Swatch Grand Opening at New York New York Hotel Casino Event Recap


On Friday, March 14th, Swatch officially kicked off its residency at New York New York by bringing a “New York State of Mind” to Las Vegas. Swatch kicked off the main event at 5pm with live music by Brooklyn based DJ, Jonny Santos. Engaging and hyping up the crowd were the Knucklehead dance team of New York City, breaking dancing to the hottest beats on the strip. The Brooklyn Bridge was transformed into an on strip, outdoor dance party! In-store activities included a magician, juggler, dancing popcorn waiter while the Swatch Minutemen prowled the Brooklyn Bridge engaging with consumers on the strip, flashing the latest and hottest Swatch’s. Swatch served NYC inspired food for over 200 in-store guests with Nathan’s hot dogs and pretzel bites, pizza, cupcakes and popcorn. The evening ended at 8pm with hundreds of engaged fans who entered for the chance to win a variety of prizes that were inclusive of Swatch gear, tickets to the NY NY roller coaster, tickets to Zumanity and a getaway package of a free nights stay at New York New York Hotel and Casino, Las Vegas.

Like the world today, Swatch Stores never stop changing. The new store concept is designed to bring light, colour and motion together, so that it’s easy to make the change from one trend-setting scene to the next. Imagine the walls of a Swatch Store as a giant billboard. As each new Swatch ad campaign or major product launch are rolled out in the world, the Swatch Store becomes the ultimate “screen” surrounding the customer with colours, design appeal and surprising effects.

Wavy display tables invite customers to take their time and try on the watches they like in a relaxing, colourful Swatch environment. The tables have flowing, organic shapes to match the natural, sexy shape of all Swatch products.

Customers in the new environment are already living in the future. They enter the store, find themselves in the spotlight and feel – for a playful moment – like a superstar. It’s all about emotion, after all, and time spent with Swatch is a moment of pleasure, a time to experience the joy and creative spirit at the heart of the brand.

Swatch Store
New York-New York Hotel & Casino, Las Vegas
3790 South Las Vegas Blvd
89109 Las Vegas
Phone: +1 702 477 0342
Fax: +1 201 558 7144




Gore Trailer takes a Graphic Sneak-Peak Into the Strip’s Twisted New Attraction

Director Eli Roth gives fans a first-look into Sin City’s most terrifying horror experience, Eli Roth’s GORETORIUM, with a gruesome video trailer debuting on Friday, August 10. The 30-second video gives a glimpse of what guests will be exposed to should they dare to take a tour through Las Vegas first year-round haunt, opening this September.

The trailer, which premiered on popular horror site, can now be seen in its full gory glory at Get a brief glimpse into Roth’s twisted plans for the world’s first GORETORIUM where his unfiltered approach to horror will be brought from the screen to reality when the mythical Hotel Delmont comes to terrifying life on the Las Vegas Strip.

The self-guided horror experience begins in the lobby of the eerie hotel and unveils gruesome sights of past hotel guest victims, and the serial-killing family behind the deeds at every turn. Employing high-tech Vegas showmanship with old-fashioned scares, the terrifying labyrinth of live actors, animatronic frights and stunning special effects is contained in a vintage hotel setting that rivals Hollywood’s best movie sets. Fans can expect both the trailer and GORETORIUM to have all the gory, classic scares amplified with the edgy spin that has made Roth the new mastermind of horror genre.

Advanced ticket sales for GORETORIUM are available now. For more information or to purchase tickets please visit .

Eli Roth’s GORETORIUM is the brainchild of Roth, best known as the creator of the “Hostel” and “Cabin Fever” franchises, and for his role in front of the camera as Donny “The Bear Jew” Donowitz in Quentin Tarantino’s “Inglourious Basterds” for which he won SAG Best Ensemble and BFCA Critic’s Choice Award for Best Acting Ensemble. His film label “Eli Roth Presents” produced the enormously successful horror hit “The Last Exorcism,” and he currently is shooting the horror series “Hemlock Grove” for Netflix.

Metro McDonald¹s Launches on the Las Vegas Strip with After-Hours Grand Opening Event

Metro McDonald’s Launches on the Las Vegas Strip
with After-Hours Grand Opening Event

One-of-a-Kind 24-Hour Restaurant is a ‘Modern Twist on a Classic’

Metro McDonald’s, now open at Harmon Avenue and Las Vegas Boulevard, is a modern twist on the classic American eatery recognized worldwide. The first and only location to receive this moniker, Metro McDonald’s features 24-hour service, digital menu boards and Wifi access in a unique, contemporary setting. Located in the heart of Las Vegas across the street from City Center and the city’s newest resort The Cosmopolitan of Las Vegas, Metro McDonald’s boasts bright, vibrant décor, sleek furniture and graffiti-like murals in a 6,734 square-foot two-story location.

To showcase the restaurant’s 24-hour convenience in a 24-hour town, Metro McDonald’s is hosting a unique after-hours grand opening celebration open to the public Friday, May 4 from midnight to 6:00 a.m.

The grand opening celebration will transform the restaurant into a Vegas-inspired nightclub including a red carpet, live club DJ, Las Vegas showgirls and celebrity servers. The red carpet will provide celebrities and the public with the opportunity to pose for photographs. While locally renowned DJ Cyberkid spins, partygoers will be encouraged to pop prize-filled balloons given away by Las Vegas showgirls to win free food and show tickets! Celebrity servers will dish out McDonald’s treats with a smile, with 10% of proceeds from midnight to 4 a.m. benefiting Ronald McDonald House Charities® of Greater Las Vegas.

“We wanted to create a one-of-a-kind restaurant that complements the current metropolitan landscape and character of Las Vegas,” said Josephine Wee, Rocky Mountain Operations Manager for McDonald’s USA, LLC. “Featuring 24-hour service, bright décor and unique art in a modern setting, Metro McDonald’s provides a fresh dining experience that guests will enjoy for years to come.”

Metro McDonald’s is located at 3717 Las Vegas Blvd., Las Vegas NV 89109, at the Harmon Retail Corner next to Planet Hollywood Resort Casino’s Miracle Mile Shops.

About McDonald’s
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can log online for free at any of the 11,000 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit, or follow us on Twitter (@McDonalds) and Facebook ( for updates on our business, promotions and products.

In the Las Vegas area, McDonald’s and its franchisees operate 111 McDonald’s restaurants and employ more than 4,300 people.