On Friday, March 14th, Swatch officially kicked off its residency at New York New York by bringing a “New York State of Mind” to Las Vegas. Swatch kicked off the main event at 5pm with live music by Brooklyn based DJ, Jonny Santos. Engaging and hyping up the crowd were the Knucklehead dance team of New York City, breaking dancing to the hottest beats on the strip. The Brooklyn Bridge was transformed into an on strip, outdoor dance party! In-store activities included a magician, juggler, dancing popcorn waiter while the Swatch Minutemen prowled the Brooklyn Bridge engaging with consumers on the strip, flashing the latest and hottest Swatch’s. Swatch served NYC inspired food for over 200 in-store guests with Nathan’s hot dogs and pretzel bites, pizza, cupcakes and popcorn. The evening ended at 8pm with hundreds of engaged fans who entered for the chance to win a variety of prizes that were inclusive of Swatch gear, tickets to the NY NY roller coaster, tickets to Zumanity and a getaway package of a free nights stay at New York New York Hotel and Casino, Las Vegas.
Like the world today, Swatch Stores never stop changing. The new store concept is designed to bring light, colour and motion together, so that it’s easy to make the change from one trend-setting scene to the next. Imagine the walls of a Swatch Store as a giant billboard. As each new Swatch ad campaign or major product launch are rolled out in the world, the Swatch Store becomes the ultimate “screen” surrounding the customer with colours, design appeal and surprising effects.
Wavy display tables invite customers to take their time and try on the watches they like in a relaxing, colourful Swatch environment. The tables have flowing, organic shapes to match the natural, sexy shape of all Swatch products.
Customers in the new environment are already living in the future. They enter the store, find themselves in the spotlight and feel – for a playful moment – like a superstar. It’s all about emotion, after all, and time spent with Swatch is a moment of pleasure, a time to experience the joy and creative spirit at the heart of the brand.
New York-New York Hotel & Casino, Las Vegas
3790 South Las Vegas Blvd
89109 Las Vegas
Phone: +1 702 477 0342
Fax: +1 201 558 7144