proof blow dry express treatment primer is a cream that features Redken’s exclusive Microflex Stylane Technology, which creates a protective thermal blanket on hair for lasting style memory and strength. Trisiloxane and Isododecane help to reduce blow-dry time and achieve a silky-smooth finish. The skincare inspired center dispensing delivery system helps to control the amount of product dispensed in a clean, easily accessible fashion.
“Heat tools can disrupt the surface of the hair, causing breakage and moisture loss, which can leave hair looking lackluster,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/
Salons in NYC. “Redken’s NEW pillow proof blow dry express treatment primer cream should be the first step every time you blow-dry or plan to use heat styling – both in the salon and at home. Not only will it cut blow dry time, but it also provides the ultimate heat protection to help keep your hair strong and silky.”
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores,‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.