Hair by Guido, Redken Global Creative Director
Taking inspiration from rock-and-roll legend Marilyn Manson, Redken Global Creative Director Guido achieved a dark, downtown look for the runway at Alexander Wang this season. Using Redken’s Diamond Oil High Shine Airy Mist and Forceful 23 super strength hairspray in unconventional ways, Guido created a wet-looking, gothic style to go with the darkness of the designer’s new collection.
“The Alexander Wang girl always has a very cool, urban, downtown look. This season, it’s meant to feel very heavy, rock-and-roll and sort of dark – it’s very Marilyn Manson-feeling. I used Redken Diamond Oil High Shine Airy Mist and Forceful 23 hairspray to achieve a very greasy, kind of stringy and shiny look. I drenched the hair, section by section, with the Diamond Oil High Shine Airy Mist so it feels very lank. Then, I just parted it so the ears stick out and teased the crown a bit to add some shape, locking it in with Forceful 23. A lot of the girls have their own hair, and each is slightly different. The more individual the girls look for this show, the better.” Guido,
Redken Global Creative Director
Create the Look:
- Section by section, coat dry hair with Diamond Oil High Shine Airy Mist from roots to tips until hair is very shiny and wet-looking
- Take small sections of hair and twist the ends, spraying with Forceful 23 super strength hairspray to create chunky texture
- Part hair with fingers, pulling pieces down in front of the face and around the ears so they stick out
- Tease hair at the crown to create some form and height, and spray thoroughly with Forceful 23 super strength hairspray to hold the shape
Photos by Lucas Flores Piran for Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.